The Illinois Restaurant Association announced today the 2010 Buick LaCrosse Luxury Sedan is the official vehicle of Chicago Gourmet, a food and wine festival to be held in Millennium Park September 26-27, 2009. The Buick renaissance continues with the 2010 LaCrosse Luxury Sedan and attendees of Chicago Gourmet will have the opportunity to preview the new LaCrosse on the Great Lawn of Millennium Park. Guests can meet with a Buick representative and explore the luxury features of the vehicle.

"We are thrilled to partner with GM in the launch of the new LaCrosse," said Sheila O'Grady, president of the Illinois Restaurant Association. "The LaCrosse's style and sophistication is a perfect match for the distinguished tastes of Chicago Gourmet attendees."

"The new LaCrosse was created with great attention to detail, craftsmanship and advanced technology," said Susan Docherty, Buick-Pontiac-GMC vice president. "It builds on the success of Enclave as the next step in Buick's renaissance. And, as with Enclave, our goal is to attract a whole new buyer to our dealerships for LaCrosse."

Redesigned from the ground up, the 2010 Buick LaCrosse luxury sedan offers all wheel drive, a suite of advanced personal technologies and safety features, and a choice of two fuel-saving V-6 engines. The 2010 Buick LaCrosse is now available in dealerships nationwide.

Chicago Gourmet

Chicago Gourmet is a premier culinary experience aimed to promote Chicago's impressive food and wine community. It was created by the Illinois Restaurant Association to celebrate and honor both Chicago's culinary achievements and the creative vision of the chefs, master sommeliers and wine makers who are participating. It also aims to highlight the city as an international culinary destination via its unparalleled epicurean talent.

Illinois Restaurant Association

Founded in 1914, the Illinois Restaurant Association is a non-profit organization dedicated to promoting, protecting, educating and improving the restaurant industry in Illinois.

    CONTACT(S):

    Michelle Bunker
    GMC Communications
    313-665-1743
    michelle.bunker@gm.com

    Morgan Tomaso
    Chicago Gourmet
    312-787-4000
    mtomaso@illinoisrestaurants.org

/p>

    WHAT:       Teams of local surfers will hit the waves off Ventura on
                Sept. 26 in the first Jim Beam(R) Surftag(R) U.S. National
                Series. In the relay competition, each surfer must catch three
                waves and then return to the beach to tag the next team
                member.

                Saturday, Sept. 26 will be the second of three qualifying
                rounds held on different Southern California beaches over the
                next two months. Jim Beam(R) Surftag(R) will award $25,000 in
                cash prizes throughout the series. In addition to competing
                for cash, teams will vie for the opportunity to advance to the
                championship round in November and claim the title of "No. 1
                Surf Club in California."

    WHY:        Jim Beam(R), the world's No. 1-selling Bourbon, supports
                surfers around the globe. Jim Beam(R) Surftag(R) started in
                Australia in 2001 and has grown into the country's largest
                team boardriding competition. The U.S. version will attract
                dozens of competitors and crowds of fans to each venue along
                the California coastline.

    PHOTO/VIDEO/INTERVIEW OPPORTUNITIES:
                -- Teams of local surfers hitting the waves for the relay
                   competition
                -- Representatives available from Jim Beam(R), IMG Sports &
                   Entertainment and Global Surftag

    WHEN:       9 a.m. on Saturday, Sept. 26, 2009 - Qualifier 2

    WHERE:      Ventura at Surfer's Point
                Harbor Blvd. and Figueroa Street
                Ventura, CA

    UPCOMING COMPETITIONS:
                Qualifier 3 - Oct. 11 in Oceanside, CA at Harbor
                Championship - Nov. 13-14 in Huntington Beach, CA at the Pier

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. (C)2009 James B. Beam Distilling Co., Clermont, KY.

Molson Coors Brewing Company (NYSE: TAP) and Agencias Feduro (Costa Rica) have partnered to introduce Coors Light to beer drinkers in Costa Rica. As Molson Coors focuses on international growth, Coors Light, the world's most refreshing beer, is now available at supermarkets, convenience stores, as well as bars and casual dining restaurants throughout Costa Rica.

Costa Rica is the second largest beer market in Central America together with Panama, where Coors Light was introduced in 2007. The presence of imported premium beer brands continues to grow in Costa Rica, as is consumer's interest in quality American brands like Coors Light. The Light beer category within Costa Rica is also growing and is estimated to make up 30% of the country's beer market.

The introduction of Coors Light to the Costa Rican market is part of a larger Molson Coors global expansion strategy. The popularity of light, refreshing beer is growing globally, and Coors Light is well positioned to meet the demand. Coors Light travels well to new markets, particularly in Latin America, with sales up over 35% last year in Mexico and over 150% in Panama where this year it will surpass 90,000 cases after its introduction two years ago. Other markets where Coors Light is being launched this year include Trinidad & Tobago and Curacao Bonaire.

Beginning this month retailers in Costa Rica will carry Coors Light bottles and cans. All packages will feature mountains on the label with thermochromatic ink that turns blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. According to Coors Light research, consumers want to know when their beer is cold enough to drink. To meet that need, Coors Light introduced the Cold Activated Bottle in the U.S. in 2007, the latest in a long line of innovations and packaging enhancements that have been a hallmark of Molson Coors beers.

"We are proud to partner with Agencias Feduro (Costa Rica) and excited about the opportunity to bring the world's most refreshing beer to beer drinkers in this beautiful country. The introduction of Coors Light to Costa Rica is perfectly timed with the market's growing interest and enthusiasm surrounding American beer and the unique drinking experience provided through our cold activation technology," said Paul Mendieta, Molson Coors managing Director for Mexico, the Caribbean and Central America. "We intend to continue growing our business internationally, particularly in this region of the world, and we are confident that with these kinds of partnerships, combined with our consumer-preferred brand portfolio and a proven track record of building extraordinary brands around the world, we will achieve this goal."

"We are excited about our continued partnership with Molson Coors, which will now allow us to bring Coors Light to the Costa Rican market. The imported beer segment in Costa Rica is growing and the introduction of Coos Light fits well with consumers' desire for cold, refreshing beer. Molson Coors has had a lot of success in similar markets and we look forward to helping Costa Ricans satisfy their thirst for cold refreshment and experience the unique innovation delivered through cold activation," added Larry E. Maduro, President of Agencias Feduro (Costa Rica).

Coors Light is available in more than 25 countries, including Mexico, Panama, Ireland, and China.

About Molson Coors Brewing Company:

Molson Coors Brewing Company is one of the world's largest brewers. It brews, markets and sells a portfolio of leading premium quality brands such as Coors Light, Molson Canadian, Molson Dry, Carling, Coors, and Keystone Light in North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company, visit the company's Web site, www.molsoncoors.com.

Diageo, the world's leading spirits, beer and wine company, has been named one of the "100 Best Companies for Working Mothers" by Working Mother magazine for its unwavering dedication to family-friendly benefits. Diageo is recognized alongside the world's most progressive companies who endeavor to help mothers excel in the workplace while balancing the demands of a family. With top marks in workforce profile, compensation, childcare, flexibility, family-friendly programs, company culture, time off and leaves, Diageo is recognized as a proud leader and committed advocate of family-friendly workplaces.

"This honor validates what we have long considered a point of pride at Diageo. Our working mothers are a true example of the Diageo culture and our mission to 'Celebrate Life, Every Day. Everywhere,'" said Eliana Zem, Senior Vice President Human Resources, Diageo North America. "We strive to create an inclusive environment where people feel valued and celebrated for their individual skills and contributions, can always be themselves, and have a balance between their work and home lives."

"Moms are increasingly becoming the sole breadwinners in many households as men lose their jobs at a higher rate than women," said Suzanne Riss, Editor in Chief, Working Mother magazine. "Now more than ever, our readers and all working mothers need the support of their employers. By offering benefits like paid maternity leave, the ability to work from home and wellness programs, as well as programs that enhance financial well-being, our 100 Best are helping to reduce stress in the busy lives of working moms. These companies epitomize family-friendly support at its best."

By contrast, national numbers(1) are dismal, with just 25 percent of companies offering on-site lactation (vs. 100 percent of the 100 Best), 11 percent with stress reduction programs (vs. 96 percent of the 100 Best), 35 percent offering health insurance for part-timers (vs. 99 percent of the 100 Best) and 16 percent offering job-sharing (vs. 98 percent of the 100 Best).

Diageo's flexible working arrangements, which include job share, flextime, compressed hours and working from home are all available to ensure that employees with diverse needs can balance their personal and work responsibilities. Many office locations offer on-site services to help employees ease the tension between work responsibilities and a balanced life, including health clubs, laundry and dry cleaning services, and even film development and banking services. Should any existing policies not meet the personal needs of Diageo's employees - particularly parents and mothers who face unique challenges - Diageo encourages employees to present new ideas.

"While working at Diageo, I have had the opportunity to truly build my family, both professionally and personally," said Christina Ruggiero, Vice President Procurement, Diageo North America. "As a mother of two children under three and a corporate vice president, my days are challenging and hectic. I have always felt supported to ensure that my family is a priority. Having the flexibility to run to a doctor's appointment or to see a school play, solidifies my full engagement to all of Diageo's priorities."

Diageo was selected for the 2009 Working Mother 100 Best Companies based on an extensive application with more than 500 questions on workforce, compensation, child care, flexibility programs, leave policies and more. It also surveys the usage, availability and tracking of programs, as well as the accountability of managers who oversee them. Seven areas were measured and scored: workforce profile, benefits, women's issues and advancement, child care, flexible work, parental leave and company culture. For this year's 100 Best, particular weight was given to benefits, flexibility and parental leave.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Working Mother Media

Celebrating 30 years, Working Mother magazine reaches 2 million readers and is the only national magazine for career-committed mothers while workingmother.com brings to the Web a broad range of insight and solutions served to working mothers every day. Working Mother's 24-year signature research initiative, Working Mother 100 Best Companies, is the most important benchmark for work-life practices in corporate America. With offices in New York and Washington, D.C., Working Mother Media, a division of Bonnier Corp., includes the National Association for Female Executives, Diversity Best Practices, the WorkLife Congress and the Multicultural Women's Conference and Town Halls. Working Mother Media's mission is to champion cultural change.

(1) National statistics are taken from a recent study by the Society for Human Resource Management.

MillerCoors celebrates the 10th anniversary of its signature, national business plan competition, the MillerCoors Urban Entrepreneurs Series (MUES). The award-winning program, which debuted in 1999, provides training and resources to aspiring entrepreneurs, in both starting and maintaining a successful business, while offering a unique opportunity for young entrepreneurs to compete for substantial business grants. In commemoration of a decade of entrepreneurial empowerment, this year's MUES Business Plan Competition grand prize has been increased to $100,000, double the previous year's $50,000 grant.

"Over the past ten years, the MillerCoors Urban Entrepreneurs Series (MUES) has been honored to host a program that provides invaluable resources enabling entrepreneurs to turn their aspirations into achievement," said Larry Waters, director of multicultural relations for MillerCoors. "We have a long established commitment to the many communities that we serve, and the MUES Business Plan Competition is an ideal way to ensure their continued economic development and advancement by educating and inspiring young professionals in the pursuit of their business goals," he adds.

The program is not without noteworthy community advocacy and support. And, for the second consecutive year, the U.S. Hispanic Chamber of Commerce has endorsed MUES in an effort to encourage more Hispanics to take advantage of the opportunity. "Through our network of more than 200 member chambers and organizations, it is our desire to help share the availability of this much-needed resource, in the hope of spurring greater participation," states Augustine Martinez, president and CEO of the USHCC. "Given the current economic climate, it is vital that small businesses in our communities seek non-traditional means of establishing and infusing their businesses with capital. We commend MillerCoors for actively engaging in the empowerment of this next generation of business leaders, and we're proud to be a partner in the program's success."

Waters notes that MUES has re-launched its interactive website, www.millercoorsmues.com, the resource for everything MUES-related, from Webinar registration, to accessing an application and submitting a business plan to the competition. Continuing its commitment to social responsibility, MUES has moved to a paperless, electronic business plan entry submission format through the website. Additionally, the site permits tomorrow's entrepreneurs to query notable business leaders, to gain invaluable insight from previous winners through their blogs on MUES Talk and access behind-the-scenes competition activity via MUES-TV. Web users can also use the site to get an inside look at the competition, including the oral interview process and judges' backgrounds, while perusing relevant business and entrepreneurial articles.

"Economic empowerment and entrepreneurial advancement are crucial to the coming generations, and they're especially essential in multicultural communities where such opportunities are not as available," said Jose Ruano, manager, multicultural relations, MillerCoors. "Programs like MUES are rare, but imperative, as the demographics of the U.S. continue to diversify to include more communities of color. As we commemorate ten years of success with MUES, we found it only fitting to raise the stakes to a $100,000 business grant for the top winner, along with four additional grants of $25,000."

The 2009 MUES ePowerLunch Webinar Series featured one-hour expert discussion on various business topics including:

• Putting a Brilliant Idea to Paper - Developing a Workable Business Plan
• Do the Math - Understanding the Financials
• Inc. vs LLC - Choosing the Right Legal Structure
• Starting a Business in Tough Economic Times
• Knowledge is Power - Knowing and Communicating Your Niche
• Tech Your Biz - The New Face of Marketing using Web 2.0 tools
  

Webinars are available as downloadable podcasts via the MUES website.

Call for Entries - Deadline approaching

An integral component of MUES is the Business Plan Competition, which concludes with grants awarded to aspiring professionals to invest as start-up capital for their new or existing businesses. This year's top winner will be awarded a $100,000 grant, and four others will receive grants of $25,000 each. The competition is open to participants between the ages of 21 and 35, and the deadline for entries is Thursday, October 1, 2009 at 5:00 p.m. (CDT). Throughout the history of the MUES program, approximately 1,500 business plans have been submitted and MillerCoors has awarded over $1 million, benefiting more than 100 urban entrepreneurs nationwide. It is estimated that 50 percent of these businesses are currently operational, benefiting urban communities by providing jobs and sustaining longterm economic growth and development in sometimes disenfranchised communities.

MillerCoors is proud to acknowledge its longtime national community partnerships with the Atlanta Business League, the Chicago Urban League, the Detroit Urban League, the Greater Harlem Chamber of Commerce, the Hispanic Chamber of Commerce of Greater Dallas, the Urban League of Greater Dallas and North Central Texas, Recycling Black Dollars of Los Angeles, the University of Wisconsin at Milwaukee and the Milwaukee Urban League.

For all information on MUES, including official rules, application and requirements of the Business Plan Competition and helpful resources for developing a business plan, visit www.millercoorsmues.com.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

KPS Capital Partners, LP ("KPS") announced today that its portfolio company, North American Breweries, Inc. ("NAB"), has completed a successful recapitalization. NAB has now returned to KPS' investors a substantial amount of their invested capital, and KPS and management continue to own 100% of NAB's common stock following the recapitalization.

KPS formed NAB in February 2009 as a North American platform for investments and growth in the beer and malt beverage industries. At that time, KPS also announced NAB's first three acquisitions: Labatt USA from Interbrew International B.V., a subsidiary of Anheuser-Busch InBev; substantially all of the assets of High Falls Brewing Company, LLC; and a perpetual license for the Seagram's Cooler Escapes and Seagram's Smooth brands from Pernod Ricard USA, LLC.

Raquel Palmer, a KPS Partner, said, "NAB's progress since KPS created the Company is remarkable. As a result of the KPS-sponsored turnaround plan successfully executed by NAB's new management team, the Company is thriving and profitable, and it has returned a substantial amount of our Fund's cash investment after only six months. NAB is now solidly capitalized, with a strong balance sheet and the backing of an owner with $2.6 billion of capital under management, and well positioned to pursue a strategy of growth through acquisition."

Rich Loznyiak, Chief Executive Officer of NAB said, "This recapitalization validates the incredible progress and momentum demonstrated by our new company since its inception. We thank our customers, distributors, suppliers and employees for their contribution to our initial success and look forward to the future. NAB clearly has the capital resources to continue its trajectory through aggressive organic growth and acquisitions, leveraging its brewing capabilities, heritage brands and distribution network."

Financing for the transaction was provided by a syndicate of banks with RBS Citizens N.A. acting as lead agent and co-book runner, and JP Morgan Chase Bank N.A. acting as co-book runner.

About North American Breweries, Inc.

Headquartered in Rochester, New York, North American Breweries is a national platform for investments and growth in the beer and malt beverage industries. Formed in 2009, North American Breweries owns High Falls Brewing Company, one of the largest and oldest continually operating breweries in the United States, and is the exclusive marketer and seller of Labatt brand beer and Seagram's Coolers in the United States. The company's brands include the complete line of Labatt beers, including the flagship pilsner Labatt Blue and Labatt Blue Light; the Genesee line and the Dundee Ales & Lagers family, which includes the Original Honey Brown Lager; and Seagram's Cooler Escapes and Seagram's Smooth. It is also America's exclusive distributor of several imports, including Steinlager from New Zealand, Toohey's New from Australia, Thwaites from the U.K. and Imperial from Costa Rica; and a manufacturer of beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies. North American Breweries is a portfolio company of KPS Capital Partners, LP. Website: www.nabreweries.com.

About KPS Capital Partners, LP

KPS Capital Partners, LP is the manager of the KPS Special Situations Funds, a family of private equity funds with over $2.6 billion of committed capital focused on constructive investing in restructurings, turnarounds and other special situations. KPS has created new companies to purchase operating assets out of bankruptcy; established stand-alone entities to operate divested assets; and recapitalized highly leveraged public and private companies. The KPS investment strategy targets companies with strong franchises that are experiencing operating and financial problems. KPS invests its capital concurrently with a turnaround plan predicated on cost reduction, capital investment and capital availability. Typically, the KPS turnaround plan is accompanied by a financial restructuring of the company's liabilities. The KPS investment strategy and portfolio companies are described in detail at the firm's website: www.kpsfund.com.

Golden Dragon Holdings, Inc. (Other OTC: GDHI) www.gdfbhk.com announces today that it has acquired its retail alcohol, wine and spirits licenses form the Peoples Republic of China. This license will add a tremendous value to the company and is one of many acquired licenses and accreditations GDHI has obtained to properly establish its foundation as a food and beverage distributor in China. The monetary value of this license is intangible, but the company will immediately see the revenues generated by the success of having this certification. For more information click on the following link: http://www.pinksheets.com/otciq/ajax/showFinancialReportById.pdf?id=24496

"Today's announcement speaks to our unique capability of continuing to build our foundation in China. Acquiring this retail licenses will now give us the ability to sell in the retail sectors, not only our private label (Endless Wines), but also alcohol beverages. This license is similar to the ABC liquor license in the USA," stated Mr. Eddie Gao General Manager of Golden Dragon Holdings, Inc.

About Golden Dragon

Golden Dragon Holdings, Inc. (GDHI) is a USA publicly traded company that owns and operates Golden Dragon Food & Beverage Import & Export Company of Hong Kong, Ltd. (GDHK) in central Hong Kong and Beijing Jin Long Fei International Trade Company Ltd. in China. Golden Dragon Holdings, Inc. has agreements with USA food and beverage manufacturers. GDHI acts as a buying agent for GDHK, negotiating vendor contracts and services with USA food and beverage industry partners. The company purchases goods and services directly from Golden Dragon Holdings, Inc. The Hong Kong Company plays a strategic role in the importation of products into the Chinese market by leveraging the Closer Economic Partnership Arrangement "CEPA" with China. We distribute some of the most popular USA food and beverage brand products directly into the hypermarkets, supermarkets and convenience stores in China. We are responsible for order fulfillment for our clients in China, as well as providing advertising and promotion (A&P) services for our USA food and beverage products.

Safe Harbor Statement

Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995.

Students throughout Pennsylvania will once again have the chance to tell their peers about the dangers of alcohol through the Pennsylvania Liquor Control Board's 2009-10 alcohol-awareness poster contest.

Judges will select some 50 posters from the submissions, and several drawings and paintings will be reproduced as posters, bookmarks or screensavers. Prizes will include $100 and $50 U.S. savings bonds. The students who create the chosen entries will be recognized at a ceremony at the state Capitol during Alcohol Awareness Month in April.

"The poster contest provides Pennsylvania's youth a unique venue for expressing their concerns about the dangers of underage drinking," said Patrick J. "P.J." Stapleton III, chairman of the Liquor Control Board. "Through their artwork and recognition, they encourage others to engage in healthy, alcohol-free alternatives for having fun."

The contest also creates an opportunity for community groups to participate in alcohol- awareness activities, said Leslie Coombe, director of the Liquor Control Board's bureau of alcohol education.

"We're always excited to see community organizations coordinate spin-off contests and exhibit posters locally," Coombe said. "We hope libraries, law-enforcement offices, stores and local newspapers will continue to display and promote students' efforts throughout the year."

Since 1992, more than 18,000 students have submitted entries to the annual competition, and thousands more have participated through classroom projects.

Starting this year, the contest dates have been modified to coincide with the 2009-10 school year in an effort to maximize community and student involvement. The deadline for entries is Nov. 20.

Contest guidelines are available at www.lcb.state.pa.us/edu. As part of the PLCB's effort to become more environmentally friendly, guidelines for this year's contest will not be printed and distributed to school districts this year.

The Liquor Control Board, created in 1933 at the end of national Prohibition, regulates the commonwealth's beverage alcohol industry; offers a comprehensive alcohol-education program to promote the responsible use of alcohol; operates 618 Wine & Spirits stores; and generates revenue for the commonwealth, with more than $1.8 billion in sales for fiscal year 2008-09.

    CONTACT:   Nick Hays or Francesca Chapman
    (717) 783-8864

Travelers in search of the hottest electronic gadgets or a wide array of reading materials have new options at the AIRMALL(R) at Cleveland Hopkins International Airport (CLE). BAA Cleveland is pleased to announce the opening of I-Tech X-perience and two Hudson News units, the latest examples of the transformation of concessions at the airport.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090304/NE78862LOGO )

An electronics mecca for people on the go, I-Tech X-perience is all about the experience. The store boasts an innovative layout that enables gamers and others to test and purchase branded electronics in the store -- everything from MP3 players to DVD players and video games. I-Tech X-perience (900 sq. ft.) is located at the beginning of Concourse C.

