The Oktoberfest in Munich is just one month away and you'll want to be prepared for the largest beer festival of the year. There are many ways you can get to the festival but the best way to secure a place is to win a free trip online with MansionCasino.com.

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This year http://www.MansionCasino.com is sending players to the beer festival of a lifetime. If you have the nerves and stomach to join millions of people partying and drinking, check out the fantastic promotion online. All you have to do to win a trip to the land of the Lederhosen is get online and play your way there. Win 200 points playing ANY game and you could find yourself at the world's biggest brewfest.

About MansionCasino.com: MansionCasino.com offers traditional card and table games, as well as slots, scratch cards, video poker and progressive bonus jackpot games. The games are currently available in Adobe Flash or to download, and can be played for real money or for fun. MansionCasino.com software is available in English, German, French, Italian, Spanish, Portuguese, Danish, Swedish, Dutch, Greek, Korean, Japanese and Simplified Chinese. MansionCasino.com is owned by Mansion Limited which is licensed and operated in Gibraltar.

For more information on Mansion please contact +350-200-41000 or e-mail marketing@mansion.com.

SOURCE MansionCasino.com

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The Blue Light Refreshment Duo will soon leave Refreshment Headquarters for their next mission: Buffalo, New York, hometown of Labatt USA. They're prepared and ready to visit Buffalo's most popular downtown destinations on their way to the Buffalo Wing Festival on Saturday, September 4 and Sunday, September 5. Fans of the famous pair will have a chance to meet the Duo in-person at the Wing Festival, where they will set up their satellite headquarters near the Blue Light Tent.

(Photo: http://photos.prnewswire.com/prnh/20100831/NY57407-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100831/NY57407-a )

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Some details of their trip plans will be revealed at www.facebook.com/LabattBlueLight over the next week.

"Our Buffalo fans have been asking us to come for a visit," said the Duo. "As the guardians of refreshment and protectors of good times, we plan on making sure that everyone at the Buffalo Wing Festival has a great time."

The Blue Light Refreshment Duo also will reveal plans to visit local downtown venues and bars at a press conference at their "Home Headquarters:" Labatt USA on Saturday, September 4 at 11 a.m.

For more on the Blue Light Refreshment Duo, visit: www.refreshmentduo.com.

About Labatt USA

Headquartered in Buffalo, NY, Labatt USA imports Labatt Blue and Labatt Blue Light daily from Canada. Labatt Blue is America's top-selling Canadian beer. First brewed in 1951, Labatt Blue offers a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste. Labatt Blue Light, a light lager, won a Gold Medal in the 2004 World Beer Cup. Labatt Blue Light is the No. 2 Canadian import behind Labatt Blue.

Labatt USA, owned by North American Breweries, imports and markets Labatt Blue™, Labatt Blue Light™ and other Canadian brands into the United States. View and subscribe to news from Labatt USA here: http://www.pitchfeed.com/labattusa/1974.

SOURCE Labatt USA

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MillerCoors reinforces its commitment to protect and preserve local water resources, a key sustainable development priority for the company, with its second annual Water Stewardship Volunteer Month this September. MillerCoors breweries across the country will partner with local non-profit organizations to host employee volunteer activities focused on protecting local watersheds.  

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"Clean, high-quality water is not only a key ingredient in our great beers, it's also an essential ingredient for healthy and vibrant communities across the country," said MillerCoors Chief Executive Officer Leo Kiely.

MillerCoors will build upon the success of its first Water Stewardship Volunteer Month, during which more than 500 employees volunteered 1,650 hours. Through activities with non-profits in 11 MillerCoors communities, employees will help clean up rivers and beaches, test water quality, remove invasive species and plant native trees and shrubs along river banks.

MillerCoors is constantly working to be a good steward of water and reduce water usage. In 2009, the company recorded a water usage ratio of 4.11 barrels of water per barrel of beer produced and continues to work towards its 2015 goal of reducing water usage by 15 percent to achieve a water-to-beer ratio of 3.50 to 1.00. The company is also conducting water foot-printing research to identify and address future risks.