The latest Hudson News units are located pre-security, providing landside access to news and gift shops. This is something that was not available to passengers and airport visitors prior to the introduction of the AIRMALL(R) at CLE:

• Hudson News Euro Cafe (640 sq. ft.), located in ticketing, offers travelers a wide selection of newspapers, magazines, books, tobacco products, snack foods, and travel accessories along with sandwiches, salads, coffee and freshly prepared baked goods from Fragapane's, a local favorite.
  

• Hudson News Aero Mart (700 sq. ft.), situated in baggage claim, gives travelers access to quick one-stop shopping for necessities, reading materials and a variety of packaged snacks, foods to go and freshly brewed coffee.
  

"I-Tech X-perience puts the latest electronics devices at passengers' fingertips, and Hudson News is well known for being an industry leader in the news and gifts category for airport retail," said Tina LaForte, vice president of BAA Cleveland. "Moreover, as with all BAA Cleveland offerings at the AIRMALL(R) at CLE, these new stores will offer their products and services at 'Regular Mall Prices. . .Guaranteed.'"

"With each new concession we add, the airport seeks to enhance the passenger experience," added Ricky Smith, director of Cleveland Hopkins International Airport. "We are delighted that I-Tech X-perience and Hudson are part of the development, and we're certain that passengers will respond favorably to what they have to offer."

The City of Cleveland forged a 10-year contract with BAA Cleveland in February 2008 to develop and manage concessions at Cleveland Hopkins International Airport (CLE). The city anticipates that the new AIRMALL(R) at CLE will double retail sales figures at Hopkins over a 10-year period, double the number of concession jobs and double the current participation rate of local and minority-owned companies.

When it is completed, the new AIRMALL(R) at Cleveland Hopkins International Airport will occupy 76,000 square feet of retail space.

About BAA Cleveland

BAA Cleveland, Inc. is the developer and manager of the retail and concessions program at Cleveland Hopkins International Airport (CLE). In 2008, BAA entered into a ten-year contract with the City of Cleveland to transform the retail, food and beverage concessions into the AIRMALL(R) at Cleveland Hopkins International Airport, a strategic combination of well-known national brands and high-quality local concepts offered at "Regular Mall Prices. . .Guaranteed." BAA Cleveland is a project of BAA USA, the developer and manager of the retail, food and beverage operations at the AIRMALLs(R) at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world's leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.

    Contact: Jeff Donaldson
             412-642-7700
             jeff.donaldson@elias-savion.com

The city's signature microbrewery, Sin City Brewing Co., has opened its third Las Vegas location inside The Grand Canal Shoppes at The Venetian.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090916/LA76159)

Like its other locations at the Miracle Mile Shops and the Flamingo, Sin City Brewing Co. at The Grand Canal Shoppes at The Venetian features five original, ice-cold beers on tap: Sin City Amber, Sin City Light, Sin City Weisse, Sin City Stout and the newest, Sin City Pilsner.

Popular Sin City Brewing Co. logo apparel is also available for those looking to take home a piece of authentic Las Vegas merchandise.

"With our original recipes and hands-on brewing process, we've created a line of beer that fully lives up to the reputation of Las Vegas," said Rich Johnson, the company's president and an award-winning craft brewer. "No visit here is complete without having a beer at Sin City Brewing Co."

Sin City Brewing Co. at The Grand Canal Shoppes at The Venetian is open from 10 a.m. to 11 p.m. Sunday through Thursday and 10 a.m. to midnight, Friday and Saturday. For more information, visit www.sincitybeer.com.

About Sin City Brewing Co.

Sin City Brewing Co. is a Las Vegas-based microbrewery launched by brewing expert Richard Johnson. Produced to satisfy both the microbrew savvy drinker and those with a preference for a traditional domestic style beer, Sin City beers accentuate the indulgent nature of Las Vegas. The beers are brewed in small batches (100 kegs at a time) using traditional methods, premium raw materials and a strict adherence to the Rheinheitsgebot, the 1516 German beer purity law that differentiates Sin City beers from the big guys. Sin City beers are brewed and distributed exclusively in Las Vegas. Sin City Brewing Co. also features a popular retail line available on its online store and at its three branded microbrew bars inside Miracle Mile Shops, the Flamingo Las Vegas and The Grand Canal Shoppes at The Venetian. For more information, visit www.sincitybeer.com.

Students throughout Pennsylvania will once again have the chance to tell their peers about the dangers of alcohol through the Pennsylvania Liquor Control Board's 2009-10 alcohol-awareness poster contest.

Judges will select some 50 posters from the submissions, and several drawings and paintings will be reproduced as posters, bookmarks or screensavers. Prizes will include $100 and $50 U.S. savings bonds. The students who create the chosen entries will be recognized at a ceremony at the state Capitol during Alcohol Awareness Month in April.

"The poster contest provides Pennsylvania's youth a unique venue for expressing their concerns about the dangers of underage drinking," said Patrick J. "P.J." Stapleton III, chairman of the Liquor Control Board. "Through their artwork and recognition, they encourage others to engage in healthy, alcohol-free alternatives for having fun."

The contest also creates an opportunity for community groups to participate in alcohol- awareness activities, said Leslie Coombe, director of the Liquor Control Board's bureau of alcohol education.

"We're always excited to see community organizations coordinate spin-off contests and exhibit posters locally," Coombe said. "We hope libraries, law-enforcement offices, stores and local newspapers will continue to display and promote students' efforts throughout the year."

Since 1992, more than 18,000 students have submitted entries to the annual competition, and thousands more have participated through classroom projects.

Starting this year, the contest dates have been modified to coincide with the 2009-10 school year in an effort to maximize community and student involvement. The deadline for entries is Nov. 20.

Contest guidelines are available at www.lcb.state.pa.us/edu. As part of the PLCB's effort to become more environmentally friendly, guidelines for this year's contest will not be printed and distributed to school districts this year.

The Liquor Control Board, created in 1933 at the end of national Prohibition, regulates the commonwealth's beverage alcohol industry; offers a comprehensive alcohol-education program to promote the responsible use of alcohol; operates 618 Wine & Spirits stores; and generates revenue for the commonwealth, with more than $1.8 billion in sales for fiscal year 2008-09.

    CONTACT:   Nick Hays or Francesca Chapman
    (717) 783-8864

MillerCoors today issued a "Beer Car Challenge for Charity" to Anheuser-Busch Inbev, in which the #2 Miller Lite Dodge and the #9 Budweiser Dodge would race for their respective charity during the 10-week NASCAR Chase for the Sprint Cup. Both cars secured their spots in the Chase last weekend at Richmond.

In MillerCoors' proposed challenge, the higher finishing beer car in each race will win $2,500 for its charity, and the higher finisher in the final Chase standings will win $25,000 for the same charity. The #2 Miller Lite Dodge has already announced that, should AB InBev accept the challenge, they will be running for Operation Homefront, an organization that helps military families in need.

"We have a lot of confidence in our Blue Deuce finishing well each week and bringing home the championship," said MillerCoors president and chief commercial officer Tom Long. "And if Budweiser accepts our challenge, we'll have one eye on Kurt and the other monitoring how Kasey is doing. Whoever comes out on top, the winner in this deal is charity, and that is what's most important."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

The city's signature microbrewery, Sin City Brewing Co., has opened its third Las Vegas location inside The Grand Canal Shoppes at The Venetian.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090916/LA76159)

Like its other locations at the Miracle Mile Shops and the Flamingo, Sin City Brewing Co. at The Grand Canal Shoppes at The Venetian features five original, ice-cold beers on tap: Sin City Amber, Sin City Light, Sin City Weisse, Sin City Stout and the newest, Sin City Pilsner.

Popular Sin City Brewing Co. logo apparel is also available for those looking to take home a piece of authentic Las Vegas merchandise.

"With our original recipes and hands-on brewing process, we've created a line of beer that fully lives up to the reputation of Las Vegas," said Rich Johnson, the company's president and an award-winning craft brewer. "No visit here is complete without having a beer at Sin City Brewing Co."

Sin City Brewing Co. at The Grand Canal Shoppes at The Venetian is open from 10 a.m. to 11 p.m. Sunday through Thursday and 10 a.m. to midnight, Friday and Saturday. For more information, visit www.sincitybeer.com.

About Sin City Brewing Co.

Sin City Brewing Co. is a Las Vegas-based microbrewery launched by brewing expert Richard Johnson. Produced to satisfy both the microbrew savvy drinker and those with a preference for a traditional domestic style beer, Sin City beers accentuate the indulgent nature of Las Vegas. The beers are brewed in small batches (100 kegs at a time) using traditional methods, premium raw materials and a strict adherence to the Rheinheitsgebot, the 1516 German beer purity law that differentiates Sin City beers from the big guys. Sin City beers are brewed and distributed exclusively in Las Vegas. Sin City Brewing Co. also features a popular retail line available on its online store and at its three branded microbrew bars inside Miracle Mile Shops, the Flamingo Las Vegas and The Grand Canal Shoppes at The Venetian. For more information, visit www.sincitybeer.com.

Have you often wondered what goes on in the NASCAR garages during the downtime over the course of a race weekend? Were you ever curious to know what Kurt Busch and his team do between returning home from a race and packing up for the next one?

Well, prepare to have those questions answered. Beginning tonight - in advance of Sunday's Loudon race, the first in the 10-week NASCAR Sprint Series Chase for the Cup playoff - the Miller Lite Blue Deuce will be using Twitter to provide fans with exclusive information about preparing for and running in the Chase. Legal-drinking-age fans can follow "BlueDeuce2Win" on Twitter; or, for more information, visit the Miller Lite "Taste Nation" page on Facebook, PenskeRacing.com or Twitter.com/PenskeRacing.

Members of the team's "inner circle," including Miller Lite pit crew members, will be sending Tweets at various times during the week and from the garages and trackside during race weekends. Content will include race-related Tweets about things such as adjustments made to the car and the mindset and strategy of the race team, as well as non-race Tweets such as insight on appearances and what was on the team's lunch menu.

"Very few race fans get the opportunity to hang out at our Penske headquarters or in the garage and pit area during a race," said Jonathan Gibson, vice president of marketing and communications at Penske Racing. "By sending Tweets throughout the week and during race weekend, we intend to give race fans exclusive access to our team and how we prepare a race car for a day on the track. It'll be the Chase as fans have never experienced it before."

"How cool is it going to be for fans to read that Pat Tryson really likes the way the race is setting up, or that our tire specialist has concerns about the wear and tear he is seeing on a set of tires," said Jackie Woodward, vice president of marketing services at MillerCoors. "It'll be an unprecedented look at the Miller Lite Racing team during the pressure cooker that is the Chase, and we think fans will love it."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Food Network New York City Wine & Food Festival founder and director Lee Schrager is pleased to announce that participating chefs of this year's Festival have been invited to join a special "Chefs Lose For Good" initiative with Weight Watchers. This is part of Weight Watchers second annual national Lose For Good(TM) campaign through which Weight Watchers aims to donate up to $1 million to go toward ending childhood hunger.

"Chefs Lose For Good is a perfect example of how participating Festival talent is taking their commitment to the Festival's beneficiaries to the next level," says Schrager. "We are grateful for their dedication and participation in this initiative, and thank Weight Watchers for providing us with an additional opportunity to work with Share Our Strength(R) to end childhood hunger in America."

Festival chefs who have confirmed their participation in the "Chefs Lose For Good" initiative include among others: Michael Lomonaco (Porter House New York), Philippe Massoud (ilili), Anita Lo (Annisa), Elizabeth Karmel (Hill Country), Jacques Torres (Jacques Torres Chocolate), and the Festival's own Lee Schrager. Beginning the first week in September and ending on October 8th, 2009, the start of the Food Network New York City Wine & Food Festival, these chefs have committed to dropping the pounds to help Weight Watchers inspire people to get healthy and give back to their communities. The chef's weight-loss will help Weight Watchers support hunger relief organizations like Share Our Strength(R).

The national Lose For Good(TM) campaign from Weight Watchers recently kicked off its second year. As Members and online subscribers lose weight from August 30th to October 17th, 2009, Weight Watchers will donate up to $1 million to two hunger fighting organizations -- Share Our Strength and Action Against Hunger. Members can also participate in local food drives at Weight Watchers meeting locations. Jenny McCarthy, a passionate activist and actress, has also joined the campaign to generate awareness about this important cause. As a campaign ambassador, McCarthy will participate in media appearances and appear in a public service announcement encouraging Americans to get healthier while also helping to end hunger. Last year's campaign participants donated 1.5 million pounds of food and lost 4 millions pounds to help fight childhood hunger. More information on the campaign can be found at www.weightwatchers.com/loseforgood.

The 2009 Food Network New York City Wine & Food Festival takes place October 8-11th, 2009! Ticket information and the full line-up of new and returning events can be found at www.nycwineandfoodfestival.com, or by calling 866.969.2933. For more Festival updates follow founder and director Lee Schrager on Twitter, www.twitter.com/Lee_Schrager.

About the Food Network New York City Wine & Food Festival

The 2009 Food Network New York City Wine & Food Festival is produced by Karlitz & Company and Southern Wine & Spirits of New York. Southern Wine & Spirits of New York is also the exclusive provider of wine and spirits at the Festival. Hosted by and benefiting the Food Bank For New York City and Share Our Strength(R), 100% of the Festival's net proceeds go toward helping these community based organizations fight hunger.

About The Food Bank For New York City

The Food Bank For New York City recognizes 26 years as the city's major hunger-relief organization working to end food poverty throughout the five boroughs. Through its network of more than 1,000 food assistance programs, the Food Bank provides 300,000 free meals a day to New Yorkers in need. In addition, the Food Bank continues to mobilize its efforts to end hunger and increase access to affordable, nutritious food for low-income New Yorkers through direct services, benefits access, and nutrition education. For additional information, go to foodbanknyc.org.

About Share Our Strength

Share Our Strength(R) is the leading national organization working to make sure no kid in America grows up hungry. By weaving together a net of community groups, activists and food programs, Share Our Strength catches children at risk of hunger and ensures they have nutritious food where they live, learn and play. Working closely with the culinary industry, Share Our Strength creates engaging, pioneering programs like Share Our Strength's Taste of the Nation(R), the nation's premier culinary benefit; Share Our Strength's Great American Bake Sale(R), a national grassroots effort; Share Our Strength's A Tasteful Pursuit(R), a touring dinner series; Share Our Strength's Great American Dine Out(R), a week-long program involving thousands of restaurants nationwide; and Share Our Strength's Operation Frontline(R), a cooking-based nutrition education program. Visit Strength.org.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

A combination of wine and mystery threads Judy Nedry's delightful new release, "An Unholy Alliance" (published by iUniverse). Initially, Ms. Nedry was inspired to write about the major changes she witnessed in the Northwest wine industry in the late 1980s where it was only a matter of time before the bucolic, idyllic landscape changed. Instead, what followed was a work of fiction about the Oregon wine industry, one that involves amateur sleuth Emma Golden, a woman in her fifties who feels invisible. But that's about to change.

Judy Nedry is well-qualified to write about the wine country since she worked for two decades documenting the Northwest wine industry. Through her practiced pen, readers feel the heat and smell the ripe fruit and tangy fermentation aromas of wine in the making. Those familiar with the landscape also may recognize certain landmarks that sprinkle throughout the story described by the author as "a cozy with an edge, a modern-day Miss Marple." With an alluring setting, one like Miss Marple's sweet little English villages, it appears nothing nasty could ever happen in the rolling hills near Dundee. Not so, thanks to Golden's stunning discovery of a body in a wine vat.

Words of praise are pouring in for "An Unholy Alliance," with readers wanting more. The good news is that, according to the author, Emma Golden has a few more adventures in her. Meanwhile, like a fine wine, fans will have to savor this mystery with an edge and enjoy its delicious full body until they meet Golden on her next roller coaster ride.

About the Author

Judy Nedry grew up in small towns in northern Idaho and eastern Oregon. She earned a BA in journalism at University of Oregon and was a guest editor at Mademoiselle Magazine in New York City. She was managing editor at Bullfrog Information Service, an alternative monthly magazine located in Eugene, Oregon; 1972 found her features editor for a bi-weekly newspaper in the Portland suburbs. In 1980 she and her then-husband purchased vineyard property in Oregon's Willamette Valley with the goal of starting a winery. Meanwhile, she began fielding spec articles on the new but promising Oregon wine industry. By 1986, she was an established authority on Northwest wine. She and her family had planted a vineyard outside Newberg, Oregon, and moved from Portland to be near it. In 1987 she and a business partner founded Northwest Palate magazine devoted to the wine, food and lifestyles of the Pacific Northwest. She edited the Palate for seven years and continued to write freelance for national and international wine publications. Ms. Nedry authored Oregon Wine Country and Washington Wine Country, published by Graphic Arts Publishing in Portland. For more information about the author, visit http://www.judynedry.com. She is available for interview.

"An Unholy Alliance"

Available from: http://www.iUniverse.com, http://www.bn.com, and http://www.amazon.com

ISBN: 978-1440142062 - 6 x 9 - Paperback - 336 pages - $19.95

iUniverse offers a variety of publishing services to help individuals publish, market and sell fiction, poetry and nonfiction books. The company utilizes print-on-demand technology, and is one of the largest self-publishing companies in the U.S. iUniverse is based in Bloomington, Indiana.

    Contact:

    Carol Hoenig
    Personal Media Publicist
    Carolhoenig@carolhoenig.com
    516-435-7545

This release was issued through eReleases(TM). For more information, visithttp://www.ereleases.com.

MillerCoors today issued a "Beer Car Challenge for Charity" to Anheuser-Busch Inbev, in which the #2 Miller Lite Dodge and the #9 Budweiser Dodge would race for their respective charity during the 10-week NASCAR Chase for the Sprint Cup. Both cars secured their spots in the Chase last weekend at Richmond.

In MillerCoors' proposed challenge, the higher finishing beer car in each race will win $2,500 for its charity, and the higher finisher in the final Chase standings will win $25,000 for the same charity. The #2 Miller Lite Dodge has already announced that, should AB InBev accept the challenge, they will be running for Operation Homefront, an organization that helps military families in need.

"We have a lot of confidence in our Blue Deuce finishing well each week and bringing home the championship," said MillerCoors president and chief commercial officer Tom Long. "And if Budweiser accepts our challenge, we'll have one eye on Kurt and the other monitoring how Kasey is doing. Whoever comes out on top, the winner in this deal is charity, and that is what's most important."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Food Network New York City Wine & Food Festival founder and director Lee Schrager is pleased to announce that participating chefs of this year's Festival have been invited to join a special "Chefs Lose For Good" initiative with Weight Watchers. This is part of Weight Watchers second annual national Lose For Good(TM) campaign through which Weight Watchers aims to donate up to $1 million to go toward ending childhood hunger.

"Chefs Lose For Good is a perfect example of how participating Festival talent is taking their commitment to the Festival's beneficiaries to the next level," says Schrager. "We are grateful for their dedication and participation in this initiative, and thank Weight Watchers for providing us with an additional opportunity to work with Share Our Strength(R) to end childhood hunger in America."

Festival chefs who have confirmed their participation in the "Chefs Lose For Good" initiative include among others: Michael Lomonaco (Porter House New York), Philippe Massoud (ilili), Anita Lo (Annisa), Elizabeth Karmel (Hill Country), Jacques Torres (Jacques Torres Chocolate), and the Festival's own Lee Schrager. Beginning the first week in September and ending on October 8th, 2009, the start of the Food Network New York City Wine & Food Festival, these chefs have committed to dropping the pounds to help Weight Watchers inspire people to get healthy and give back to their communities. The chef's weight-loss will help Weight Watchers support hunger relief organizations like Share Our Strength(R).

The national Lose For Good(TM) campaign from Weight Watchers recently kicked off its second year. As Members and online subscribers lose weight from August 30th to October 17th, 2009, Weight Watchers will donate up to $1 million to two hunger fighting organizations -- Share Our Strength and Action Against Hunger. Members can also participate in local food drives at Weight Watchers meeting locations. Jenny McCarthy, a passionate activist and actress, has also joined the campaign to generate awareness about this important cause. As a campaign ambassador, McCarthy will participate in media appearances and appear in a public service announcement encouraging Americans to get healthier while also helping to end hunger. Last year's campaign participants donated 1.5 million pounds of food and lost 4 millions pounds to help fight childhood hunger. More information on the campaign can be found at www.weightwatchers.com/loseforgood.

The 2009 Food Network New York City Wine & Food Festival takes place October 8-11th, 2009! Ticket information and the full line-up of new and returning events can be found at www.nycwineandfoodfestival.com, or by calling 866.969.2933. For more Festival updates follow founder and director Lee Schrager on Twitter, www.twitter.com/Lee_Schrager.

About the Food Network New York City Wine & Food Festival

The 2009 Food Network New York City Wine & Food Festival is produced by Karlitz & Company and Southern Wine & Spirits of New York. Southern Wine & Spirits of New York is also the exclusive provider of wine and spirits at the Festival. Hosted by and benefiting the Food Bank For New York City and Share Our Strength(R), 100% of the Festival's net proceeds go toward helping these community based organizations fight hunger.

About The Food Bank For New York City

The Food Bank For New York City recognizes 26 years as the city's major hunger-relief organization working to end food poverty throughout the five boroughs. Through its network of more than 1,000 food assistance programs, the Food Bank provides 300,000 free meals a day to New Yorkers in need. In addition, the Food Bank continues to mobilize its efforts to end hunger and increase access to affordable, nutritious food for low-income New Yorkers through direct services, benefits access, and nutrition education. For additional information, go to foodbanknyc.org.

About Share Our Strength

Share Our Strength(R) is the leading national organization working to make sure no kid in America grows up hungry. By weaving together a net of community groups, activists and food programs, Share Our Strength catches children at risk of hunger and ensures they have nutritious food where they live, learn and play. Working closely with the culinary industry, Share Our Strength creates engaging, pioneering programs like Share Our Strength's Taste of the Nation(R), the nation's premier culinary benefit; Share Our Strength's Great American Bake Sale(R), a national grassroots effort; Share Our Strength's A Tasteful Pursuit(R), a touring dinner series; Share Our Strength's Great American Dine Out(R), a week-long program involving thousands of restaurants nationwide; and Share Our Strength's Operation Frontline(R), a cooking-based nutrition education program. Visit Strength.org.

About Weight Watchers International, Inc.

Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.

Bordeaux, home of the most famous wines of the world, through its CIVB (Bordeaux Wine Council), has selected bi-coastal CreativeFeed, an agency specializing in launching and relaunching brands, as its U.S. Digital Agency of record following a review.

CreativeFeed is charged with reintroducing the Bordeaux brand to U.S. wine drinkers, with an assignment to create a presence via a digital platform.

"Taking one of the world's most highly regarded brands to the U.S. market through a new digital experience is a terrific opportunity for CreativeFeed," said Arthur Ceria, Co-Founder and Chief Creative Officer of CreativeFeed. "We have focused our business on helping brands from around the world successfully launch and relaunch products in the U.S. market, always having technology at the center of our approach."

Launching products, brands and companies is CreativeFeed's sweet spot. It has honed its expertise by bringing innovative Silicon Valley brands to market by leveraging new technologies to create engaging ideas. Their online and media expertise becomes an asset for brands who need to navigate a cluttered digital space.

"We were impressed with CreativeFeed's expertise in understanding how digital solutions can be crafted strategically to grow our consumer base," said Pascal Loridon, Bordeaux Wine Council Marketing Director. "Their highly specialized approach delivers unique ideas and insights that we believe will drive our brand."

CreativeFeed, is a full service creative agency with a focus on launching new products, brands and companies, including gaining insights into the launch cycle by creating and developing its own line of products. The company is built on a foundation of experience with brands that include Yahoo!, Cisco, Volvo, Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed brings a wealth of digital and traditional marketing expertise to produce measurable results, online and on the ground, through engagement marketing, emerging technologies and creative excellence. The agency specializes in designing and implementing holistic campaigns that capture attention and deliver real results -- brand building, consumer awareness, online and retail traffic, and customer retention -- both immediately and over the long term.

WineMcGee.com today released the beta version of its website, designed to help users find BYOB restaurants, wine tastings, wineries, and wine retailers in Chicago and the suburbs. The website provides a localized experience based on zip code, so each user can focus on what's happening in their neighborhood or near their office.

"Our goal is to help people have fun and continue to learn about wine and experience new things," said Michael Siegler, founder of WineMcGee. "We've created a site that is useful to everyone, not just wine connoisseurs. At the same time, experienced wine drinkers will find powerful tools that they'll love, like our innovative wine review functionality and our question and answer section."

WineMcGee.com is driven by a growing social community of wine drinkers and direct relationships with retailers, restaurants, wineries, and event management companies. Industry partners can market their products and services for free, which keeps the website pouring with new events, wine specials, and up-to-date business information.

"Our website is the ideal place for partners to market their business. Our social networking foundation provides a great mechanism for your news to spread quickly - whether it's an event, a new wine release, or a great BYOB experience," Siegler said. "We're fully integrated with the largest social networks in a way that is really useful to our members. For instance, users can easily share wine reviews with their Facebook friends, or subscribe to weekly tweets sharing the most talked-about wine events in their area."

WineMcGee also includes tools to allow users to record their wine experience, and continue to learn along the way - perfect for people who are typically intimidated to talk about wine. The wine review functionality allows members to review wine at their own comfort level, from a simple thumbs-up/thumbs-down, to a complete tasting including the appearance, aromas, and various taste attributes. Users can ask questions and receive answers from others in the community, which includes everyone from new wine drinkers to experienced Sommeliers.

WineMcGee continues to forge additional partnerships in hopes to create the largest database of local wine information on the web. The company is developing proprietary wine recommendation technology, adding additional personal wine management tools, and focusing on expanding their robust event management software.

MillerCoors today issued a "Beer Car Challenge for Charity" to Anheuser-Busch Inbev, in which the #2 Miller Lite Dodge and the #9 Budweiser Dodge would race for their respective charity during the 10-week NASCAR Chase for the Sprint Cup. Both cars secured their spots in the Chase last weekend at Richmond.

In MillerCoors' proposed challenge, the higher finishing beer car in each race will win $2,500 for its charity, and the higher finisher in the final Chase standings will win $25,000 for the same charity. The #2 Miller Lite Dodge has already announced that, should AB InBev accept the challenge, they will be running for Operation Homefront, an organization that helps military families in need.

"We have a lot of confidence in our Blue Deuce finishing well each week and bringing home the championship," said MillerCoors president and chief commercial officer Tom Long. "And if Budweiser accepts our challenge, we'll have one eye on Kurt and the other monitoring how Kasey is doing. Whoever comes out on top, the winner in this deal is charity, and that is what's most important."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

b> Overall wine consumption in the U.S. rose 0.9 percent in 2008 to 294.7 million 9-liter cases, according to the Beverage Information Group's recently released 2009 Wine Handbook. Although the growth rate has slowed slightly, this marks the fifteenth consecutive year of case gains. Due to the current recessionary environment, consumers have become more frugal with their purchases, trading down toward value-priced wines in both the on-and off-premise.

Changing demographic trends cited in the 2009 Wine Handbook are favorable for the wine industry. The 70 million people that make up the "Millennial" generation (age 21 to 30) are changing perceptions of wine. This generation is not as sophisticated about wine as preceding generations and is willing to experiment with wines at lower price points.

Another factor accounting for the rise in U.S. wine consumption is the weakened dollar which has driven up prices of imported wine selections. This has triggered an increase in sales among domestic vintages that are priced more competitively.

"Imported wines dropped 1.8 %, while domestics rose 1.9% -- a stark contrast to the recent trend when imported table wines fueled not only the growth of that sector, but of the entire industry," says Eric Schmidt, manager of information services for the Beverage Information Group based in Norwalk, Conn.

In addition, continued association between moderate wine consumption and decreased risk of heart disease, cancer and stroke remains a key driver of wine's popularity among an increasingly health-conscious society.

The 2009 Wine Handbook is the leading source for U.S. wine sales and consumption trends. It includes wine consumption analysis; the top 50 metro markets; supplier performance; advertising expenditures; consumer drinking preferences; and economic/demographic data.

The cost of the 2009 Wine Handbook is $795; handbook with CD is $965. Shipping and handling is $10 for all U.S. and Canadian orders, $20 for all international orders. The handbook and CD can be purchased at www.beveragehandbooks.com or by calling Cynthia Porter at (630) 762-8709.

About the Beverage Information Group

The Beverage Information Group, a division of M2MEDIA360, serves all segments of the beverage alcohol industry through Cheers, Beverage Dynamics and StateWays magazines, statistical Handbooks, Beverage Research and www.bevinfogroup.com.

    Contacts:
    The Beverage Information Group
    Eric Schmidt, manager of information services
    eschmidt@m2media360.com

    Cynthia Porter, Handbook sales
    630-762-8709
    cporter@m2media360.com
    www.beveragehandbooks.com

Jack Daniel's(R) Tennessee Whiskey announced today that it is partnering with Completely Fresh Foods, Inc. to launch a line of Jack Daniel's ready-to-eat meat entrees available nationally in refrigerated sections of grocery and club stores.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/CL76583 )

With the success of the Jack Daniel's line of barbeque and grilling sauces, the launch of Jack Daniel's ready-to-eat entrees is a natural fit for the brand. The heat-and-serve offerings include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, barbecue pulled chicken and other "center of the plate" home meal products. All varieties are prepared with the special flavoring of Jack Daniel's Tennessee Whiskey.

"The launch of this premium line of Jack Daniel's ready-to-eat meat entrees continues to emphasize the long-established connection between Jack Daniel's Tennessee Whiskey and barbeque," said David Dorsey, vice president and director global licensing and sales promotion for Brown Forman Corporation, Jack Daniel's corporate parent. "The unique mellow taste of Jack Daniel's has long been recognized for adding a delicious touch to marinades and sauces, and now consumers can go to their supermarket or club store and purchase the finest ribs, barbecue meats and chicken prepared with Jack Daniel's Tennessee Whiskey, and then just heat, and serve at home," said Dorsey.

The national launch comes at a time when grocers are experiencing increasing popularity and consumer demand for higher quality fully prepared ready-to-serve entrees for use as home meal replacements (HMR). In fact, the retail market for refrigerated foods in U.S. grocery stores is projected to reach $55 billion in 2009 (source: Datamonitor).

"At Completely Fresh Foods, our mission is to provide world-class products and we are incorporating special cooking and preparation methods to create authentic Jack Daniel's brand products including slow cooking for up to nine hours, hand application of proprietary Jack Daniel's flavored spice rubs, and oven glazing, an extra step that builds in flavor," said Josh Solovy, President of Completely Fresh Foods, Inc.

Jack Daniel's ready-to-eat meats were introduced into test markets in September, 2008 in Southern California and have since expanded distribution across the United States, moving into leading grocery banners such as Albertsons, Kroger, Supervalu, Ahold and COSTCO locations.

"The Jack Daniel's meat products have already established a strong foothold in the U.S. grocery sector and are proving to be one of the fastest growing new meat product introductions in the last 10 years," said Solovy.

Promotion and advertising support for the roll-out of the Jack Daniel's ready-to-eat meat products varies by grocery chain and by state in conformity with applicable state and federal regulations. Promotional activities include in-store displays, coupons, in-store product demonstrations and promotional advertising.

About Completely Fresh Foods

Completely Fresh Foods (CFF) is a privately held food processor and distributor of fully cooked beef, chicken, pork and seafood products located in Montebello, California. CFF services the retail grocery industry. The Jack Daniel's brand name and trademark are used under license from Jack Daniel's Properties, Inc., with exclusive use for beef, pork and chicken in the retail sector. For more information on our exciting family of meat products, merchandising materials and menu ideas, contact Completely Fresh Foods at 323.722.9136 or visit our website at www.completelyfreshfoods.com

About Jack Daniel's

Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails. Jack Daniel's encourages its friends to drink responsibly.

    For information contact:
    Tony Cimolino
    Completely Fresh Foods
    323-723-9136 tonyc@completelyfreshfoods.com

Today, Guillaume Cuvelier, Executive Chairman of Synergy Beverages, is pleased to announce that Chris Lighty, CEO of Violator Management and Brand Asset Group, has joined the Board of Advisors for PURISTA Super-Premium All-Natural Cocktail Mix. Lighty will lend his expertise in the execution of the company's pop culture and strategic marketing plans for PURISTA's four mixers - Mojito, Mojito Blackberry, Margarita and Caipirinha.

Named "one of the industry's most influential talent managers" by Forbes Magazine, Lighty has built an exclusive roster of artists into individual branding empires, each worth more than $200 million, by creating strategic partnerships with beverage brands, video games, fragrance and clothing lines. Violator Management represents such high-profile artists as 50 Cent, P Diddy, Soulja Boy, LL Cool J, Missy Elliot and Mariah Carey. One of Lighty's most notable strategic matchups includes the partnership between 50 Cent and Vitamin Water to create the new flavor "Formula 50." Vitamin Water subsequently experienced an explosive growth which led to its acquisition by Coca Cola in 2007 for $4.1 billion.

PURISTA is a new collection of distinctive non-alcoholic super-premium cocktail mixers made exclusively from natural ingredients - the only mixers on the market made with no preservatives, no additives and no concentrates. Founder and Master Mixologist Michael Hensel put his 20-plus years' experience into creating PURISTA's proprietary microfiltered, cold fill recipes to ensure the natural integrity of the ingredients without compromise. Originally produced for professional bartenders that wanted quality, speed and consistency, PURISTA is now available to the consumer to make sophisticated cocktailing at home easy and delicious. PURISTA is the first truly super-premium offering in the $500 million retail U.S. market for cocktail mixers.

"Sophisticated cocktailing continues to grow in popularity, even in the current down economy," says Lighty. "As the first super premium cocktail mixer on the market, PURISTA is a great solution for professional bartenders as well as for consumers at home and I am excited to lend my expertise and see the brand grow. The world isn't pure, but your cocktails can be."

Cuvelier shares, "We are thrilled to have Lighty's foresight, experience and expertise in connecting premium brands to consumers, his pop culture prowess and reputation are second to none. Timing is everything and right now is perfect for setting the stage for sophisticated cocktailing over the next 10 years."

PURISTA is served in top venues including Nobu Malibu, rooftop at The Standard Hotel Los Angeles, Tryst at Wynn Hotel Las Vegas, Hard Rock Hotel Las Vegas, Mynt Lounge Miami and Surfcomber Hotel Miami. PURISTA can also be found for $9.99 a bottle at upscale liquor stores, supermarkets and gourmet stores across the country. Go online to www.PURISTAcocktails.com to find a store near you or buy online and receive free shipping.

Have you often wondered what goes on in the NASCAR garages during the downtime over the course of a race weekend? Were you ever curious to know what Kurt Busch and his team do between returning home from a race and packing up for the next one?

Well, prepare to have those questions answered. Beginning tonight - in advance of Sunday's Loudon race, the first in the 10-week NASCAR Sprint Series Chase for the Cup playoff - the Miller Lite Blue Deuce will be using Twitter to provide fans with exclusive information about preparing for and running in the Chase. Legal-drinking-age fans can follow "BlueDeuce2Win" on Twitter; or, for more information, visit the Miller Lite "Taste Nation" page on Facebook, PenskeRacing.com or Twitter.com/PenskeRacing.

Members of the team's "inner circle," including Miller Lite pit crew members, will be sending Tweets at various times during the week and from the garages and trackside during race weekends. Content will include race-related Tweets about things such as adjustments made to the car and the mindset and strategy of the race team, as well as non-race Tweets such as insight on appearances and what was on the team's lunch menu.

"Very few race fans get the opportunity to hang out at our Penske headquarters or in the garage and pit area during a race," said Jonathan Gibson, vice president of marketing and communications at Penske Racing. "By sending Tweets throughout the week and during race weekend, we intend to give race fans exclusive access to our team and how we prepare a race car for a day on the track. It'll be the Chase as fans have never experienced it before."

"How cool is it going to be for fans to read that Pat Tryson really likes the way the race is setting up, or that our tire specialist has concerns about the wear and tear he is seeing on a set of tires," said Jackie Woodward, vice president of marketing services at MillerCoors. "It'll be an unprecedented look at the Miller Lite Racing team during the pressure cooker that is the Chase, and we think fans will love it."

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Today, Guillaume Cuvelier, Executive Chairman of Synergy Beverages, is pleased to announce that Chris Lighty, CEO of Violator Management and Brand Asset Group, has joined the Board of Advisors for PURISTA Super-Premium All-Natural Cocktail Mix. Lighty will lend his expertise in the execution of the company's pop culture and strategic marketing plans for PURISTA's four mixers - Mojito, Mojito Blackberry, Margarita and Caipirinha.

Named "one of the industry's most influential talent managers" by Forbes Magazine, Lighty has built an exclusive roster of artists into individual branding empires, each worth more than $200 million, by creating strategic partnerships with beverage brands, video games, fragrance and clothing lines. Violator Management represents such high-profile artists as 50 Cent, P Diddy, Soulja Boy, LL Cool J, Missy Elliot and Mariah Carey. One of Lighty's most notable strategic matchups includes the partnership between 50 Cent and Vitamin Water to create the new flavor "Formula 50." Vitamin Water subsequently experienced an explosive growth which led to its acquisition by Coca Cola in 2007 for $4.1 billion.

PURISTA is a new collection of distinctive non-alcoholic super-premium cocktail mixers made exclusively from natural ingredients - the only mixers on the market made with no preservatives, no additives and no concentrates. Founder and Master Mixologist Michael Hensel put his 20-plus years' experience into creating PURISTA's proprietary microfiltered, cold fill recipes to ensure the natural integrity of the ingredients without compromise. Originally produced for professional bartenders that wanted quality, speed and consistency, PURISTA is now available to the consumer to make sophisticated cocktailing at home easy and delicious. PURISTA is the first truly super-premium offering in the $500 million retail U.S. market for cocktail mixers.

"Sophisticated cocktailing continues to grow in popularity, even in the current down economy," says Lighty. "As the first super premium cocktail mixer on the market, PURISTA is a great solution for professional bartenders as well as for consumers at home and I am excited to lend my expertise and see the brand grow. The world isn't pure, but your cocktails can be."

Cuvelier shares, "We are thrilled to have Lighty's foresight, experience and expertise in connecting premium brands to consumers, his pop culture prowess and reputation are second to none. Timing is everything and right now is perfect for setting the stage for sophisticated cocktailing over the next 10 years."

PURISTA is served in top venues including Nobu Malibu, rooftop at The Standard Hotel Los Angeles, Tryst at Wynn Hotel Las Vegas, Hard Rock Hotel Las Vegas, Mynt Lounge Miami and Surfcomber Hotel Miami. PURISTA can also be found for $9.99 a bottle at upscale liquor stores, supermarkets and gourmet stores across the country. Go online to www.PURISTAcocktails.com to find a store near you or buy online and receive free shipping.

Two serious cocktail historians, collectors and drinkers, tired of paying $12 or more for a classic cocktail that their parents and grandparents paid $1 for back in the day, just launched their new website and blog, Mr-Booze.com, which celebrates the many benefits of the in-home bar.

Mr-Booze.com, a site designed for adults who are passionate about the way things used to be, features a plethora of classic cocktail recipes, history, music, retro and original barware, anecdotes and useful information, all of which are presented in a format designed for those weary of the too hip, retro cocktail scene.

Mr-Booze.com saves people money by offering information so they can make their own drinks in their own home bars and brings back the feel, flavors, and romance of classic cocktails without spending money on trendy bars, cabs, babysitters and bar food.

"You can make classic cocktails in your own home with little effort and a lot less money than a Saturday night out," said Mr-Booze.com Co-Founder Jerry LeNoir. "Dust off that long table with the plant on it and convert it to a bar."

The site has been designed for the novice in mind as it features more than 50 CD recommendations to set the mood featuring forgotten gems recorded back in a time when wet-glass rings on album covers were common place.

And, the ever-expanding recipe base promises an ever-growing list of pre-1970 cocktails with step-by-step directions on mixing with accompanying anecdotes to provide the weekend bartender with witty repartee' for the bleary-eyed soccer mom across the sectional sofa.

Mr-Booze.com is a regularly updated, tongue-in-cheek website appealing to the stay-at-home-bartender that reminds and teaches its users that the old ways were often the best ways. It features a plethora of classic cocktail recipes, history, music, retro and original barware, anecdotes and useful information. Tired of the hassles associated with stepping out for drinks, two suburban dads decided to take back their love of well-mixed, alcoholic drinks, bars, barware, music and the fun associated with the combination of all of the above, and bring back the glory days of the in-home bar.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jerry LeNoir

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=90870

With just seventeen days to go until the Arthur's Day celebrations begin in Dublin on the 24th September, GUINNESS is today revealing the latest impressive line-up of artists, A-list presenters and international broadcast partners taking part, as the countdown begins to the global festivities.

Around the world amazing talent will perform at Arthur's Day events including Sean Paul as headlining act at the live show in Lagos, Nigeria and The Black Eyed Peas performing at celebrations in Kuala Lumpur, Malaysia. These remarkable global events will see over 60 artists performing more than 60 hours of live music in just one day in events in cities around the world.

Joining previously announced artists Sir Tom Jones, Estelle, Razorlight, Sugababes and Kasabian at the Dublin Arthur's Day celebrations are Roots Manuva, Paolo Nutini, The Magic Numbers, OK Go and White Belt Yellow Tag, along with some of the best live acts in Ireland today including The High Kings, Jerry Fish and the Mudbug Club, General Fiasco, Spring Break, David Kitt, and Oppenheimer.

Hosting the event in Dublin will be Cat Deeley and Ronan Keating who will take to the stage in the St. James's Gate Brewery, and will be joined by Colin Murray, Michelle De Swarte and Michelle Doherty who will be presenting live from the four studio venues. The Arthur's Day celebrations will be beamed across the globe from Ireland, UK, US and Africa via broadcast partners SKY, ITV2 and DirecTV.

The Arthur's Day celebrations, to mark 250 years since Arthur Guinness signed the 9,000 year lease on the St James's Gate Brewery in Dublin, will begin in the Irish capital at 17:59 local time with a toast to Arthur and carry on around the world in Lagos, Kuala Lumpur and New York.

In Dublin, 33 events will take place simultaneously, including a major performance at the St James's Gate Brewery and four studio venues as well 28 intimate gigs at pubs around Dublin hosting local acts and surprise guest artists from the A-list line-up. The full line-up for Dublin studio venues and local acts for pub venues has also been announced today.*

New artists announced today are: Born Blonde, Concerto for Constantine, David Kitt, Fiona Melady, Fionn Regan, General Fiasco, Jerry Fish and the Mudbug Club, Leopold, Lumiere, OK Go, Oppenheimer, Paolo Nutini, Roots Manuva, Sean Paul, Sharon Shannon, Spring Break, The Coronas, The High Kings, The Infomatics, The Magic Numbers and White Belt Yellow Tag.

As part of the Arthur's Day celebrations The Guinness & Co. has pledged to donate 6 million euros to the Arthur Guinness Fund which will be active from September 2009. Arthur Guinness and his family were responsible for some of the most well known acts of philanthropy in Ireland and to honour and continue this legacy we are establishing this fund with the goal of enabling and empowering individuals with skills and opportunities to deliver a measured benefit to their communities.

For more information on the GUINNESS 250 celebrations please visit www.guinness.com or contact guinnessglobal@taylorpr.com'>guinnessglobal@taylorpr.com or Elizabeth Balduino at Taylor, 212-714-5726 or ebalduino@taylorpr.com.

*Full studio line-up and pub support line-up revealed below.

For press enquiries please contact guinnessglobal@taylorpr.com'>guinnessglobal@taylorpr.com.

The Arthur Guinness Fund is an internal fund created by Guinness & Co. which will be used by Guinness & Co. to create opportunities for communities in several countries around the World including providing skills for life and supporting social entrepreneurs. The Fund is not a separate charity but its monies are held separately by Guinness & Co. and will be independently audited. For more information on the Fund visit www.guinness.com or contact Beth Davies at beth.davies.ryan@diageo.com'>beth.davies.ryan@diageo.com.

The GUINNESS word and associated logos are trademarks.