Several MillerCoors breweries across the country have implemented innovative ways to conserve water. At the Ft. Worth brewery, dry lubricant is used on some of its production lines instead of water and the brewery will switch to the dry lubricant on all lines by the end of 2010. The Ft. Worth brewery currently uses 3.5 barrels of water per barrel of beer produced. Several other breweries are also researching the use of dry lubricant in their production lines.  

"Water stewardship is a priority for the business and our employees are passionate about making a difference. We build awareness around preserving this precious resource in September to give employees the opportunity to volunteer in the communities where we live and work," Kiely added.  For every employee volunteer hour, MillerCoors will donate $2 to the United Way.

Listed below are the Water Stewardship Volunteer Month events taking place throughout September.

Golden, CO, Saturday, September 11, 9am-3pm

The brewery will host its fourth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along Clear Creek.

Elkton, VA, Friday, September 17, 9am-1pm

Employees will volunteer with Shenandoah Valley Pure Water Forum to help clean up the Island Ford Boat Launch on Shenandoah River while canoeing.

Albany, GA, Friday, September 17, 2pm-4pm

The brewery will team with Keep Albany/Dougherty Beautiful to pick up litter near Lake Chehaw and help place storm drain markers on city streets.

Chicago, IL, Saturday, September 18, 9am-12pm

Volunteers will restore the Chicago River waterway by planting a garden, testing water quality and removing invasive plants with Friends of the Chicago River.

Fort Worth, TX, Saturday, September 18, 8:30am-11:30am

Employees will join with the Tarrant Regional Water District for the 19th annual Trinity River Trash Bash.

Chippewa Falls, WI, Saturday, September 25, 8am-11:30am

Leinenkugel employees will team with Chippewa Falls Department of Parks and Recreation to clean up the banks of Duncan Creek and build a rain garden.

Eden, NC, Saturday, September 25, 8am-12pm

Employees will help restore the Leaksville Landing boat access and historic Bateau Port in partnership with the Dan River Basin Association.

Trenton, OH, Saturday, September 25, 9am-12pm

The brewery will work with Miami Conservancy District to secure the banks of a new boat ramp and landscape the area overlooking the river.  

Irwindale, CA, Saturday, September 25, 9am-12pm

The brewery will join the Ocean Conservancy to help clean up the coast as part of the International Coastal Clean-up.

Milwaukee, WI, Saturday, September 25, 9am-12pm

Employees will clean up the Milwaukee River and remove trash at Lincoln Park with partner Milwaukee Riverkeeper.

Puerto Rico, Saturday, September 25, 9am-1pm

Employees will work with Coalicion Playa Para Todos in Mar Chiquita in Manati to help clean up the beach for International Clean-Up day.

For more information on these activities and other sustainability initiatives, visit www.GreatBeerGreatResponsibility.com or Great Beer, Great Responsibility on Facebook.  

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment.  Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies.  MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.  MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.  The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks.  MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create America's best beer company by driving profitable industry growth.  MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

SOURCE MillerCoors

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Jagermeister's attitude just got bolder and edgier with the introduction of Jager For Life, the opportunity to turn three lucky winners' bodies into a canvas for three of the world's biggest tattoo stars. Whether they are looking to add to a collection, make up for an embarrassing tat, or get inked for the first time, consumers are now one click away from being inked by a living legend.

Jagermeister is bringing together Mario Barth – the rockstar and undisputed king of Las Vegas tattooing, Josh Lord – of East Side Ink and Ruthless – the hottest new tattoo talent in Los Angeles, three of the most skilled and sought after tattoo artists in the world, to offer consumers a chance to permanently show their dedication to the brand. The three master tattoo artists, known for their expert artistry and year long waiting lists, will be designing their individual interpretations of Jagermeister and its distinctive square green bottle, rich history of myths and legends, and its iconic label featuring a stag and cross. Consumers will then enter for a chance to permanently display one of these works of art on their body. The program kicks off August 27th and runs through December 31st, 2010 when three winners will be selected.

In addition to offering brand loyalists an opportunity to receive ink from a famed tattoo artist, Jager for Life is providing an online platform where consumers can immortalize their ink and showcase their favorite tattoos. Once uploaded, others can view and rate the submitted tattoos as well as share submissions with friends through top social media sites.

Jagermeister has partnered with Inked Magazine, a monthly men's magazine that focuses on the culture, style and art of the rapidly expanding tattoo community, to bring exclusive never seen before video interviews with each of the three artists. Additionally, Jager For Life advertorials will be featured in the September and October issues of Inked.