Talent Announced (to date)

    - Black Swan Effect                    - Noise Control
    - Born Blonde                          - OK Go
    - Calvin Harris                        - Oppenheimer
    - Cherbourg                            - Paolo Nutini
    - Concerto for Constantine             - Razorlight
    - D'Banj (performing in Lagos)         - Republic of Loose
    - David Gray                           - Reverend and The Makers
    - David Kitt                           - Richard Hawley
    - Dirty Epics                          - Roots Manuva
    - DJ David Holmes                      - Sean Paul (performing in Lagos)
    - Eoghan Colgan                        - Sharon Shannon
    - Estelle                              - Soul II Soul
    - Fionn Regan                          - Spring Break
    - Fiona Melady                         - Sugababes
    - General Fiasco                       - The Black Eyed Peas (Performing
    - Golden Silvers                          in Kuala Lumpur)
    - Hoarsebox                            - The Blizzards
    - Imelda May                           - The Chakras
    - Jamie Cullum                         - The Chapters
    - Jay Jay Pistolet                     - The Coronas
    - Jerry Fish and the Mudbug Club       - The Enemy
    - Johnny Flynn                         - The High Kings
    - Kasabian                             - The Hot Rats
    - Lisa Hannigan                        - The Infomatics
    - Leopold                              - The Kooks
    - Lumiere                              - The Magic Numbers
    - Mick Flannery                        - The Undertones
    - Mongrel                              - The Wombats
    - Nat Jenkins                          - Tom Jones
    - Noah and The Whale                   - White Bell Yellow Tag

Venues hosting live music events in Dublin on Arthur's Day (24th September)

STUDIOS - ARTIST LINE-UPS

    The Academy      Fionn Regan, Imelda    Tripod       Calvin Harris, Jamie
    57 Middle Abbey  May, Paolo Nutini,    Old Harcourt  Cullum, Mongrel,
    Street Dublin 1  Richard Hawley, The    Station,     Soul II Soul
                     Kooks                  Harcourt     Republic of Loose,
                                            Street       Roots Manuva
                                            Dublin 2

    Vicar Street     Black Swan Effect,      Whelan's    David Gray, The Hot
    Thomas Street    OK Go, Razorlight,     25 Wexford   Rats, Lisa Hannigan,
    Dublin 2         Reverend and The        Street      Noah and the Whale,
                     Makers, Sugababes,      Dublin 2    The Enemy, The
                     The Blizzards, The                  Undertones, The
                     Magic Numbers                       Wombats

28 PUBS

Note that each Pub venue will also feature 1 or 2 headline acts as surprise guests. This will not be announced in advance of each performance.

    Bruxelles          Jay Jay Pistolet     The Odeon         Dirty Epics
    7-8 Harry Street   Jerry Fish and the   57 Harcourt       General Fiasco
    Dublin 2           Mudbug Club          Street
                                            Dublin 2

    Hogans             Born Blonde,         Oliver St John    Born Blonde
    35 South Great     Oppenheimer          Gogarty           David Kitt
    Georges Street                          58 Fleet
    Dublin 2                                Street
                                            Dublin 2

    Sin E              Cherbourg            The Temple Bar    Johnny Flynn
    14-15 Ormand Quay  Johnny Flynn         47-48 Temple Bar  Lumiere
    Dublin 2                                Dublin 2

    South William      David Kitt           Flannery's        Cherbourg
    52 South William   The Infomatics       6 Lower Camden    Concerto for
    Street                                  Street            Constantine
    Dublin 2                                Dublin 2

    Brogans            Jerry Fish and       57 Harcourt       Concerto for
    Dame Street        the Dakota Mudbug    Street/9 South    Constantine
    Dublin 2           Club, Noise Control  William Street    Dirty Epics
                                            Dublin 2

    Cafe en Seine      Leopold              O'Donoghue's      Sharon Shannon
    39 Dawson Street   White Belt Yellow    15 Merrion Row    The High Kings
    Dublin 2           Tag                  Dublin 2

    Pygmalion          Hoarsebox            Market Bar        Golden Silvers
    Powerscourt Town   The Chapters         14 Fade Street    Mick Flannery
    Centre                                  Dublin 2
    South William
    Street, Dublin 2

    Spy                Oppenheimer          The Foggy Dew     Noise Control
    Powerscourt House  The Infomatics       1 Fownes Street   The Chakras
    South William                           Dublin 2
    Street, Dublin 2

    Dicey Reilly's     The Chakras          Eamonn Doran's    White Belt
    Harcourt Street                         3A Crown Alley    Yellow Tag
    Dublin 2                                Temple Bar,
                                            Dublin 2

    The Baggot Inn     Leopold              The Stags Head    The Chapters
    143 Lower Baggot   Nat Jenkins          1 Dame Court      General Fiasco
    Street                                  Dublin 2
    Dublin 2

    The Auld Dubliner  Jay Jay Pistolet     Mulligan's        Fiona Melady
    Fleet Street       Lumiere              8 Poolbeg Street  Mick Flannery
    Dublin 2                                Dublin 2

    The Palace Bar     Fiona Melady         Doheny & Nesbitt  Eoghan Colgan
    21 Fleet Street    Sharon Shannon       5 Lower Baggot    Nat Jenkins
    Dublin 2                                Street
                                            Dublin 2

    The Church         Spring Break         The Bank on       Hoarsebox
    Junction of Mary                        College Green     The Coronas
    Street and Jervis                       20-22 College
    Street                                  Green
    Dublin 1                                Dublin 2

    The Village        Golden Silvers      The Brazen Head    Eoghan Colgan
    26 Wexford Street  The Coronas          20 Lower Bridge   The High Kings
    Dublin 2                                Street
                                            Dublin 2

    Contact:
    Elizabeth Balduino
    +1-212-714-5726
    ebalduino@taylorpr.com

On Thursday, August 20, 2009, the first ever Michigan Cabernet Franc Wine Challenge was held at the historic Park Club in downtown Kalamazoo. A total of 22 wines from 18 Michigan wineries and one wine from the Chinon region of the Loire Valley of France (all 2007 vintage), were evaluated by an esteemed panel of judges.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090915/CL75917)

The winner of the competition and the coveted Harding's Cup was the 2007 Artisan Series Cabernet Franc from Brys Estate Vineyard & Winery on the Old Mission Peninsula in Traverse City, where Coenraad Stassen is the winemaker. Brys also took the bronze third place medal for its 2007 Cabernet Franc. The silver medal for second place was presented to Cornel Olivier from 2 Lads Winery, also on the Old Mission Peninsula, for its 2007 Reserve Cab Franc. These two wineries were the only in the state to submit two wines each for judging.

"Winning the Harding's Cup is a big deal, not just for Brys Estate but also for Michigan," Stassen said after the competition. "For so long, Michigan has been known as a great white wine producing state. To have 22 world-class Cabernet Francs in the same room is a leap in the right direction. I think Cab Franc is the next hot red varietal and I am pleased to know that Michigan has realized this and is ready to take it to the next level."

The Michigan Cab Franc Wine Challenge was the brainchild of Terry Stingley of Harding's Friendly Markets in Kalamazoo. In recent months, Terry has made it his personal mission to travel throughout the state in search of the best Cab Franc wines in an effort to identify Michigan's "identity wine."

"As a retailer, Harding's commitment to the Michigan wine and its makers is unprecedented," boasts Stingley. "Harding's has a very large selection of Michigan wine. As a result, we have fostered a mutually supportive relationship that we hope will collectively bring much-needed, and well deserved, attention to premium Michigan wines - such as the Cab Francs that were judged last week."

In addition to drawing support from the wine industry as a whole, Stingley was able to tap into the vast knowledge and experience of some of the most noted wine experts in the Midwest who proudly served as the judging panel for the widely successful competition, including:

• Patrick Fegan, Director, Chicago Wine School
• Jean-Jacques Fertal, Director, Eagle Eye Imports
• Claudia Tyagi, Master Sommelier
• Michael Cregar, Sommelier, Owner of Wines of Distinction
• Dean Rondy, Sommelier, Owner of Oxford Wine and Beverage
• William Harrison, III, Chairman of the Research and Education Committee of the Michigan Grape and Wine Industry Council
  

"It was a great opportunity to taste an exceptional array of well-made wines from a stunning Michigan vintage," said Master Sommelier Claudia Tyagi, who was one of the six judges for the competition. "I'm so excited to realize that we are on the ground floor of something huge for Michigan's future. It was not inappropriate to compare these wines to a classic French Chinon, but our beauties left the Chinon in the dust."

William Harrison, Chairman of the Research and Education Committee of the Michigan Grape and Wine Industry Council, echoed Tyagi's comments. "The 2007 Cabernet Franc produced by a number of Michigan wineries is of world-class quality," he said. "The one French wine made from Cabernet Franc from the Loire Valley, Chinon region was consistent and similar to most to the Michigan wines, but ranked in my bottom third. I felt that half of the [Michigan] wines were of excellent quality that could be comparable to any similar red wines, anywhere in the world."

Harrison also noted that the wines from Northern Michigan were generally richer, darker colored and more complex than those from southwest wineries.

"Five wineries that did not make it out of the first round also caught my attention, and I think deserve commendation," Harrison added. "Lawton Ridge and Hickory Creek [southwest] were somewhat lighter versions but were well-balanced, fruit forward and very easy drinking. Raftshol was richer, lively and delicious; Shady Lane and Cascade Winery also produced a worthy wine in this group."

Wines from the top eight that did not win a medal, but were quite worthy were Black Star Farms, 2 Lads [second entry] and Bower's Harbor.

The token French judge - Jean-Jacques Fertal, Director of Eagle Eye Imports - also touted the quality of wines judged throughout the evening. "Brys Estate, 2 Lads as well as Black Star Farms and Bowers Harbor Vineyard showed serious commitment to Cabernet France during this blind tasting," he said. "Others could join this Michigan Cabernet Franc vision and gain consistency in quality by consistently aiming for the best and compare themselves to other wines as done during this great event."

Sommelier Michael Cregar, owner of Wines of Distinction, admitted at the onset that he is new to the Michigan wine industry. "The quality of the wines that were submitted was surprising. The only producer I am familiar with is Adam Satchwell, the winemaker at Shady Lane Cellars in Suttons Bay," Cregar said. "I was really impressed with the quality of all the Cabernet Francs that were judged. Out of the 22 wines, 19 were serious contenders in the competition. I applaud all the wineries who were involved, because they are making world-class wines - right here in Michigan!"

The Michigan Cab Franc Wine Challenge is the latest in Harding's long-standing history of supporting the state's thriving award-winning region.

"I share Terry's commitment to the Cabernet Franc grape here in Michigan," Creger added. "This will be our 'big red,' but Brys, 2 Lads, Black Star Farms, Shady Lane Cellars and several others are already proving it is!"

READ MORE ABOUT THE MICHIGAN CAB FRANC WINE CHALLENGE ONLINE:

http://www.michwine.com/index.php?option=com_myblog&show=Terry-Stingley-says-hes-found-Michigans-identity-wine-.html&Itemid=179

http://www.buymichigannow.com/news.php?action=news_full&id=107

Wines of Chile will be delighting the taste buds of Washingtonians with the country's best bottles. To mark Chile's Independence Day on September 18, several of Washington D.C.'s highly acclaimed restaurants and best retail stores are participating in the fourth annual Salud! Chilean Wine Fest to offer consumers the opportunity to experience a variety of Chile's premium wines. From Chile's unique grape variety, Carmenere and signature red grape, Cabernet Sauvignon, to the country's flagship white grape, Sauvignon Blanc, Salud! will allow consumers to familiarize themselves with Chile's most celebrated wines and diverse terroirs. The festival runs through September 30.

Wine aficionados and amateurs alike are invited to visit any of the 14 participating restaurants, whose sommeliers will be featuring a selection of special Chilean wines by the glass during the festival. In addition, five wine retailers will be offering free in-store Chilean wine tastings throughout the two weeks and will sample some of Chile's emerging varieties such as Pinot Noir and Syrah.

"The Salud! Chilean Wine Fest enables consumers to experience some of Chile's signature and emerging grape varietals while educating themselves on the country's diverse offerings. The timing of the Wine Fest couldn't be more perfect as consumers continue to seek great quality at a better value," explains Lori Tieszen, Executive Director, Wines of Chile USA.. "To satisfy their needs, consumers should be thrilled to know that Chile produces top quality wines that are comparable at $10 - $20 to many higher priced Old World selections, in addition to other delicious wines at higher price points."

Participating Washington, D.C. Restaurants Offering Chilean Wine Tastings Include:

    1789 Restaurant                           Ceiba
    Agraria Farmers & Fishers                 Dino
    Art and Soul                              Equinox
    BLT Steak                                 Founding Farmers
    BRABO by Robert Wiedmaier                 La Caraquena
    Brabo Tasting Room                        Mio
    Cafe Atlantico                            Vinifera Wine Bar & Bistro

Participating Washington, D.C. Wine Stores Offering Chilean Wine Tastings Include:

    Best Cellars Clarendon        Addy Bassin's MacArthur Beverages
    Saturday, September 26        Saturday, September 26
    2:00pm - 4:00pm               5:00pm - 7:00pm
    2855 Clarendon Blvd           4877 MacArthur Blvd
    Arlington, VA 22201-2867      Washington, DC 20007-1578

    Best Cellars Dupont           Bell Wine & Spirits
    Friday, September 25          Friday, September 18
    5:30pm - 8:00pm               5:00pm - 8:00pm
    1643 Connecticut Ave NW       1821 M Street, NW
    Washington, DC 20009-1013     Washington, DC 20036

    Schneider's of Capitol Hill
    Friday, September 25
    4:00pm - 7:00pm
    300 Massachusetts Ave NE
    Washington, DC 20002

In recent years, U.S. consumers have begun to embrace Chile's unique grape varietal, Carmenere, which is lush and ripe and offers a spicy portlike flavor of blackberry and plums. Additionally, Cabernet Sauvignon, Red Blends and Sauvignon Blanc have continued to enjoy great success. According to the most recent Gomberg-Fredrikson Report, which included statistics through May 2009, Carmenere, has increased in the U.S. by 76% and Chilean Cabernet Sauvignon has increased by +23% year to date. Sauvignon Blanc and Red Blends, have also shown marked gains, increasing by +22% and +16% respectively. Overall, Chilean imports of bottled wine have rapidly increased its presence in the U.S. market, climbing 28% in the month of May, and 19% cumulatively from January to May. Chile's increase in momentum is running counter to the trend of Old World nations whose import numbers continue to decline.

About Wines of Chile

Wines of Chile is a promotional body that represents 77 Chilean wineries with offices in Santiago, London and New York. Its members belong to Vinos de Chile. Wines of Chile was founded in July 2002 to position Chilean wine around the world through strategic marketing and promotional activities. For more information please visit www.winesofchile.org

    Media Contacts:

    Claudia Dal Lago
    212-994-7514
    Claudia.Dallago@rfbinder.com

    Lori Tieszen
    212-810-6883
    ltieszen@winesofchileusa.com

b> The Indiana Association of Beverage Retailers (IABR) is launching an expert podcast series on issues related to state alcohol policies as a legislative study committee begins its review of state regulations and laws.

The online series - "What I Know" - will be updated regularly with different voices and different points of view. "We are encouraging an honest dialogue on issues related to Indiana's longstanding and responsible alcohol regulations, which are under assault by big box stores and out-of-state corporate interests," according to John Livengood, association president.

The segments will feature package store owners, community leaders, addictions specialists and others who are interested in the responsible distribution of alcohol in the state of Indiana.

The 10-minute podcasts are in-depth conversations with Hoosier and national policy experts who can best explain the importance and financial impact of alcohol regulations. Indiana's regulations are being attacked by out-of-state interests wanting to sell alcohol 24-7 in an unregulated and largely unaccountable environment.

In addition to Livengood, the series currently features:

• Dr. Chris Thurstone, a nationally recognized addictions specialist who has treated children as young as nine years old for binge drinking.
  

• Lisa Hutcheson, the longtime executive director of the Indiana Coalition to Reduce Underage Drinking.
  

• Jerry Corliss, a package store owner who insists on mandatory carding of minors in all of his six stores in North Central Indiana (Elkhart County).
  

• Frank Ball, executive director of the Minnesota Licensed Beverage Association who is also a former sheriff, former police chief and military commander.
  

To listen to IABR's ongoing "What I Know" series, visit: http://www.indianabeverageretailers.org. More podcasts will be added as they become available.

About the Indiana Association of Beverage Retailers (IABR)

The Indiana Association of Beverage Retailers is a statewide membership group for package store owners licensed and regulated by the state of Indiana. Founded in 1936, the 73-year-old association's mission is to protect, promote and improve the package store industry in Indiana. The association represents Hoosier businesses with 8,000 employees.

Diageo honored the country's leading spirits, wine and beer distributors today with the announcement of the Sixth Annual Golden Bar Award winners at www.DiageoGoldenBars.com.

"We are proud to honor the best of the best across beer, wine and spirits, and our desire to pay tribute to them remains stronger than ever. Congratulations to all of our 2009 nominees and winners for their remarkable achievements," said Ivan Menezes, President and CEO, Diageo North America.

Diageo hosts the Golden Bar Awards every year, the beverage alcohol industry's equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities. This year, given the economic climate, Diageo elected to alter the format from a gala event, and is instead honoring nominees and winners online at www.DiageoGoldenBars.com.

Larry Schwartz, President, Diageo USA, said, "The year's challenges in the economy and the industry have made us more keenly aware and appreciative of the outstanding work of our distributors than ever. No matter the format in which we recognize the excellence of our distributors, and no matter the location, one thing has not changed: the Golden Bar Award winners are the best in the industry at what they do and deserve to be acknowledged and celebrated."

The Golden Bar Awards recognize distributors and brokers from across Diageo's brands including Smirnoff, Captain Morgan, Guinness and Beaulieu Vineyard. Awards are also given for outstanding Innovation Launches, Control States excellence, and Distributor of the Year. This year Diageo has introduced a new award -- the Platinum Bar -- that recognizes the best distributor in promoting responsible drinking.

In total, 32 statuettes made of 24 carat gold will be delivered to the winners. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar(R), presented at the Academy of Motion Picture Arts and Sciences.

A complete list of nominees and winners can be viewed at www.DiageoGoldenBars.com. Below are the categories and winners for the 2009 Golden Bar Awards:

    DISTRIBUTOR OF THE YEAR
    -- Distributor of the Year - Spirits        Reliable Churchill of Maryland
    -- Distributor of the Year - Wine           Washington Wholesale -
                                                 District of Columbia
    -- Distributor of the Year - Beer           Wright Wisner Companies

    SPIRITS EXCELLENCE AWARDS
    -- Spirits Excellence Award - Smirnoff      Reliable Churchill of Maryland
    -- Spirits Excellence Award - Baileys       United Distributors of
                                                 Delaware
    -- Spirits Excellence Award -               Coastal Wine & Spirits of
       Johnnie Walker                            Florida
    -- Spirits Excellence Award - Jose Cuervo   Capitol - Husting Company of
                                                 Wisconsin
    -- Spirits Excellence Award -               Diageo Moet Hennessy,
       Captain Morgan                            Pennsylvania Sales Team
    -- Spirits Excellence Award - Crown Royal   Glazer's of Iowa
    -- Spirits Excellence Award - Tanqueray     Southern Wine & Spirits of
                                                 New England, New Hampshire
    -- Spirits Excellence Award -               Washington Wholesale -
       Reserve Brands                            District of Columbia
    -- Control State Excellence Award -         Southern Wine & Spirits of
       Spirits                                   Virginia
    -- Venture Market Award - Spirits           Johnson Bros, ND, Northwest
                                                 Division
    -- President's Award - Share Growth         Glazer's of Ohio

    WINE EXCELLENCE AWARDS
    -- Wine Excellence Award -                  Capitol - Husting Company of
       Beaulieu Vineyard                         Wisconsin
    -- Wine Excellence Award -                  Coastal Wine & Spirits of
       Sterling Vineyards                        Florida
    -- Wine Excellence Award -                  Reliable Churchill of Maryland
       Chalone Vineyards
    -- Wine Excellence Award - Edna Valley      Coastal Wine and Spirits of
                                                 Florida Vineyards
    -- Wine Excellence Award -                  Glazer's of Ohio
       Acacia Vineyards
    -- Wine Excellence Award -                  Washington Wholesale -
       Rosenblum Cellars                         District of Columbia

    BEER EXCELLENCE AWARDS
    -- Beer Excellence Award - Guinness         Peerless Beverage
    -- Beer Excellence Award - Smithwick's      Alliance Beverage - Phoenix
    -- Beer Excellence Award - Red Stripe       Summit Distributing - Colorado
    -- Beer Excellence Award -                  Houston Distributing Company
       Progressive Adult Beverages
    -- Venture Market Award - Beer              John G. Ryan, Inc.

    GOLDEN BAR CONSISTENCY AWARDS
    -- Golden Bar Consistency Award - Spirits   Empire Merchants North,
                                                 New York
    -- Golden Bar Consistency Award - Beer      J&L Ventures

    INNOVATION LAUNCH AWARDS
    -- Innovation Launch Awards - Spirits       United Liquors LLC, A Division
                                                 of Martignetti Cos. -
                                                 Massachusetts
    -- Innovation Launch Award - Wine           Capitol - Husting Company of
                                                 Wisconsin

    NATIONAL ACCOUNTS EXECUTION EXCELLENCE AWARD
    -- National Accounts Execution              Pacific Wine & Spirits of
        Excellence Award                         California

    ADVANCING RESPONSIBLE DRINKING AWARDS
    -- Advancing Responsible Drinking - Beer    Kramer Beverage
    -- Advancing Responsible Drinking -         The Charmer Sunbelt Group -
       Spirits & Wine                            USA

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Diageo, the world's leading spirits, wine and beer company and industry leader in promoting responsible drinking, brought a life-saving lesson about the dangers of drunk driving and underage drinking to students at Mount Saint Joseph High School today. Brandon Silveria and his father Tony spoke to students about the importance of "making the right choice" about alcohol, and that if students are under the age of 21, the only responsible decision is not to drink. Brandon is a young man who was involved in an alcohol-related crash at age 17 just before his high school prom.

"Diageo employees want to make sure that our products stay out of the hands of youth under twenty-one and we know that educating them about the dangers of underage drinking can help," said Guy Smith, Executive Vice President of Diageo North America. "By exposing teens to people like Brandon and the powerful message he has to tell, our aim is to raise awareness about this serious problem and assist our youth to make the right choice about alcohol."

Brandon and his father, Tony, will also be presenting their message to employees and their families at Diageo's bottling and packaging facility in Relay, Maryland, later today.

During the presentation, Brandon told students his wrenching story of how, as a high school student, he had everything a teenager could want - a job, a girlfriend and plans for the future - until he had a few drinks at a party and chose to drive home. After falling asleep at the wheel, crossing the centerline and crashing into a tree, he was left in a coma for three months and spent several years in rehabilitation. Brandon was so badly injured that basic motor functions such as walking, talking and swallowing had to be re-learned. He has permanent brain injury and suffers from dangerous seizures. Brandon's presentations continue to receive standing ovations from students across the country.

"What you become depends on the choices that you make," said Brandon. "When I was 17, I had a job and a girlfriend. Because of my crash, I lost both of them. My hope is that by sharing my experiences with other young people, I can prevent others from being hurt or killed."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

DFV Wines, America's Fastest Growing Winery* is pleased to announce several key changes to its National and International sales teams effective September 1, 2009. DFV Wines is a family-owned company now led by the third generation of the Indelicato family. Changes in the DFV Wines' sales force are fueled by the company's phenomenal sales growth of Gnarly Head, 337, Bota Box, Twisted, Irony, Loredona and new wine brand, Brazin.

"When I started at the winery I was eleven years old and we only had four sales people," says Chris Indelicato, President and CEO of DFV Wines. "Sometimes I can hardly believe that we now have 53 people focusing on U.S. and International sales - my grandfather Gaspare would be very proud of our growth."

At the helm of DFV Wines' National sales team is industry veteran, Mike Jackson, who has been promoted to Senior Vice President, National Sales. John Tarver, formerly Vice President, Western U.S. has been promoted to the role of National Sales Manager. Bill Matthes joins DFV this week from Constellation Wines. Matthes' position is Division Manager, Southeast. Both John and Bill report directly to Mike Jackson.

Other promotions include:

Patti McDermott - promoted to National Off-Premise Accounts Sales Manager. McDermott has been with DFV Wines for nearly three years and prior to her promotion, McDermott was the Regional Off Premise Chain Manager, Southwest

Matthew Gulatto - promoted to Regional Off Premise Chain Manager, Southwest. For the past two years, Gulatto held the position of Area Sales Manager for Arizona, Utah and New Mexico.

Brad Staskowski - promoted to Area Sales Manager, Florida. Staskowski joined DFV Wines in 2007 as the Account Specialist for South Florida.

Elizabeth Rice - promoted to Regional Manager, Europe. Prior to her European assignment, Rice was responsible for the Americas before assuming the role of Area Manager, Europe. Rice is based in Dublin, Ireland and reports to Vice President International Sales, David DeBoer.

Mark Fogleman - promoted to Regional Manager, Americas. Formerly Fogleman held the position of Area Manager, Americas. Fogleman is based in Toronto, Canada and reports to Vice President International Sales, David DeBoer.

DFV Wines has plans for additional sales positions which will be filled within the next six to twelve months.

ABOUT DFV WINES

DFV Wines is a family-owned winery with 85 years of experience in California winemaking and winegrowing. Three generations of the Indelicato family have overseen vineyard operations and winemaking at their California properties and today the company is led by CEO and President, Chris Indelicato. DFV Wines is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. The DFV Wines' brand portfolio includes Gnarly Head, 337, Irony, Bota Box, Loredona, Twisted, Brazin, Delicato and King Fish. In addition, DFV Wines is the exclusive U.S. importer of Chateau Maris, organic and biodynamic wines from the Minervois La Liviniere region of Southern France and Bodegas Baigorri of Rioja, Spain.

*Amongst top 20 wine suppliers, Nielsen - Total U.S. Food, 52 weeks ending 7/25/09

Wines of Chile will be delighting the taste buds of New Yorkers with the country's best bottles. To mark Chile's Independence Day on September 18, many of New York's highly acclaimed restaurants and best retail stores are participating in the fourth annual Salud! Chilean Wine Fest to offer consumers the opportunity to experience a variety of Chile's premium wines. From Chile's unique grape variety, Carmenere and signature red grape, Cabernet Sauvignon, to the country's flagship white grape, Sauvignon Blanc, Salud! will allow consumers to familiarize themselves with Chile's most celebrated wines and diverse terroirs. The festival runs through September 30.

Wine aficionados and amateurs alike are invited to visit any of the 34 participating restaurants, whose sommeliers will be featuring a selection of special Chilean wines by the glass during the festival. In addition, 12 wine retailers will be offering free in-store Chilean wine tastings throughout the two weeks and will sample some of Chile's emerging varieties such as Pinot Noir and Syrah.

"The Salud! Chilean Wine Fest enables consumers to experience some of Chile's signature and emerging grape varietals while educating themselves on the country's diverse offerings. The timing of the Wine Fest couldn't be more perfect as consumers continue to seek great quality at a better value," explains Lori Tieszen, Executive Director, Wines of Chile USA. "To satisfy their needs, consumers should be thrilled to know that Chile produces top quality wines that are comparable at $10 - $20 to many higher priced Old World selections, in addition to other delicious wines at higher price points."

Participating New York Restaurants Offering Chilean Wine Tastings Include:

    Artisansal Fromagerie, Bistro & Wine Bar
    Asia de Cuba
    Bar Artisanal
    BLT Prime
    BLT Steak
    Blue Fin
    Brasserie 8 1/2
    Churrascaria Plataforma
    Churrascaria Tribeca
    City Crab & Seafood Company
    Cookshop
    Craft
    Ditch Plains
    Dylan Prime
    Eighty One
    La Esquina
    Landmarc at the Time Warner Center
    Landmarc, Tribeca
    L'Ecole, The Restaurant of The French Culinary Institute
    Maya NY
    Michael Jordan's The Steak House N.Y.C.
    Nick & Stef's Steakhouse
    Palo Santo (Brooklyn)
    Pampano
    Paris Commune
    Pomaire Inc.
    Primehouse New York
    Telepan Restaurant
    Toloache
    Victor's Cafe
    Wolfgang's Steakhouse, Park Avenue
    Wolfgang's Steakhouse, Tribeca
    Yerba Buena
    Yerba Buena (Perry Street)

Participating New York Wine Stores Offering Chilean Wine Tastings Include:

    67 Wines & Spirits
    Saturday, September 26
    4:00 PM - 7:00 PM
    179 Columbus Avenue
    New York, NY 10023

    Astor Wines & Spirits
    Wednesday, September 23
    6:00 PM - 8:00 PM
    399 Lafayette Street
    New York, NY 10003

    Maslow 6
    Wednesday, September 23
    6:00 - 8:00 PM
    211B West Broadway
    NY, NY 10013

    Bottlerocket
    Friday, September 25
    5:00 PM - 8:00 PM
    5 West 19th Street
    New York, NY 10011

    Discover Wines
    Saturday, September 26
    6:00 - 9:00 pm
    10 Avenue A
    New York, NY 10009

    Red, White, and Bubbly
    Thursday, September 10
    5:00 PM - 8:00 PM
    211-213 Fifth Avenue
    Brooklyn, NY 11215

    September Wines & Spirits
    Thursday, September 10
    6:00 PM - 9:00 PM
    100 Stanton Street
    New York, NY 10002

    Union Square Wines & Spirits
    Wednesday, September 16
    6:00 PM - 8:00 PM
    140 Fourth Avenue
    New York, NY 10003

    Zachys Wine
    Saturday, September 19
    12:00 PM - 4:00 PM
    16 East Parkway
    Scarsdale, NY 10583

    Best Cellars (Upper East Side)
    Friday, September 18
    5:00pm - 8:00pm
    1291 Lexington Ave
    New York, NY 10028-2108

    Best Cellars (Upper West Side)
    Thursday, September 24
    6:00pm - 8:00pm
    2246 Broadway
    New York, NY 10024-5805

    Alphabet City Wine Co.
    Friday, September 18
    6:00pm - 9:00pm
    100 Ave. C
    New York, NY 10009

In recent years, U.S. consumers have begun to embrace Chile's unique grape varietal, Carmenere, which is lush and ripe and offers a spicy port-like flavor of blackberry and plums. Additionally, Cabernet Sauvignon, Red Blends and Sauvignon Blanc have continued to enjoy great success. According to the most recent Gomberg-Fredrikson Report, which included statistics through May 2009, Carmenere, has increased in the U.S. by 76% and Chilean Cabernet Sauvignon has increased by +23% year to date. Sauvignon Blanc and Red Blends, have also shown marked gains, increasing by +22% and +16% respectively. Overall, Chilean imports of bottled wine have rapidly increased its presence in the U.S. market, climbing 28% in the month of May, and 19% cumulatively from January to May. Chile's increase in momentum is running counter to the trend of Old World nations whose import numbers continue to decline.

About Wines of Chile

Wines of Chile is a promotional body that represents 77 Chilean wineries with offices in Santiago, London and New York. Its members belong to Vinos de Chile. Wines of Chile was founded in July 2002 to position Chilean wine around the world through strategic marketing and promotional activities. For more information please visit www.winesofchile.org

    Media Contacts:

    Claudia Dal Lago
    212-994-7514
    Claudia.Dallago@rfbinder.com

    Lori Tieszen
    212-810-6883
    ltieszen@winesofchileusa.com

Diageo, the world's leading spirits, wine and beer company and industry leader in promoting responsible drinking, brought a life-saving lesson about the dangers of drunk driving and underage drinking to students at Mount Saint Joseph High School today. Brandon Silveria and his father Tony spoke to students about the importance of "making the right choice" about alcohol, and that if students are under the age of 21, the only responsible decision is not to drink. Brandon is a young man who was involved in an alcohol-related crash at age 17 just before his high school prom.

"Diageo employees want to make sure that our products stay out of the hands of youth under twenty-one and we know that educating them about the dangers of underage drinking can help," said Guy Smith, Executive Vice President of Diageo North America. "By exposing teens to people like Brandon and the powerful message he has to tell, our aim is to raise awareness about this serious problem and assist our youth to make the right choice about alcohol."

Brandon and his father, Tony, will also be presenting their message to employees and their families at Diageo's bottling and packaging facility in Relay, Maryland, later today.

During the presentation, Brandon told students his wrenching story of how, as a high school student, he had everything a teenager could want - a job, a girlfriend and plans for the future - until he had a few drinks at a party and chose to drive home. After falling asleep at the wheel, crossing the centerline and crashing into a tree, he was left in a coma for three months and spent several years in rehabilitation. Brandon was so badly injured that basic motor functions such as walking, talking and swallowing had to be re-learned. He has permanent brain injury and suffers from dangerous seizures. Brandon's presentations continue to receive standing ovations from students across the country.

"What you become depends on the choices that you make," said Brandon. "When I was 17, I had a job and a girlfriend. Because of my crash, I lost both of them. My hope is that by sharing my experiences with other young people, I can prevent others from being hurt or killed."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Firefighters can handle the heat both on the job and in the kitchen. Now you can serve up some of the same crowd-pleasing recipes that have quelled firefighters' appetites for generations. By purchasing the new Terry Farrell Firefighters Fund California Firehouse Cookbook, you'll get dozens of firehouse favorites - while also benefiting these local heroes and their families.

Created by the Fund and Jim Beam(R) - the world's No. 1-selling Bourbon - the cookbook is available for purchase now at participating retail locations across California (EDITORS: see table below for complete list of retailers). Jim Beam will donate $9.99 from the sale of each cookbook to the Terry Farrell Firefighters Fund. Jim Beam will make a minimum donation of $25,000. To celebrate the cookbook release, firefighters will prepare recipes from the cookbook at a barbecue during BevMo!'s 100th grand opening event from 1-4 p.m. on Oct. 24 and 25 in Torrance.

"Local firefighters and their long-standing kitchen camaraderie inspired this cookbook," says Paige Guzman, category lead, Jim Beam. "While we read a lot about what they do on the job, this cookbook offers a glimpse inside firehouse life and the traditions that bind them together."

The Fund provides equipment to underfunded fire stations, as well as scholarships and medical services to families of active, retired and deceased firefighters. The organization was established in memory of Chief Terry Farrell, who perished in the terrorist attacks on the World Trade Center along with 342 of his firefighter brethren.

"Cooking is a big part of firehouse life. We whip up meals for the whole crew and pass down recipes over the years," says Mike O'Connor, co-founder of the Fund's California chapter and member of the Escondido Fire Department. "Thanks to Jim Beam, we can share our traditions and give Californians a delicious way to show their appreciation to the firefighters who help keep them safe."

Firehouse Cookbook recipes range from "Geezer Salad" and "Jim Beam and Cola Barbequed Pork Ribs" to "Spicy Firehouse Chili" and "Fast Truck Chicken," served with a side of stories about the dishes. Renowned chef Wolfgang Puck also shows his support by sharing his barbecued pork ribs with spicy-sweet rub. Sherry Yard, Puck's executive pastry chef and a member of a firefighting family, contributed several recipes including one for warm chocolate truffle cakes.

The Fund launched a California chapter in 2008, which already has raised $30,000 and donated $5,000 to California firefighters and families in need. In August, the California chapter kicked off its scholarship program, helping family members of local firefighters attend college.

The cookbook is Jim Beam's latest show of support for the Terry Farrell Firefighters Fund. Jim Beam also provides financial donations and has dedicated a specialty bottle of Bourbon to the Fund. Nationally, Jim Beam has raised $200,000 since 2005, and plans to donate an additional $100,000 this year by expanding commemorative bottle sales from the East Coast to 23 states. The iconic Bourbon brand is distributing more than 36,000 cases of Jim Beam bottles bearing the Fund's emblem - representing a six-fold increase in cases from the previous year.

For more information on the Terry Farrell Firefighters Fund, please visit www.terryfarrellfundca.org or www.jimbeam.com.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C)2009 James B. Beam Distilling Co., Clermont, KY.

      Terry Farrell Firefighters Fund California Firehouse Cookbook Retail
                                    Locations

    Store Name           Address                 City, State Zip
    ----------           -------                 ---------------
    Hi Time Wine Cellars 250 Ogle Street         Costa Mesa, CA  92627
    -------------------- ---------------         ---------------------
    Emilio's Beverage
     Warehouse           17251 Lakewood Blvd.    Bellflower, CA  90706
    -----------------    --------------------    ---------------------
    Ramirez Liquor       736 S. Soto Street      Los Angeles, CA  90023
    --------------       ------------------      ----------------------
                         1510 West Glenoaks
    Remedy Liquor         Blvd.                  Glendale, CA  91201
    -------------        ------------------      -------------------
    Wally's              2107 Westwood Blvd.     Los Angeles, CA  90025
    -------              -------------------     ----------------------
    Scolari's            2121 Spring Street      Paso Robles, CA  93446
    ---------            ------------------      ----------------------
    Scolari's            555 Five Cities Drive   Pismo Beach, CA  93449
    ---------            ---------------------   ----------------------
    Scolari's            1321 Johnson Drive      San Luis Obispo, CA  93401
    ---------            ------------------      --------------------------
    Scolari's            222 N. Milpas           Santa Barbara, CA  93103
    ---------            -------------           ------------------------
    HOWS Markets         5300 Lankershim Blvd.   N. Hollywood, CA  91601
    ------------         ---------------------   -----------------------
    HOWS Markets         4848 West 190th Street  Torrance, CA  90503
    ------------         ----------------------  -------------------
                         30745 Pacific Coast
    HOWS Markets          Highway                Malibu, CA
    ------------         -------------------     ----------
    HOWS Markets         11900 Balboa Blvd.      Granada Hills, CA
    ------------         ------------------      -----------------
                         3035 E. Huntington
    HOWS Markets          Drive                  Pasadena, CA
    ------------         ------------------      ------------
    Liquorama            901 Foothill Blvd.      Upland, CA  91786
    ---------            ------------------      -----------------
    Bottle Shop          58 West Sierra Madre    Sierra Madre, CA  91024
    -----------          --------------------    -----------------------
    Super A Markets      935 W. Duarte Road      Monrovia, CA  91016
    ---------------      ------------------      -------------------
    Super A Markets      13120 Downey Avenue     Paramount, CA  90723
    ---------------      -------------------     --------------------
    Super A Markets      6380 E. Florence Avenue Bell Gardens, CA  90201
    ---------------      ----------------------- -----------------------
    Super A Markets      2245 Yosemite Drive     Eagle Rock, CA  90041
    ---------------      -------------------     ---------------------
    Super A Markets      2925 Division Street    Los Angeles, CA  90065
    ---------------      --------------------    ----------------------
    Super A Markets      2924 Beverly Blvd.      Montebello, CA  90060
    ---------------      ------------------      ---------------------
    Super A Markets      300 W. Main Street      Alhambra, CA  91801
    ---------------      ------------------      -------------------
    Super A Markets      8116 California Street  South Gate, CA  90280
    ---------------      ----------------------  ---------------------
    Super A Markets      5250 York Avenue        Highland Park, CA  90042
    ---------------      ----------------        ------------------------
    Super A Markets      725 Ventura Street      Filmore, CA  93015
    ---------------      ------------------      ------------------
    Super A Markets      425 S. Soto Street      Los Angeles, CA  90033
    ---------------      ------------------      ----------------------
    Mr. S Liquor         13583 Whittier Blvd.    Whittier, CA  90605
    ------------         --------------------    -------------------
    Holiday Wine Cellar  302 West Mission Avenue Escondido, CA  92025
    -------------------  ----------------------- --------------------
                         1855 S. Centre City
    Major Market          Pkwy                   Escondido, CA  92025
    ------------         -------------------     --------------------
    Keil's               7403 Jackson Drive      San Diego, CA  92119
    ------               ------------------      --------------------

Anheuser-Busch is continuing its commitment to preventing underage drinking by supporting the federal government's "We Don't Serve Teens" campaign. Initiated in 2006, "We Don't Serve Teens" provides parents, neighborhoods, business community, and service organizations with tips and information to limit teen access to alcohol. This year's campaign runs throughout September.

As part of its efforts, Anheuser-Busch donates ad space in national publications, including Time and USA Today, to share the government's important public service message about the consequences of underage drinking. Anheuser-Busch also will cover the cost of 650 outdoor board placements carrying the campaign's message across the nation.

"A crucial part of preventing underage drinking is reaching out to adults and asking them to do their part by not buying alcohol for teens or providing it to them at parties. It's unsafe, illegal and irresponsible," said Carol Clark, vice president of Corporate Social Responsibility for Anheuser-Busch. "We're proud to support this important campaign that encourages parents and other adults to talk with teens and relay a clear message that underage drinking will not be tolerated."

New data released today from the Substance Abuse and Mental Health Services Administration's (SAMHSA) 2008 National Survey on Drug Use and Health reports a significant decline in adolescent past-month drinking. The annual report is a key reflection of the ongoing efforts being made by government agencies, law enforcement, community organizations and companies such as Anheuser-Busch that work to reduce underage drinking.

The SAMHSA survey shows:

• Youth past-month drinking declined significantly from 15.9 percent in 2007 to 14.6 percent in 2008; and
• Youth binge drinking declined significantly from 9.7 percent in 2007 to 8.8 percent in 2008; and
• Youth heavy drinking went from 2.3 percent in 2007 to two percent in 2008.
  

"Our country continues to make great progress in the fight against underage drinking, but there's more work to do," said Clark. "As parents, we can make a difference by talking with our teens, reminding them to make smart choices, and not providing alcohol to them, even for special occasions."

Since 1982, Anheuser-Busch and its wholesalers have invested more than $750 million in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.

Diageo honored the country's leading spirits, wine and beer distributors today with the announcement of the Sixth Annual Golden Bar Award winners at www.DiageoGoldenBars.com.

"We are proud to honor the best of the best across beer, wine and spirits, and our desire to pay tribute to them remains stronger than ever. Congratulations to all of our 2009 nominees and winners for their remarkable achievements," said Ivan Menezes, President and CEO, Diageo North America.

Diageo hosts the Golden Bar Awards every year, the beverage alcohol industry's equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities. This year, given the economic climate, Diageo elected to alter the format from a gala event, and is instead honoring nominees and winners online at www.DiageoGoldenBars.com.

Larry Schwartz, President, Diageo USA, said, "The year's challenges in the economy and the industry have made us more keenly aware and appreciative of the outstanding work of our distributors than ever. No matter the format in which we recognize the excellence of our distributors, and no matter the location, one thing has not changed: the Golden Bar Award winners are the best in the industry at what they do and deserve to be acknowledged and celebrated."

The Golden Bar Awards recognize distributors and brokers from across Diageo's brands including Smirnoff, Captain Morgan, Guinness and Beaulieu Vineyard. Awards are also given for outstanding Innovation Launches, Control States excellence, and Distributor of the Year. This year Diageo has introduced a new award -- the Platinum Bar -- that recognizes the best distributor in promoting responsible drinking.

In total, 32 statuettes made of 24 carat gold will be delivered to the winners. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar(R), presented at the Academy of Motion Picture Arts and Sciences.

A complete list of nominees and winners can be viewed at www.DiageoGoldenBars.com. Below are the categories and winners for the 2009 Golden Bar Awards:

    DISTRIBUTOR OF THE YEAR
    -- Distributor of the Year - Spirits        Reliable Churchill of Maryland
    -- Distributor of the Year - Wine           Washington Wholesale -
                                                 District of Columbia
    -- Distributor of the Year - Beer           Wright Wisner Companies

    SPIRITS EXCELLENCE AWARDS
    -- Spirits Excellence Award - Smirnoff      Reliable Churchill of Maryland
    -- Spirits Excellence Award - Baileys       United Distributors of
                                                 Delaware
    -- Spirits Excellence Award -               Coastal Wine & Spirits of
       Johnnie Walker                            Florida
    -- Spirits Excellence Award - Jose Cuervo   Capitol - Husting Company of
                                                 Wisconsin
    -- Spirits Excellence Award -               Diageo Moet Hennessy,
       Captain Morgan                            Pennsylvania Sales Team
    -- Spirits Excellence Award - Crown Royal   Glazer's of Iowa
    -- Spirits Excellence Award - Tanqueray     Southern Wine & Spirits of
                                                 New England, New Hampshire
    -- Spirits Excellence Award -               Washington Wholesale -
       Reserve Brands                            District of Columbia
    -- Control State Excellence Award -         Southern Wine & Spirits of
       Spirits                                   Virginia
    -- Venture Market Award - Spirits           Johnson Bros, ND, Northwest
                                                 Division
    -- President's Award - Share Growth         Glazer's of Ohio

    WINE EXCELLENCE AWARDS
    -- Wine Excellence Award -                  Capitol - Husting Company of
       Beaulieu Vineyard                         Wisconsin
    -- Wine Excellence Award -                  Coastal Wine & Spirits of
       Sterling Vineyards                        Florida
    -- Wine Excellence Award -                  Reliable Churchill of Maryland
       Chalone Vineyards
    -- Wine Excellence Award - Edna Valley      Coastal Wine and Spirits of
                                                 Florida Vineyards
    -- Wine Excellence Award -                  Glazer's of Ohio
       Acacia Vineyards
    -- Wine Excellence Award -                  Washington Wholesale -
       Rosenblum Cellars                         District of Columbia

    BEER EXCELLENCE AWARDS
    -- Beer Excellence Award - Guinness         Peerless Beverage
    -- Beer Excellence Award - Smithwick's      Alliance Beverage - Phoenix
    -- Beer Excellence Award - Red Stripe       Summit Distributing - Colorado
    -- Beer Excellence Award -                  Houston Distributing Company
       Progressive Adult Beverages
    -- Venture Market Award - Beer              John G. Ryan, Inc.