"We receive thousands of emails from Jagermeister fans with images of their Jagermeister inspired tattoos," says Bill Henderson, Senior Vice President of Marketing and Advertising at Sidney Frank Importing Company, Inc. "We wanted to provide these loyal consumers with something they couldn't normally get – immediate access to three of the top tattoo artists in the world, never before seen Jagermeister ink designs and the opportunity to rock Jager For Life."

World renowned tattoo artist Mario Barth has been tattooing for 30 years, and has won over 200 tattooing awards internationally. His clientele includes Usher, Lenny Kravitz, and Tommy Lee, to name a few. He is currently the chief tattoo artist and owner of the legendary Starlight Tattoo studios in New Jersey and at the Mandalay Bay in Las Vegas, as well as "King Ink - Mario Barth at the Mirage", the first ever tattoo studio and nightclub, located at the Mirage Hotel and Casino.

Josh Lord began tattooing in New York 11 years ago.  If Leonardo da Vinci and Charles Darwin had a love child who decided to embark on a career as a tattoo artist, his name would be Josh Lord, whose work often features incredibly detailed anatomical and naturalistic themes. He is the East Coast's artist of the intricate and the owner of two of New York's hottest shops; Graceland and East Side Ink—where A-listers like Rihanna and Daniel Day-Lewis have been tattooed. Lord is also the man Hollywood tapped to create the tattoos for The Last Airbender.

Tattoo's new rising star is Ruthless, and she is not just a pretty face on LA Ink, the girl's got serious tattoo skills. She is a native Angelino who left Los Angeles to apprentice under Tattoo Joe at Physical Graffiti in Connecticut. Then her tattooing took her to Sacred Art Tattoo in Hawaii where she developed her own Eastern-inspired style. Now she has returned home to Los Angeles and become a star working out of American Electric.

Register to win where legal and view rules and regulations at www.jagerforlife.com.

Jagermeister, which translates to "master hunter", is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe, combining 56 different natural ingredients, including select herbs, blossoms, roots and fruits from every corner of the globe. Jagermeister, with the distinctive square bottle, was developed in 1934 in Germany and the brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jagermeister Liqueur is 35% Alc./Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com. Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.

Jagermeister Liqueur 35% Alc./Vol. Imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY www.jager.com Jagermeister is available in the following sizes in the United States: 50ml, 100ml, 200ml, 375ml, 750ml, 1L, 1.75L.

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SOURCE Jagermeister

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For the crowds at Mercedes-Benz Fashion Week, cocktails serve as the perfect accessory to this year's impressive lineup of designers. In fact, two signature cocktails created by EFFEN® Vodka - the Official Vodka Sponsor - will be served Sept. 9 - 16 during the Lincoln Center festivities.

EFFEN, which means "smooth" in Dutch, designed the "EFFEN Hautini" and "EFFEN Picture Perfect" for legal-purchase-age guests who gather to see more than 90 of the world's most established and up-and-coming designers. However, it's easy to recreate the runway excitement of Mercedes-Benz Fashion Week at home with a well-designed cocktail using EFFEN Vodka, which is also perfect on the rocks, neat, or in a mixed drink:

As the Official Vodka Sponsor at Mercedes-Benz Fashion Week, EFFEN designed these signature creations to be served in VIP lounges, during exclusive cocktail events and passed in between top designer shows in the main lobby. Known for its meaningful design, EFFEN brings smooth taste and a fashion-forward look that are right at home with the talented designers at the event.

Acquired by Beam Global in June 2009 from the Sazerac Company, the super-premium EFFEN Vodka rounded out the company's vodka portfolio.  As the only vodka created by the industry, for the industry, EFFEN offers not only a world-class liquid but a sleek, form-meets-function design. Produced in Holland from Dutch wheat, the EFFEN line includes EFFEN® Vodka, EFFEN® Black Cherry Vodka and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml and 1.75L bottles.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

EFFEN Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Black Cherry and Raspberry Flavored Vodkas, 37.5% alc./vol. (75 proof) © 2010 EFFEN Import Company, Deerfield, IL

SOURCE Beam Global Spirits & Wine, Inc.

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