    GOLDEN BAR CONSISTENCY AWARDS
    -- Golden Bar Consistency Award - Spirits   Empire Merchants North,
                                                 New York
    -- Golden Bar Consistency Award - Beer      J&L Ventures

    INNOVATION LAUNCH AWARDS
    -- Innovation Launch Awards - Spirits       United Liquors LLC, A Division
                                                 of Martignetti Cos. -
                                                 Massachusetts
    -- Innovation Launch Award - Wine           Capitol - Husting Company of
                                                 Wisconsin

    NATIONAL ACCOUNTS EXECUTION EXCELLENCE AWARD
    -- National Accounts Execution              Pacific Wine & Spirits of
        Excellence Award                         California

    ADVANCING RESPONSIBLE DRINKING AWARDS
    -- Advancing Responsible Drinking - Beer    Kramer Beverage
    -- Advancing Responsible Drinking -         The Charmer Sunbelt Group -
       Spirits & Wine                            USA

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

The Great Lakes Craft Brewers & Water Conservation Conference is proud to announce that the Jacob Leinenkugel Brewing Co., Chippewa Falls and Milwaukee, WI, will be the Platinum Sponsor, with special support provided by Beer Capitol Distributing Inc., Wauwatosa, WI. The National Wildlife Federation is providing outreach support through its Great Waters Restoration program.

The conference will be held in Milwaukee, Wisconsin, October 26-27, 2009, and will focus on sharing best practices in water conservation for small brewers who are leaders in their industry. This is the first independent conference designed to bring together craft brewers, policymakers and nonprofit organizations for education and discussion about water conservation.

Dick Leinenkugel, Secretary of Commerce for the State of Wisconsin, will give the keynote address on the economic impacts of the Great Lakes Compact and projects including the Milwaukee 7 Water Council.

Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Co., will speak at the Monday evening reception at the Discovery World museum on Pier Wisconsin in downtown Milwaukee.

Marc Smith, state policy manager for the National Wildlife Federation's Great Lakes Regional Center, will outline opportunities for collaboration with conservation groups.

"We are thrilled to have the support of the Jacob Leinenkugel Brewing Co.," says Lucy Saunders, conference organizer. For generations, the Leinenkugel family has supported conservation in its brewing practices and continues to make new improvements, with progress made across water, energy and waste reductions in recent years.

Participating breweries include Bridgeport Brewing Co. (Jeff Edgerton), MillerCoors Pilot Brewery (Troy Rysewyk), New Glarus Brewing Co. (Dan Carey), Odell Brewing Co. (Doug Odell) and Sierra Nevada Brewing Co. (Fred Strachan). Poster sessions showcase designs and systems for water conservation, auditing, wastewater treatment and recycling in breweries/pubs. The deadline for posters is September 10, 2009.

The Monday, October 26, 2009 reception features a special tasting with artisan cheesemakers, including Bob Wills of Cedar Grove Cheese Co., a leader in sustainable wastewater treatment. The $60 ticket includes a buffet dinner catered by the Bartolotta Catering Co., Pier Wisconsin, Milwaukee, Wisconsin.

Conference details, the call for posters, and tickets for the Monday evening reception are available online at:http://www.conserve-greatlakes.com

Great Lakes Craft Brewers & Water Conservation Conference logo:

http://www.ereleases.com/pr/GLCB-Water-logo.jpg

Jacob Leinenkugel Brewing Co. logo:

http://www.ereleases.com/pr/Leinenkugel-logo.jpg

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

Diageo honored the country's leading spirits, wine and beer distributors today with the announcement of the Sixth Annual Golden Bar Award winners at www.DiageoGoldenBars.com.

"We are proud to honor the best of the best across beer, wine and spirits, and our desire to pay tribute to them remains stronger than ever. Congratulations to all of our 2009 nominees and winners for their remarkable achievements," said Ivan Menezes, President and CEO, Diageo North America.

Diageo hosts the Golden Bar Awards every year, the beverage alcohol industry's equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communities. This year, given the economic climate, Diageo elected to alter the format from a gala event, and is instead honoring nominees and winners online at www.DiageoGoldenBars.com.

Larry Schwartz, President, Diageo USA, said, "The year's challenges in the economy and the industry have made us more keenly aware and appreciative of the outstanding work of our distributors than ever. No matter the format in which we recognize the excellence of our distributors, and no matter the location, one thing has not changed: the Golden Bar Award winners are the best in the industry at what they do and deserve to be acknowledged and celebrated."

The Golden Bar Awards recognize distributors and brokers from across Diageo's brands including Smirnoff, Captain Morgan, Guinness and Beaulieu Vineyard. Awards are also given for outstanding Innovation Launches, Control States excellence, and Distributor of the Year. This year Diageo has introduced a new award -- the Platinum Bar -- that recognizes the best distributor in promoting responsible drinking.

In total, 32 statuettes made of 24 carat gold will be delivered to the winners. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall and is produced by R.S. Owens, the company that created the Oscar(R), presented at the Academy of Motion Picture Arts and Sciences.

A complete list of nominees and winners can be viewed at www.DiageoGoldenBars.com. Below are the categories and winners for the 2009 Golden Bar Awards:

    DISTRIBUTOR OF THE YEAR
    -- Distributor of the Year - Spirits        Reliable Churchill of Maryland
    -- Distributor of the Year - Wine           Washington Wholesale -
                                                 District of Columbia
    -- Distributor of the Year - Beer           Wright Wisner Companies

    SPIRITS EXCELLENCE AWARDS
    -- Spirits Excellence Award - Smirnoff      Reliable Churchill of Maryland
    -- Spirits Excellence Award - Baileys       United Distributors of
                                                 Delaware
    -- Spirits Excellence Award -               Coastal Wine & Spirits of
       Johnnie Walker                            Florida
    -- Spirits Excellence Award - Jose Cuervo   Capitol - Husting Company of
                                                 Wisconsin
    -- Spirits Excellence Award -               Diageo Moet Hennessy,
       Captain Morgan                            Pennsylvania Sales Team
    -- Spirits Excellence Award - Crown Royal   Glazer's of Iowa
    -- Spirits Excellence Award - Tanqueray     Southern Wine & Spirits of
                                                 New England, New Hampshire
    -- Spirits Excellence Award -               Washington Wholesale -
       Reserve Brands                            District of Columbia
    -- Control State Excellence Award -         Southern Wine & Spirits of
       Spirits                                   Virginia
    -- Venture Market Award - Spirits           Johnson Bros, ND, Northwest
                                                 Division
    -- President's Award - Share Growth         Glazer's of Ohio

    WINE EXCELLENCE AWARDS
    -- Wine Excellence Award -                  Capitol - Husting Company of
       Beaulieu Vineyard                         Wisconsin
    -- Wine Excellence Award -                  Coastal Wine & Spirits of
       Sterling Vineyards                        Florida
    -- Wine Excellence Award -                  Reliable Churchill of Maryland
       Chalone Vineyards
    -- Wine Excellence Award - Edna Valley      Coastal Wine and Spirits of
                                                 Florida Vineyards
    -- Wine Excellence Award -                  Glazer's of Ohio
       Acacia Vineyards
    -- Wine Excellence Award -                  Washington Wholesale -
       Rosenblum Cellars                         District of Columbia

    BEER EXCELLENCE AWARDS
    -- Beer Excellence Award - Guinness         Peerless Beverage
    -- Beer Excellence Award - Smithwick's      Alliance Beverage - Phoenix
    -- Beer Excellence Award - Red Stripe       Summit Distributing - Colorado
    -- Beer Excellence Award -                  Houston Distributing Company
       Progressive Adult Beverages
    -- Venture Market Award - Beer              John G. Ryan, Inc.

    GOLDEN BAR CONSISTENCY AWARDS
    -- Golden Bar Consistency Award - Spirits   Empire Merchants North,
                                                 New York
    -- Golden Bar Consistency Award - Beer      J&L Ventures

    INNOVATION LAUNCH AWARDS
    -- Innovation Launch Awards - Spirits       United Liquors LLC, A Division
                                                 of Martignetti Cos. -
                                                 Massachusetts
    -- Innovation Launch Award - Wine           Capitol - Husting Company of
                                                 Wisconsin

    NATIONAL ACCOUNTS EXECUTION EXCELLENCE AWARD
    -- National Accounts Execution              Pacific Wine & Spirits of
        Excellence Award                         California

    ADVANCING RESPONSIBLE DRINKING AWARDS
    -- Advancing Responsible Drinking - Beer    Kramer Beverage
    -- Advancing Responsible Drinking -         The Charmer Sunbelt Group -
       Spirits & Wine                            USA

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Diageo, the world's leading spirits, wine and beer company and industry leader in promoting responsible drinking, brought a life-saving lesson about the dangers of drunk driving and underage drinking to students at Mount Saint Joseph High School today. Brandon Silveria and his father Tony spoke to students about the importance of "making the right choice" about alcohol, and that if students are under the age of 21, the only responsible decision is not to drink. Brandon is a young man who was involved in an alcohol-related crash at age 17 just before his high school prom.

"Diageo employees want to make sure that our products stay out of the hands of youth under twenty-one and we know that educating them about the dangers of underage drinking can help," said Guy Smith, Executive Vice President of Diageo North America. "By exposing teens to people like Brandon and the powerful message he has to tell, our aim is to raise awareness about this serious problem and assist our youth to make the right choice about alcohol."

Brandon and his father, Tony, will also be presenting their message to employees and their families at Diageo's bottling and packaging facility in Relay, Maryland, later today.

During the presentation, Brandon told students his wrenching story of how, as a high school student, he had everything a teenager could want - a job, a girlfriend and plans for the future - until he had a few drinks at a party and chose to drive home. After falling asleep at the wheel, crossing the centerline and crashing into a tree, he was left in a coma for three months and spent several years in rehabilitation. Brandon was so badly injured that basic motor functions such as walking, talking and swallowing had to be re-learned. He has permanent brain injury and suffers from dangerous seizures. Brandon's presentations continue to receive standing ovations from students across the country.

"What you become depends on the choices that you make," said Brandon. "When I was 17, I had a job and a girlfriend. Because of my crash, I lost both of them. My hope is that by sharing my experiences with other young people, I can prevent others from being hurt or killed."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

USA TODAY, a leading national media brand, announced today that My Wines Direct has launched the USA TODAY Wine Club as a destination for USA TODAY readers and wine consumers to learn about and purchase wines from around the world. The USA TODAY Wine Club, operated by My Wines Direct, will feature six bottles of wine each quarter for $69.99 plus $11.99 shipping.

In a unique twist, the USA TODAY Wine Club will feature USA TODAY reader tasting panels throughout the country selecting wines for the club. The quarterly pack features wines sourced by experts and chosen by USA TODAY readers. Each wine is accompanied by tasting notes, interesting facts about the region and varietal plus a unique recipe to create a meal pairing.

Wine Club members receive a 10% discount on purchases in the Wine Store of the USA TODAY Wine Club. My Wines Direct will operate USATODAYWineClub.com and provide wine-focused content. The site will provide USATODAY.com readers and wine consumers with helpful information they can use to make more informed wine purchasing decisions.

Available first at the USA TODAY Wine Club for the first 60 days of its inaugural launch is the Double T Chardonnay by Trefethen Family Vineyards an international award-winning Napa Valley wine producer. Consumers can join the USA TODAY Wine Club by going to USATODAYWineClub.com or calling 1-877-WINE-414.

The USA TODAY Wine Club is operated by My Wines Direct and is not operated or controlled by USA TODAY and USATODAY.com.

My Wines Direct is a leader in bringing great wine at great values directly to the consumer. For more than five years, they have used a combination of experts and consumers to screen and select wines, providing wine lovers and gift givers a fully approved winning selection of wines, largely under $15. This segment of the business is growing at double digit rates, with the consumer spending less, staying home more and appreciating a greater variety and value of wines.

USA TODAY was founded in 1982 with a mission to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its flagship newspaper and popular Web site, USA TODAY engages the national conversation and connects readers online through social media applications. USA TODAY, the nation's top-selling newspaper with a total average daily circulation of more than 2.1 million, and USATODAY.com, an award-winning newspaper Web site which launched in 1995, reach a combined 5.8 million readers daily. The USA TODAY news and information brand also includes: USA TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

MillerCoors is drawing special attention to our nation's water supply this September, celebrating the company's first annual Water Stewardship Month. Each of MillerCoors 10 brewery locations and corporate facilities are partnering with local non-profit organizations and hosting volunteer events designed to improve water quality.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090615/CG32452LOGO)

"Water is our most important resource and key to a secure future for our business and the communities where we operate. For years, our goal has been to brew and package more beer while using less water," said MillerCoors Chief Executive Officer Leo Kiely. "Given our roots near the Rocky Mountains and on the shores of Lake Michigan, we are mindful of our environmental footprint and take water very seriously."

In observation of Water Stewardship Month, MillerCoors employees will volunteer in conjunction with various non-profit organizations. The national scale of these volunteer efforts complements their wide-ranging focus, as employees confront a variety of water issues. In their local communities, MillerCoors workers will clean up rivers and beaches; restore stream-beds; test water quality; and even plant trees, bushes and perennials in preservation areas.

"Water Stewardship Month represents two important commitments at MillerCoors: environmental sustainability and community investment," said Chief Ethics and Responsibility Officer Cornell Boggs. "We firmly believe that with Great Beer comes Great Responsibility, and we are committed to conserving water as a valuable resource, not only in our operations, but also in our communities."

In 2008, MillerCoors recorded a usage of 4.1 barrels of water per barrel of beer - well below the established United Nations water usage target of 5.0 for brewers worldwide. MillerCoors also invests in watershed quality, education and conservation efforts nationwide through partnerships with The Nature Conservancy and River Network.

"We're putting the focus on Water Stewardship in September, but we have several ways in which we take great care of this resource year-long," added Boggs.

Listed below are the Water Stewardship events MillerCoors is sponsoring in brewery and corporate facility locations.

Albany, Ga., Friday, September 11

The Albany Brewery is partnering with Keep Albany/Dougherty Beautiful for an event where employees will mark the non-profit's storm drain catch basins, informing citizens that deposits into the storm drain system flow into the Flint River and can potentially harm wildlife and humans.

Elkton, Va., Friday, September 11

The Shenandoah Brewery is partnering with the Shenandoah Valley Pure Water Forum to give volunteers the opportunity to help plant trees, bushes and perennials; prepare a walking path; and spread grass seed on a portion of a new park along Elk Creek in downtown Elkton.

Chippewa Falls, Wis., Saturday, September 12

The Leinenkugel Brewery is partnering with the Chippewa Falls Department of Parks and Recreation to help clean up the banks of Duncan Creek north of the brewery. Volunteers will begin in the park and work their way toward the dam, collecting debris and trash along the way.

Milwaukee, Wis., Saturday, September 12

The Milwaukee campus is partnering with Milwaukee Riverkeeper to help clean up the Milwaukee River in the Lincoln Park area by the bridge north of the Blatz Pavilion parking lot. Volunteers will spend their time helping the group remove trash and clean up the Milwaukee River.

Eden, N.C., Saturday, September 12

The Eden Brewery is partnering with the Dan River Basin Association for a volunteer activity that will help restore the Island Ford Greenway at the new Smith River access point.

Fort Worth, Texas, Saturday, September 19

The Fort Worth brewery is partnering with Tarrant Regional Water District to join the 18th annual Trinity River Trash Bash where volunteers will help pick up litter along the banks of the Trinity River.

Golden, Colo., Saturday, September 19

The Golden campus is partnering with Volunteers of Outdoor Colorado (VOC) to bring volunteers to help with the non-profit's Shop Creek Trail Restoration Project. Volunteers will work with trained VOC crew leaders and staff to restore sections of the Shop Creek Trail in Cherry Creek State Park by alleviating damage to the wildlife rich wetlands and recreate a sustainable trail.

Irwindale, Calif., Saturday, September 19

The Irwindale Brewery is partnering with Coastal Clean-up to invite volunteers to participate in its massive beach clean-up day, an event that has garnered national attention for its size in past years. Trash and recyclables will be collected from California beaches, lakes and waterways during this endeavor.

Trenton, Ohio, Saturday, September 19

The Trenton Brewery is partnering with Butler County Metroparks to have volunteers participate in wetlands restoration at Rentschler Forest Preserve.

Chicago, Saturday, September 26

The Chicago headquarters is partnering with Friends of the Chicago River and will engage volunteers in planting gardens, testing water quality and removing invasive plants from areas near and around the Chicago River.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Wines of Chile will be delighting the taste buds of New Yorkers with the country's best bottles. To mark Chile's Independence Day on September 18, many of New York's highly acclaimed restaurants and best retail stores are participating in the fourth annual Salud! Chilean Wine Fest to offer consumers the opportunity to experience a variety of Chile's premium wines. From Chile's unique grape variety, Carmenere and signature red grape, Cabernet Sauvignon, to the country's flagship white grape, Sauvignon Blanc, Salud! will allow consumers to familiarize themselves with Chile's most celebrated wines and diverse terroirs. The festival runs through September 30.

Wine aficionados and amateurs alike are invited to visit any of the 34 participating restaurants, whose sommeliers will be featuring a selection of special Chilean wines by the glass during the festival. In addition, 12 wine retailers will be offering free in-store Chilean wine tastings throughout the two weeks and will sample some of Chile's emerging varieties such as Pinot Noir and Syrah.

"The Salud! Chilean Wine Fest enables consumers to experience some of Chile's signature and emerging grape varietals while educating themselves on the country's diverse offerings. The timing of the Wine Fest couldn't be more perfect as consumers continue to seek great quality at a better value," explains Lori Tieszen, Executive Director, Wines of Chile USA. "To satisfy their needs, consumers should be thrilled to know that Chile produces top quality wines that are comparable at $10 - $20 to many higher priced Old World selections, in addition to other delicious wines at higher price points."

Participating New York Restaurants Offering Chilean Wine Tastings Include:

    Artisansal Fromagerie, Bistro & Wine Bar
    Asia de Cuba
    Bar Artisanal
    BLT Prime
    BLT Steak
    Blue Fin
    Brasserie 8 1/2
    Churrascaria Plataforma
    Churrascaria Tribeca
    City Crab & Seafood Company
    Cookshop
    Craft
    Ditch Plains
    Dylan Prime
    Eighty One
    La Esquina
    Landmarc at the Time Warner Center
    Landmarc, Tribeca
    L'Ecole, The Restaurant of The French Culinary Institute
    Maya NY
    Michael Jordan's The Steak House N.Y.C.
    Nick & Stef's Steakhouse
    Palo Santo (Brooklyn)
    Pampano
    Paris Commune
    Pomaire Inc.
    Primehouse New York
    Telepan Restaurant
    Toloache
    Victor's Cafe
    Wolfgang's Steakhouse, Park Avenue
    Wolfgang's Steakhouse, Tribeca
    Yerba Buena
    Yerba Buena (Perry Street)

Participating New York Wine Stores Offering Chilean Wine Tastings Include:

    67 Wines & Spirits
    Saturday, September 26
    4:00 PM - 7:00 PM
    179 Columbus Avenue
    New York, NY 10023

    Astor Wines & Spirits
    Wednesday, September 23
    6:00 PM - 8:00 PM
    399 Lafayette Street
    New York, NY 10003

    Maslow 6
    Wednesday, September 23
    6:00 - 8:00 PM
    211B West Broadway
    NY, NY 10013

    Bottlerocket
    Friday, September 25
    5:00 PM - 8:00 PM
    5 West 19th Street
    New York, NY 10011

    Discover Wines
    Saturday, September 26
    6:00 - 9:00 pm
    10 Avenue A
    New York, NY 10009

    Red, White, and Bubbly
    Thursday, September 10
    5:00 PM - 8:00 PM
    211-213 Fifth Avenue
    Brooklyn, NY 11215

    September Wines & Spirits
    Thursday, September 10
    6:00 PM - 9:00 PM
    100 Stanton Street
    New York, NY 10002

    Union Square Wines & Spirits
    Wednesday, September 16
    6:00 PM - 8:00 PM
    140 Fourth Avenue
    New York, NY 10003

    Zachys Wine
    Saturday, September 19
    12:00 PM - 4:00 PM
    16 East Parkway
    Scarsdale, NY 10583

    Best Cellars (Upper East Side)
    Friday, September 18
    5:00pm - 8:00pm
    1291 Lexington Ave
    New York, NY 10028-2108

    Best Cellars (Upper West Side)
    Thursday, September 24
    6:00pm - 8:00pm
    2246 Broadway
    New York, NY 10024-5805

    Alphabet City Wine Co.
    Friday, September 18
    6:00pm - 9:00pm
    100 Ave. C
    New York, NY 10009

In recent years, U.S. consumers have begun to embrace Chile's unique grape varietal, Carmenere, which is lush and ripe and offers a spicy port-like flavor of blackberry and plums. Additionally, Cabernet Sauvignon, Red Blends and Sauvignon Blanc have continued to enjoy great success. According to the most recent Gomberg-Fredrikson Report, which included statistics through May 2009, Carmenere, has increased in the U.S. by 76% and Chilean Cabernet Sauvignon has increased by +23% year to date. Sauvignon Blanc and Red Blends, have also shown marked gains, increasing by +22% and +16% respectively. Overall, Chilean imports of bottled wine have rapidly increased its presence in the U.S. market, climbing 28% in the month of May, and 19% cumulatively from January to May. Chile's increase in momentum is running counter to the trend of Old World nations whose import numbers continue to decline.

About Wines of Chile

Wines of Chile is a promotional body that represents 77 Chilean wineries with offices in Santiago, London and New York. Its members belong to Vinos de Chile. Wines of Chile was founded in July 2002 to position Chilean wine around the world through strategic marketing and promotional activities. For more information please visit www.winesofchile.org

    Media Contacts:

    Claudia Dal Lago
    212-994-7514
    Claudia.Dallago@rfbinder.com

    Lori Tieszen
    212-810-6883
    ltieszen@winesofchileusa.com

Learning disabilities, mental health issues and behavior problems are just some of the issues that afflict babies exposed to alcohol in the womb, yet some doctors still tell their patients it is safe to have a drink now and then while pregnant.

Those hoping to change that are meeting on September 9, the ninth day of the ninth month, for a forum dedicated to raising awareness about the dangers of drinking while pregnant and the plight of children and families affected by Fetal Alcohol Spectrum Disorders (FASD). State legislators, health care professionals, parents, social workers and drug prevention and treatment specialists are coming together at Prairie State College in Chicago to mark international FASD Awareness Day.

A new brochure titled "It's Only Nine Months" is also being released by Prevention First, a nonprofit drug prevention organization participating in the forum, addressing some of the common questions and misperceptions women have about drinking while pregnant.

"Our research found that women are getting conflicting information about drinking while pregnant," explained Karel Ares, executive director of Prevention First. One focus group participant said she had heard that wine or Champagne were good for a woman's blood while pregnant, Ares said. Others thought drinking was safe in the first few months of pregnancy. "There is no research that proves that any amount of alcohol is safe at any time for unborn babies," Ares pointed out. "But there is a great deal of research about the many lifelong problems caused by permanent brain damage from drinking alcohol while pregnant."

Ares said that one of the most important groups of people she wants to get this message are doctors. "FASD is preventable, yet some obstetricians are still telling their patients they can have a glass of alcohol now and then. It's like playing Russian Roulette with babies' lives, and we are working to educate them about the risks."

Dr. Todd Ochs, a clinical instructor of pediatrics at Northwestern University's Feinberg School of Medicine, one of the scheduled speakers at the forum, said that part of the problem is that doctor training hasn't changed to reflect new research about pre-natal alcohol exposure. "We used to worry about women using heroin or other illegal drugs while pregnant, but there are too many variables with alcohol that we don't yet understand, so the best advice a doctor can give is that they shouldn't drink at all," Ochs noted.

Dr. Ochs has diagnosed and treated many children with Fetal Alcohol Spectrum Disorders and points out, "We know that drinking will cause damage, we just don't know how much damage will occur or what amount of alcohol will cause the damage, so why would anyone do something that's known to be harmful to a baby?"

Among the speakers at the FASD Day forum are State Rep. Al Riley (D-Hazel Crest), State Sen. Maggie Crotty (D-Oak Forest) and psychologist Dr. Jacquelyn Bertrand from the Centers for Disease Control and Prevention.

Prevention First is offering the "It's Only Nine Months" brochure free through its clearinghouse in Springfield, IL, which can be ordered online at www.prevention.org/catalog, or by calling 800-252-8951, ext. 128.

For information or to register for the forum send an email to illinoisFASDforum@yahoo.com'>illinoisFASDforum@yahoo.com or call 815-462-4273.

CONTACT:

Tari Marshall, 312-988-4646 ext. 233, tari.marshall@prevention.org'>tari.marshall@prevention.org

Manju Batmanathan, 217-793-7353 ext. 113, Manjula.batmanathan@prevention.org'>Manjula.batmanathan@prevention.org

The Great Lakes Craft Brewers & Water Conservation Conference is proud to announce that the Jacob Leinenkugel Brewing Co., Chippewa Falls and Milwaukee, WI, will be the Platinum Sponsor, with special support provided by Beer Capitol Distributing Inc., Wauwatosa, WI. The National Wildlife Federation is providing outreach support through its Great Waters Restoration program.

The conference will be held in Milwaukee, Wisconsin, October 26-27, 2009, and will focus on sharing best practices in water conservation for small brewers who are leaders in their industry. This is the first independent conference designed to bring together craft brewers, policymakers and nonprofit organizations for education and discussion about water conservation.

Dick Leinenkugel, Secretary of Commerce for the State of Wisconsin, will give the keynote address on the economic impacts of the Great Lakes Compact and projects including the Milwaukee 7 Water Council.

Jake Leinenkugel, president of the Jacob Leinenkugel Brewing Co., will speak at the Monday evening reception at the Discovery World museum on Pier Wisconsin in downtown Milwaukee.

Marc Smith, state policy manager for the National Wildlife Federation's Great Lakes Regional Center, will outline opportunities for collaboration with conservation groups.

"We are thrilled to have the support of the Jacob Leinenkugel Brewing Co.," says Lucy Saunders, conference organizer. For generations, the Leinenkugel family has supported conservation in its brewing practices and continues to make new improvements, with progress made across water, energy and waste reductions in recent years.

Participating breweries include Bridgeport Brewing Co. (Jeff Edgerton), MillerCoors Pilot Brewery (Troy Rysewyk), New Glarus Brewing Co. (Dan Carey), Odell Brewing Co. (Doug Odell) and Sierra Nevada Brewing Co. (Fred Strachan). Poster sessions showcase designs and systems for water conservation, auditing, wastewater treatment and recycling in breweries/pubs. The deadline for posters is September 10, 2009.

The Monday, October 26, 2009 reception features a special tasting with artisan cheesemakers, including Bob Wills of Cedar Grove Cheese Co., a leader in sustainable wastewater treatment. The $60 ticket includes a buffet dinner catered by the Bartolotta Catering Co., Pier Wisconsin, Milwaukee, Wisconsin.

Conference details, the call for posters, and tickets for the Monday evening reception are available online at:http://www.conserve-greatlakes.com

Great Lakes Craft Brewers & Water Conservation Conference logo:

http://www.ereleases.com/pr/GLCB-Water-logo.jpg

Jacob Leinenkugel Brewing Co. logo:

http://www.ereleases.com/pr/Leinenkugel-logo.jpg

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

Actor, screenwriter, musician and now distiller Dan Aykroyd, whose credits include Saturday Night Live, The Blues Brothers, Ghostbusters and Driving Miss Daisy, will sign purchased bottles of his Crystal Head Vodka at the PA Wine & Spirits store at 1218 Chestnut St., Philadelphia, from 4 p.m. to 6 p.m. on Thursday, Sept. 10.

"We're excited to bring Dan Aykroyd to Pennsylvania for our customers, many of whom are also his fans," said Patrick J. "P.J." Stapleton III, chairman of the Pennsylvania Liquor Control Board. "Millions have been entertained by Dan's acting, writing and humor through the years -- who could forget his role in the classic Philadelphia movie Trading Places? -- and I know our customers will enjoy meeting him and picking up autographed bottles of Crystal Head."

Aykroyd, an Academy Award nominee for Driving Miss Daisy and Emmy Award winner for Saturday Night Live, has been involved with producing and distributing wine and spirits for seven years and created Crystal Head Vodka as a result of his fascination with the supernatural.

The vodka is triple-crystal-filtered through Herkimer diamonds, which, according to New Age belief systems, embody positive energy and goodwill. Crystal Head's unique clear, skull-shaped bottle was designed by artist John Alexander and made by Bruni Glass in Milan.

Crystal Head Vodka will be available for purchase during the event and is available in more than 20 Philadelphia-area Wine & Spirits stores. It retails for $49.99.

    CONTACT:
    Nick Hays or Francesca Chapman
    (717) 783-8864

DFV Wines, America's Fastest Growing Winery* is pleased to announce several key changes to its National and International sales teams effective September 1, 2009. DFV Wines is a family-owned company now led by the third generation of the Indelicato family. Changes in the DFV Wines' sales force are fueled by the company's phenomenal sales growth of Gnarly Head, 337, Bota Box, Twisted, Irony, Loredona and new wine brand, Brazin.

"When I started at the winery I was eleven years old and we only had four sales people," says Chris Indelicato, President and CEO of DFV Wines. "Sometimes I can hardly believe that we now have 53 people focusing on U.S. and International sales - my grandfather Gaspare would be very proud of our growth."

At the helm of DFV Wines' National sales team is industry veteran, Mike Jackson, who has been promoted to Senior Vice President, National Sales. John Tarver, formerly Vice President, Western U.S. has been promoted to the role of National Sales Manager. Bill Matthes joins DFV this week from Constellation Wines. Matthes' position is Division Manager, Southeast. Both John and Bill report directly to Mike Jackson.

Other promotions include:

Patti McDermott - promoted to National Off-Premise Accounts Sales Manager. McDermott has been with DFV Wines for nearly three years and prior to her promotion, McDermott was the Regional Off Premise Chain Manager, Southwest

Matthew Gulatto - promoted to Regional Off Premise Chain Manager, Southwest. For the past two years, Gulatto held the position of Area Sales Manager for Arizona, Utah and New Mexico.

Brad Staskowski - promoted to Area Sales Manager, Florida. Staskowski joined DFV Wines in 2007 as the Account Specialist for South Florida.

Elizabeth Rice - promoted to Regional Manager, Europe. Prior to her European assignment, Rice was responsible for the Americas before assuming the role of Area Manager, Europe. Rice is based in Dublin, Ireland and reports to Vice President International Sales, David DeBoer.

Mark Fogleman - promoted to Regional Manager, Americas. Formerly Fogleman held the position of Area Manager, Americas. Fogleman is based in Toronto, Canada and reports to Vice President International Sales, David DeBoer.

DFV Wines has plans for additional sales positions which will be filled within the next six to twelve months.

ABOUT DFV WINES

DFV Wines is a family-owned winery with 85 years of experience in California winemaking and winegrowing. Three generations of the Indelicato family have overseen vineyard operations and winemaking at their California properties and today the company is led by CEO and President, Chris Indelicato. DFV Wines is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. The DFV Wines' brand portfolio includes Gnarly Head, 337, Irony, Bota Box, Loredona, Twisted, Brazin, Delicato and King Fish. In addition, DFV Wines is the exclusive U.S. importer of Chateau Maris, organic and biodynamic wines from the Minervois La Liviniere region of Southern France and Bodegas Baigorri of Rioja, Spain.

*Amongst top 20 wine suppliers, Nielsen - Total U.S. Food, 52 weeks ending 7/25/09

The Greater Portland Convention & Visitors Bureau has announced that the host of the national public broadcasting show "Everyday Food," Lucinda Scala Quinn, will be among the seminar presenters at Harvest on the Harbor, Maine's Premier Food and Wine Experience. Also joining the line up of presenters is cookbook author and culinary instructor, Peter Berley.

Lucinda will be launching her tour to promote her latest book , Mad Hungry, Feeding Men and Boys at Harvest on the Harbor. Lucinda has worked as chef, caterer, cooking teacher and food writer. She presently oversees the food group, which contributes to Martha Stewart Living Omnimedia's media and merchandising business segments. Formerly the food editor of Martha Stewart Living Television, she is now a co-host of the "Everyday Food" cooking series on PBS. Her recent cookbook, Rustic Italian Cooking, was released this year.

On Friday, October 23, Lucinda will make delicious Italian cooking easier and more accessible than ever. She will demonstrate how to make homemade gnocchi and fresh pesto with locally grown Maine potatoes and basil from the garden and beef braciola with ingredients that can be found in the local grocery store year round! Lucinda will even share the recipe for her Nonny's molasses cookies, which are sure to become your family's favorite. This special seminar will be paired with delicious wines from the most sought after regions in Italy.

Also on Friday, Harvest on the Harbor will present Gourmet on a Budget with Peter Berley. Learn which seafood, vegetables, and legumes give you the best return on your investment and how to use every part of the chicken and turn it into four dishes bursting with character, flavor, and nutrition. Please your pocketbook and your palate with recipes that give you the maximum bang for your buck.

Looking to maximize your wine dollars as well? Jennifer Flock, corporate chef for Browne Trading Company and certified sommelier, will pair Berley's recipes with affordable wines that are sure to over deliver.

Berley has contributed to Food and Wine, Bon Appetit, Every Day with Rachael Ray, Natural Health, Cooking Light, and Fine Cooking magazines. He is the author of The Flexitarian Table: Inspired, Flexible Meals for Vegetarians, Meat Lovers, and Everyone In Between; Fresh Food Fast, a cookbook that was chosen as one of the "25 Best of 2005" by Food and Wine and The Modern Vegetarian Kitchen, which received James Beard and IACP Awards.

Harvest on the Harbor brings nationally recognized chefs using Maine products and blends them with our own award winning local chefs in celebrating Maine as a culinary travel destination. Last fall, Harvest on the Harbor was named one of the "Top Ten Seafood and Wine Festivals" by Coastal Living magazine and it was attended by more than 3,000 foodies from Maine and around the country.

Lead Sponsors of the event include Down East magazine, Hannaford Supermarkets and WHOM 94.9FM.

For more information on Lucinda's and Peter's demonstrations and other Harvest Happenings please visit www.HarvestontheHarbor.com.

About the Greater Portland Convention & Visitors Bureau

The mission of the Greater Portland Convention & Visitors Bureau is to stimulate the economic vitality of Greater Portland by soliciting and servicing conventions, meetings, groups, and visitors and by promoting Greater Portland as a preferred destination.

Alcohols are a group of diverse organic compounds, among them ethanol, methanol, propanol and butanol. All alcoholic beverages sold legally must be clearly marked with the percentage of alcohol the drink contains. That number is a measure of how strong the beverage is. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

    Direct listening at:
   http://www.basf.com/podcast/alcohol

    Direct subscription via RSS-Feed or iTunes (search for "basf"):
   http://corporate.basf.com/en/podcast/reporter.xml

    Podcast The Chemical Reporter, English edition:
   http://www.basf.com/podcast

More podcasts:

Podcast Chemistry of Innovations: http://www.basf.com/podcast This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on "Option for Climate Protection - Gas Scrubbing captures CO2 from Flue Gases". RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml

    Direct subscription of BASF Podcasts via RSS-Feed
   http://corporate.basf.com/en/podcast/reporter.xml
   http://corporate.basf.com/en/podcast/innovation.xml

Direct iTunes subscription when iTunes is installed (or search for "basf"):

http://phobos.apple.com/WebObjects/MZSearch.woa/wa/search?submit=

seeAllLockups&entity=podcast&term=BASF&media=podcast

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com'>podcast@basf.com.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

    A podcast is available at:
http://www.presseportal.de/pm/16344/1468159/basf_se

    Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
    Fax: +44-161-488-4133
    E-Mail: chris.wilson@basf.com

    For the US:
    BASF Corporation
    Betsy Arnone
    Corporate Communications
    Phone: +1-973-245-7865
    Fax: +1-973-245-6714
    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:
    BASF SE
    Rainer Mueller-Mueffelmann
    Environmental Policy & Innovations
    Phone: +49-621-60-41040
    Fax: +49-621-60-20548
    E-Mail: podcast@basf.com

DFV Wines, America's Fastest Growing Winery* is pleased to announce several key changes to its National and International sales teams effective September 1, 2009. DFV Wines is a family-owned company now led by the third generation of the Indelicato family. Changes in the DFV Wines' sales force are fueled by the company's phenomenal sales growth of Gnarly Head, 337, Bota Box, Twisted, Irony, Loredona and new wine brand, Brazin.

"When I started at the winery I was eleven years old and we only had four sales people," says Chris Indelicato, President and CEO of DFV Wines. "Sometimes I can hardly believe that we now have 53 people focusing on U.S. and International sales - my grandfather Gaspare would be very proud of our growth."

At the helm of DFV Wines' National sales team is industry veteran, Mike Jackson, who has been promoted to Senior Vice President, National Sales. John Tarver, formerly Vice President, Western U.S. has been promoted to the role of National Sales Manager. Bill Matthes joins DFV this week from Constellation Wines. Matthes' position is Division Manager, Southeast. Both John and Bill report directly to Mike Jackson.

Other promotions include:

Patti McDermott - promoted to National Off-Premise Accounts Sales Manager. McDermott has been with DFV Wines for nearly three years and prior to her promotion, McDermott was the Regional Off Premise Chain Manager, Southwest

Matthew Gulatto - promoted to Regional Off Premise Chain Manager, Southwest. For the past two years, Gulatto held the position of Area Sales Manager for Arizona, Utah and New Mexico.

Brad Staskowski - promoted to Area Sales Manager, Florida. Staskowski joined DFV Wines in 2007 as the Account Specialist for South Florida.

Elizabeth Rice - promoted to Regional Manager, Europe. Prior to her European assignment, Rice was responsible for the Americas before assuming the role of Area Manager, Europe. Rice is based in Dublin, Ireland and reports to Vice President International Sales, David DeBoer.

Mark Fogleman - promoted to Regional Manager, Americas. Formerly Fogleman held the position of Area Manager, Americas. Fogleman is based in Toronto, Canada and reports to Vice President International Sales, David DeBoer.

DFV Wines has plans for additional sales positions which will be filled within the next six to twelve months.

ABOUT DFV WINES

DFV Wines is a family-owned winery with 85 years of experience in California winemaking and winegrowing. Three generations of the Indelicato family have overseen vineyard operations and winemaking at their California properties and today the company is led by CEO and President, Chris Indelicato. DFV Wines is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. The DFV Wines' brand portfolio includes Gnarly Head, 337, Irony, Bota Box, Loredona, Twisted, Brazin, Delicato and King Fish. In addition, DFV Wines is the exclusive U.S. importer of Chateau Maris, organic and biodynamic wines from the Minervois La Liviniere region of Southern France and Bodegas Baigorri of Rioja, Spain.

*Amongst top 20 wine suppliers, Nielsen - Total U.S. Food, 52 weeks ending 7/25/09

Malibu Family Wines hosts the Ninth Annual Family Fun Fest, Harvest & Crush Event benefiting City Hearts: Kids Say Yes to the Arts, Sunday, September 13, 2009, 12:30-3:30 p.m. at the 1,000-acre Saddlerock Ranch in Malibu. Event proceeds benefit City Hearts: Kids Say Yes to the Arts, the 24-year old arts intervention non-profit organization that transforms the lives of disadvantaged and at-risk children through the highest quality arts education, training and experiences. Nic Harcourt, the ultimate musical tastemaker and one of the most influential DJs in America, will serve as emcee and will spin the music.

City Hearts students will perform and artist and vintner Lisa Semler will host the "2nd Annual Art Competition for Children." There will be an interactive Children's Area with an array of activities including Mad Hatter's Tea Party, Storytelling Area, hoop dancing classes, Henna painting, face painting, rock climbing wall, Moon Bounce, cupcake decorating, craft projects and Eco Art activities.

Adults can taste fine wines produced by Malibu Family Wines, made from vines grown on the property and can crush grapes, followed by a refreshing foot soak and massage by Mobile Spa. Adults can also bid on unique items during the silent and live auctions.

Guests can enjoy signature dishes donated by local restaurants, including, Cafe Fiore, Canyon Bistro, Dandy Don's Ice Cream, Good Gracious!, Holdren's Steak & Seafood, Il Tiramisu, Padri's Ristorante, Saddle Peak Lodge, Salute Wine Bar, Sam's by the Beach, Scrumptious Cupcakes, Terra, The Fry Girl, The Four Seasons Westlake Village - Hampton's and Onyx, and The Sunset Restaurant.

Sherry and Bob Jason met as attorneys in the Public Defender's Office working in the Juvenile Court. They founded City Hearts in 1984 on the belief the arts are the most powerful tools to communicate with and rehabilitate troubled youth at risk of becoming involved with gangs and drugs. The organization has worked with more than 25,000 children since its inception and now serves more than 500 children per week, ages five to 18, with free after-school and weekend classes in drama, dance, photography, musical theatre, fabric arts, playwriting and Shakespeare.

Tickets are $75 for adults, $25 for children.

www.cityhearts.org.

The Greater Portland Convention & Visitors Bureau has announced that the host of the national public broadcasting show "Everyday Food," Lucinda Scala Quinn, will be among the seminar presenters at Harvest on the Harbor, Maine's Premier Food and Wine Experience. Also joining the line up of presenters is cookbook author and culinary instructor, Peter Berley.

Lucinda will be launching her tour to promote her latest book , Mad Hungry, Feeding Men and Boys at Harvest on the Harbor. Lucinda has worked as chef, caterer, cooking teacher and food writer. She presently oversees the food group, which contributes to Martha Stewart Living Omnimedia's media and merchandising business segments. Formerly the food editor of Martha Stewart Living Television, she is now a co-host of the "Everyday Food" cooking series on PBS. Her recent cookbook, Rustic Italian Cooking, was released this year.

On Friday, October 23, Lucinda will make delicious Italian cooking easier and more accessible than ever. She will demonstrate how to make homemade gnocchi and fresh pesto with locally grown Maine potatoes and basil from the garden and beef braciola with ingredients that can be found in the local grocery store year round! Lucinda will even share the recipe for her Nonny's molasses cookies, which are sure to become your family's favorite. This special seminar will be paired with delicious wines from the most sought after regions in Italy.

Also on Friday, Harvest on the Harbor will present Gourmet on a Budget with Peter Berley. Learn which seafood, vegetables, and legumes give you the best return on your investment and how to use every part of the chicken and turn it into four dishes bursting with character, flavor, and nutrition. Please your pocketbook and your palate with recipes that give you the maximum bang for your buck.

Looking to maximize your wine dollars as well? Jennifer Flock, corporate chef for Browne Trading Company and certified sommelier, will pair Berley's recipes with affordable wines that are sure to over deliver.

Berley has contributed to Food and Wine, Bon Appetit, Every Day with Rachael Ray, Natural Health, Cooking Light, and Fine Cooking magazines. He is the author of The Flexitarian Table: Inspired, Flexible Meals for Vegetarians, Meat Lovers, and Everyone In Between; Fresh Food Fast, a cookbook that was chosen as one of the "25 Best of 2005" by Food and Wine and The Modern Vegetarian Kitchen, which received James Beard and IACP Awards.

Harvest on the Harbor brings nationally recognized chefs using Maine products and blends them with our own award winning local chefs in celebrating Maine as a culinary travel destination. Last fall, Harvest on the Harbor was named one of the "Top Ten Seafood and Wine Festivals" by Coastal Living magazine and it was attended by more than 3,000 foodies from Maine and around the country.

Lead Sponsors of the event include Down East magazine, Hannaford Supermarkets and WHOM 94.9FM.

For more information on Lucinda's and Peter's demonstrations and other Harvest Happenings please visit www.HarvestontheHarbor.com.

About the Greater Portland Convention & Visitors Bureau

The mission of the Greater Portland Convention & Visitors Bureau is to stimulate the economic vitality of Greater Portland by soliciting and servicing conventions, meetings, groups, and visitors and by promoting Greater Portland as a preferred destination.

Beringer Vineyards and the PGA TOUR announced today an official marketing partnership that designates Beringer as the "Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour" beginning in 2010. The renowned Napa Valley vineyard becomes the first wine brand to partner with the TOUR.

As part of the partnership, Beringer will be offering unique tasting experiences at PGA TOUR tournaments during the 2010 season. There will also be in-store promotions throughout the country tied to Beringer wines, offering golf fans another way to enjoy a taste of Napa Valley.

"We're excited to partner with the PGA TOUR and offer golf fans throughout the country a taste of the Napa Valley with our wines," said Francesca Schuler, Beringer's Chief Marketing Officer. "We believe that PGA TOUR fans and Beringer wines are a natural fit - they both appreciate the pursuit of enjoyment and luxury in life."

The Beringer brand is an ideal complement to the PGA TOUR and the discerning demographic attending TOUR events across the country. As one of the most iconic wineries in the U.S., Beringer offers consumers quality and heritage at a variety of prices. Beringer will develop customized on-premise programs at tournaments and at select retail locations to showcase Beringer wines, building on the brand loyalty that TOUR fans consistently demonstrate.

"We are extremely pleased to partner with Beringer, which is widely recognized and highly respected for its outstanding wines," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "We feel that this category is a great fit for the TOUR as it aligns extremely well with our fan base, and Beringer is an ideal partner for the TOUR."

The FBR Open in February 2010 has been targeted as the first event at which golf fans can savor the extraordinary range and quality of Beringer wines.

About Beringer Vineyards

No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer today is guided by Winemaker Laurie Hook, with the supportive collaboration of celebrated Winemaster Emeritus Ed Sbragia. Their wines speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. www.beringer.com.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to expand the PGA TOUR domestically and internationally so as to substantially increase player financial benefits while maintaining our commitment to growth in charity and integrity to the game.

In 2009, the PGA TOUR, Champions Tour and Nationwide Tour together will compete in 100 events offering more than $350 million in prize money. Tournaments will be held in 10 countries outside the U.S. and in 35 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.

    Contact:  Elizabeth Hooker                           Chris Smith
              Beringer Vineyards                         PGA TOUR
              (707) 299-3268                             (904) 273-3379
              elizabeth.hooker@am.fostersgroup.com       csmith@pgatourhq.com

On August 26, the Trinchero family celebrated the first grape crush and the beginning of harvest at their new West Side Winery in Lodi, Calif. The Napa Valley winemaking family and owners of Trinchero Family Estates will be producing a portion of their top-selling wine brand, Sutter Home, as well as other brands at the new state-of-the-art facility.

"We've been building the winery over the past two years," says Roger Trinchero, Vice Chairman and CEO of Trinchero Family Estates. "Watching the trucks drive in with the first grapes of the harvest is truly thrilling and I can't wait to taste the 2009 vintage of our wines made at this winery."

The first phase of the 850,000-square-foot facility was completed in the spring of 2009. The crush and fermentation area was built from the ground up with automation and sustainability in the forefront of the design. A highly automated process gently handles the grapes with minimal environmental impact, resulting in higher quality wines. The close proximity of the winery to the Trinchero's nearby ranches reduces freight and fuel impacts of transporting grapes.

A key feature of the architectural design is the $5.3 million photovoltaic (PV) solar energy system that helps provide power to the winery. This system will provide nearly all of the energy the facility will need in its initial phase.

The Lodi agricultural industry will benefit economically from the facility's expansion as well. The company plans to hire approximately 20 new employees bringing the total number of full time employees at the site to approximately 40.

"The new winery is an outstanding example of how innovations in environmental and industrial design can greatly advance the art of winemaking," says Bob Torres, Principal and Senior Vice President of Operations. "We're excited to increase our presence in the Lodi winemaking community."

Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 23 brands of wine including Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d'Oro, Montevina, Trinity Oaks, Folie a Deux, Menage a Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Vineyards and Little Boomey wines of Australia, and market and sell the Three Thieves and Joel Gott brands. www.tfewines.com

Malibu Family Wines hosts the Ninth Annual Family Fun Fest, Harvest & Crush Event benefiting City Hearts: Kids Say Yes to the Arts, Sunday, September 13, 2009, 12:30-3:30 p.m. at the 1,000-acre Saddlerock Ranch in Malibu. Event proceeds benefit City Hearts: Kids Say Yes to the Arts, the 24-year old arts intervention non-profit organization that transforms the lives of disadvantaged and at-risk children through the highest quality arts education, training and experiences. Nic Harcourt, the ultimate musical tastemaker and one of the most influential DJs in America, will serve as emcee and will spin the music.

City Hearts students will perform and artist and vintner Lisa Semler will host the "2nd Annual Art Competition for Children." There will be an interactive Children's Area with an array of activities including Mad Hatter's Tea Party, Storytelling Area, hoop dancing classes, Henna painting, face painting, rock climbing wall, Moon Bounce, cupcake decorating, craft projects and Eco Art activities.

Adults can taste fine wines produced by Malibu Family Wines, made from vines grown on the property and can crush grapes, followed by a refreshing foot soak and massage by Mobile Spa. Adults can also bid on unique items during the silent and live auctions.

Guests can enjoy signature dishes donated by local restaurants, including, Cafe Fiore, Canyon Bistro, Dandy Don's Ice Cream, Good Gracious!, Holdren's Steak & Seafood, Il Tiramisu, Padri's Ristorante, Saddle Peak Lodge, Salute Wine Bar, Sam's by the Beach, Scrumptious Cupcakes, Terra, The Fry Girl, The Four Seasons Westlake Village - Hampton's and Onyx, and The Sunset Restaurant.

Sherry and Bob Jason met as attorneys in the Public Defender's Office working in the Juvenile Court. They founded City Hearts in 1984 on the belief the arts are the most powerful tools to communicate with and rehabilitate troubled youth at risk of becoming involved with gangs and drugs. The organization has worked with more than 25,000 children since its inception and now serves more than 500 children per week, ages five to 18, with free after-school and weekend classes in drama, dance, photography, musical theatre, fabric arts, playwriting and Shakespeare.

Tickets are $75 for adults, $25 for children.

www.cityhearts.org.

On August 26, the Trinchero family celebrated the first grape crush and the beginning of harvest at their new West Side Winery in Lodi, Calif. The Napa Valley winemaking family and owners of Trinchero Family Estates will be producing a portion of their top-selling wine brand, Sutter Home, as well as other brands at the new state-of-the-art facility.

"We've been building the winery over the past two years," says Roger Trinchero, Vice Chairman and CEO of Trinchero Family Estates. "Watching the trucks drive in with the first grapes of the harvest is truly thrilling and I can't wait to taste the 2009 vintage of our wines made at this winery."

The first phase of the 850,000-square-foot facility was completed in the spring of 2009. The crush and fermentation area was built from the ground up with automation and sustainability in the forefront of the design. A highly automated process gently handles the grapes with minimal environmental impact, resulting in higher quality wines. The close proximity of the winery to the Trinchero's nearby ranches reduces freight and fuel impacts of transporting grapes.

A key feature of the architectural design is the $5.3 million photovoltaic (PV) solar energy system that helps provide power to the winery. This system will provide nearly all of the energy the facility will need in its initial phase.

The Lodi agricultural industry will benefit economically from the facility's expansion as well. The company plans to hire approximately 20 new employees bringing the total number of full time employees at the site to approximately 40.

"The new winery is an outstanding example of how innovations in environmental and industrial design can greatly advance the art of winemaking," says Bob Torres, Principal and Senior Vice President of Operations. "We're excited to increase our presence in the Lodi winemaking community."

Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 23 brands of wine including Sutter Home, Trinchero Napa Valley, Napa Cellars, Terra d'Oro, Montevina, Trinity Oaks, Folie a Deux, Menage a Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Vineyards and Little Boomey wines of Australia, and market and sell the Three Thieves and Joel Gott brands. www.tfewines.com

b> The Pennsylvania Liquor Control Board's Bureau of Alcohol Education has been honored for its work to reduce underage drinking in rural communities and improve the enforcement of underage drinking laws. The accolades came at a recent conference of the U.S. Office of Juvenile Justice for Delinquency Prevention, or OJJDP.

"It's very gratifying that the work of our Bureau of Alcohol Education is being recognized by our peers around the nation," said Patrick J. "P.J." Stapleton III, chairman of the Liquor Control Board. "Preventing underage and dangerous drinking is one of the most important missions of this agency, as it is a priority for families and communities across Pennsylvania."

Leslie Coombe, director of the Liquor Control Board's Bureau of Alcohol Education, accepted a Recognition Award that cited the bureau's "outstanding contributions to the enforcement, prevention and evaluation of youth alcohol access issues in rural communities."

The Recognition Award was based on the bureau's use of a 2004 OJJDP grant in a four-year program to implement a comprehensive program to reduce underage drinking in four rural areas. The grant was centered on the university towns of Indiana, Honesdale, Lock Haven and Wellsboro. The bureau worked with educational and community leaders in those communities to find ways to reduce underage residents' access to alcoholic beverages, and change the cultural and social norms that encouraged underage drinking and increase enforcement of existing laws.

At the conference, the Bureau of Alcohol Education also received an Honorable Mention as 2009 Law Enforcement Partner of the Year. This honor, presented by the OJJDP's Underage Drinking Enforcement Training Center, noted the bureau's "outstanding contribution to the enforcement and prevention of youth access to alcohol and underage drinking."

The Law Enforcement Honorable Mention reflects the work of the bureau's training team, which, funded by a grant administered by the Pennsylvania Commission on Crime and Delinquency, facilitated law-enforcement training programs around the state. Trainers for the bureau worked with police professionals around the state, covering ways to recognize fraudulent documents, investigate alcohol sources for underage drinkers and practice strategies for controlled party dispersal.

Similar training programs are available to law-enforcement groups throughout Pennsylvania. For more information, visit www.lcb.state.pa.us/edu.

    CONTACT:
    Nick Hays or Francesca Chapman
    (717) 783-8864

Hennessy, the bestselling Cognac in the world and one of the most celebrated and storied brands in history, furthers its commitment to delivering unexpected blends of music, artistry, culture and flavor with this year's fourth annual Hennessy Artistry Series. Hosted exclusively by Hennessy, the four events will be co-curated and headlined by hip-hop impresario Common and one of the "greatest live acts in the world" (Rolling Stone) The Roots, who will also appear as the house band.

Marked by the core principles of discovery, creativity, and self-expression, Hennessy Artistry has been lauded worldwide as a showcase for a broad range of talent, from local performers, to iconic artists such as Kanye West and LL Cool J, and rapidly rising superstars such as Ne-Yo, the curator of the 2008 series. This year's Artistry Series highlights this dedication to unique blending, mixing and the unexpected with:

Elevator Fight (Chicago, Atlanta, New York): http://www.myspace.com/elevatorfight

Colin Munroe (Chicago, New York): http://www.myspace.com/colinmunroe

Elizabeth the Band (Atlanta): http://www.myspace.com/elizabeththeband

"Curating for Artistry has been amazing. We've had so much fun hashing out line-ups that will flow well with each other," said co-curator Questlove of The Roots. "We worked hard to blend talent with us and Common that will surprise and excite the Artistry audience. When all is said and done, Hennessy Artistry will be an experience that folks will talk about for years to come. I, for one, can't wait to see it all come to play this fall."

Additional surprise performers will be announced, and several iconic artists may make unannounced appearances.

"The Hennessy Artistry series is historically known to showcase the best new and indie talent," notes Hennessy SVP Andy Glaser. "Previous Artistry events have included artists such as Pharrell, Robin Thicke, The Strokes and Leona Lewis, and Artistry 2009 promises to carry on this tradition."

Hennessy Artistry Series Schedule follows:

The Shrine, CHICAGO - September 12

The Velvet Room, ATLANTA - September 19

The Corinthian, HOUSTON - October 3

"HALO" NEW YORK @ Terminal 5 - October 7

About Hennessy:

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Online Resources:

Media resources, including exclusive images and video footage available here:http://www.shorefire.com/clients/hennessyartistry/

    Publicity Contact for Hennessy Artistry 2009:

    Shore Fire Media
    Nick Baily - nbaily@shorefire.com
    Rebecca Shapiro - rshapiro@shorefire.com
    Nancie S. Martin - nsmartin@shorefire.com
    Elizabeth Lutz - Elutz@shorefire.com
    T: 718-522-7171
    F: 718-522-7242
   http://www.shorefire.com

    Contact for Moet Hennessy USA:
    Meg Carlozzi - meg.carlozzi@mhusa.com
    Director Of Communications, Hennessy
    T: 212-251-8241
    F: 212-251-8235
   http://www.hennessyartistry.com
   http://www.hennessy.com

AV Brands, Inc., a fine wine and spirits importer wholly owned by Spain's Codorniu Group, today announced that it has changed its name to Aveniu Brands.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090901/NY68633LOGO )

"The name Aveniu Brands reflects our proud heritage as a Codorniu company," states Roy Danis, President of Aveniu Brands. "Codorniu was founded in Spain in the mid-sixteenth century and through the centuries has led our industry in quality, innovation, and savoir-faire worldwide. We are committed to long-term growth and brand-building initiatives that further our mission to develop exclusive relationships and bring exceptional wine and spirits to the marketplace that truly reflect their origins."

Aveniu Brands currently markets close to thirty brands from nine different countries. The Aveniu Brands portfolio includes Codorniu-owned wineries in some of the world's most esteemed wine regions, notably: Artesa Winery, with vineyards in both the Napa and Sonoma Valleys; Bodega Septima, Mendoza (Argentina); Bodegas Bilbainas, Rioja (Spain); Scala Dei, Priorat (Spain); Legaris, Ribera del Duero (Spain), and The Spanish Quarter, Costers del Segre (Spain). Aveniu Brands also acts as the exclusive agent for a diverse portfolio of global wine and spirits that are committed to the company's strategic growth as a top tier marketer. Additional top brands include leading Italian wines, Ca' Montini, Luna di Luna, Piccini, and Voga, Carmen and Caliterra from Chile, and Amarula Cream and Two Oceans from South Africa.

For a complete list of products represented by Aveniu Brands please visit www.aveniubrands.com. For further information, including interview requests please contact Donna White, Gregory White PR at 203-558-4262 or e-mail donna@gregorywhitepr.com'>donna@gregorywhitepr.com.

A Massachusetts State House hearing is scheduled to be held on September 8, 2009 for House Bill 1113; an act to ban alcohol advertisements on Commonwealth property. With this legislation, Massachusetts is taking a bold stance on alcohol advertising directed at youth and children and could become the first in the Nation to prohibit alcohol advertising on state-owned property. House Bill 1113 was introduced by Representative Martin J. Walsh with support from the collaborative -- Supporting an Alcohol Ad. Free Environment in Massachusetts (SAFE MA).

The research is clear: the more alcohol advertisements young people see, the more likely they are to drink and to drink to excess. A 2006 national study demonstrated that when adolescents and children are exposed to alcohol advertising, the more likely they are to drink. The risks are significant; every year in the US, the deaths of more than 5000 young people are connected to underage drinking. The research is also clear that prohibiting alcohol advertising has tremendous benefits, potentially reducing monthly levels of youth drinking by 24% and youth binge drinking by 42%.

Alcohol advertising is widespread in Massachusetts: 25,000 children and adolescents living in Greater Boston depend on public transportation to get to school and are exposed to alcohol advertising during their daily commute. A national report from Marin Institute showed that the MBTA is one of only two major public transit systems that explicitly allow alcohol advertising.

Additionally, Massachusetts is one of the top 10 states for underage drinking rates. "It is unfathomable -- in the midst of an epidemic of underage drinking in Massachusetts -- that a government agency would allow alcohol advertising on public space," said Amy Helburn of Supporting an Alcohol Advertisement Free Environment in MA. "It is past time for the MBTA to join with other transit agencies around the country in recognizing that the small amount of revenue generated by these ads is not worth the cost to public health."

"It is disappointing that an agency that was so responsive to concerns about advertising that promotes media violence refuses to acknowledge the negative impact of alcohol ads," said Josh Golin, Associate Director of the Campaign for a Commercial-Free Childhood. "A publicly funded state agency should not be in the business of undermining public health."

To learn more about House Bill 1113, contact Representative Martin Walsh's office at 617.722.2090 or email safe.ma.info@gmail.com.

Alcohols are a group of diverse organic compounds, among them ethanol, methanol, propanol and butanol. All alcoholic beverages sold legally must be clearly marked with the percentage of alcohol the drink contains. That number is a measure of how strong the beverage is. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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Podcast Chemistry of Innovations: http://www.basf.com/podcast This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on "Option for Climate Protection - Gas Scrubbing captures CO2 from Flue Gases". RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml

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The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com'>podcast@basf.com.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

    A podcast is available at:
http://www.presseportal.de/pm/16344/1468159/basf_se

    Editorial contact:

    For the UK:
    BASF plc
    Chris Wilson
    Corporate Communications
    Phone: +44-161-488-5616
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    BASF Corporation
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    E-Mail: betsy.arnone@basf.com

    For Germany/Europe:
    BASF SE
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    Environmental Policy & Innovations
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DFV Wines, America's Fastest Growing Winery* is pleased to announce several key changes to its National and International sales teams effective September 1, 2009. DFV Wines is a family-owned company now led by the third generation of the Indelicato family. Changes in the DFV Wines' sales force are fueled by the company's phenomenal sales growth of Gnarly Head, 337, Bota Box, Twisted, Irony, Loredona and new wine brand, Brazin.

"When I started at the winery I was eleven years old and we only had four sales people," says Chris Indelicato, President and CEO of DFV Wines. "Sometimes I can hardly believe that we now have 53 people focusing on U.S. and International sales - my grandfather Gaspare would be very proud of our growth."

At the helm of DFV Wines' National sales team is industry veteran, Mike Jackson, who has been promoted to Senior Vice President, National Sales. John Tarver, formerly Vice President, Western U.S. has been promoted to the role of National Sales Manager. Bill Matthes joins DFV this week from Constellation Wines. Matthes' position is Division Manager, Southeast. Both John and Bill report directly to Mike Jackson.

Other promotions include:

Patti McDermott - promoted to National Off-Premise Accounts Sales Manager. McDermott has been with DFV Wines for nearly three years and prior to her promotion, McDermott was the Regional Off Premise Chain Manager, Southwest

Matthew Gulatto - promoted to Regional Off Premise Chain Manager, Southwest. For the past two years, Gulatto held the position of Area Sales Manager for Arizona, Utah and New Mexico.

Brad Staskowski - promoted to Area Sales Manager, Florida. Staskowski joined DFV Wines in 2007 as the Account Specialist for South Florida.

Elizabeth Rice - promoted to Regional Manager, Europe. Prior to her European assignment, Rice was responsible for the Americas before assuming the role of Area Manager, Europe. Rice is based in Dublin, Ireland and reports to Vice President International Sales, David DeBoer.

Mark Fogleman - promoted to Regional Manager, Americas. Formerly Fogleman held the position of Area Manager, Americas. Fogleman is based in Toronto, Canada and reports to Vice President International Sales, David DeBoer.

DFV Wines has plans for additional sales positions which will be filled within the next six to twelve months.

ABOUT DFV WINES

DFV Wines is a family-owned winery with 85 years of experience in California winemaking and winegrowing. Three generations of the Indelicato family have overseen vineyard operations and winemaking at their California properties and today the company is led by CEO and President, Chris Indelicato. DFV Wines is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. The DFV Wines' brand portfolio includes Gnarly Head, 337, Irony, Bota Box, Loredona, Twisted, Brazin, Delicato and King Fish. In addition, DFV Wines is the exclusive U.S. importer of Chateau Maris, organic and biodynamic wines from the Minervois La Liviniere region of Southern France and Bodegas Baigorri of Rioja, Spain.

*Amongst top 20 wine suppliers, Nielsen - Total U.S. Food, 52 weeks ending 7/25/09

Pernod Ricard USA and The Absolut Company are pleased to announce two key senior-level marketing appointments:

• Matt Aeppli, Vice President, Global Marketing, The Absolut Company, has been appointed Senior Vice President, Spirits Marketing, Pernod Ricard USA.
• Anna Malmhake, Director, Global Marketing, The Absolut Company, has been named to succeed Matt as Vice President.
  

Aeppli joined the former Absolut Spirits Co, Inc. (ASCI) in 2004 as Vice President of Marketing for ABSOLUT in the U.S., and was appointed to his current position in 2007. Before joining ASCI, Matt served as Global Marketing Vice President for Captain Morgan Rum at Diageo. He had extensive prior global marketing experience at leading fast-moving consumer goods companies, including the former Seagram Inc. (as Vice President, Marketing - Latin America), Coca-Cola , British-American Tobacco and Colgate-Palmolive. Matt is a graduate of the University of Zurich in Switzerland. He will be a member of the Pernod Ricard USA Executive Committee, reporting to Paul Duffy, Chairman and Chief Executive Officer. "Matt is a very experienced, talented senior marketing executive who understands our current business opportunities," said Duffy. "I am confident that he will drive the success of our powerful, premium spirits portfolio by leading the development of innovative, consumer-driven marketing programs."

Malmhake has played an important role in revitalizing the ABSOLUT brand and in developing its new marketing platform In An ABSOLUT World. "We will benefit from Anna's visionary and strategic skills and commercial understanding that is so important for global brand management and innovation," says Philippe Guettat, Chairman and CEO of The Absolut Company. Malmhake joined The Absolut Company in 2007, in her present position as Global Brand Director ABSOLUT. She started her career in 1991 at Procter & Gamble in Sweden and joined The Coca Cola Company in Stockholm in 1996 where she held various Marketing positions. From 2001 she worked at Motorola in Sweden, London and Chicago. She became Managing Director for Temo AB, a Swedish consulting firm, in 2003, and then took up the position of Marketing Director for the Coca Cola Swedish Bottler before joining The Absolut Company.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July, 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT(R) Vodka brand from the V&S Group, and Pernod Ricard USA is now the second-leading company in the U.S. by sales value.

In addition to ABSOLUT(R), Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet(R) Single Malt Scotch Whisky, Chivas Regal(R) Scotch Whisky, Jameson(R) Irish Whiskey, Seagram's Extra Dry Gin(R), Beefeater(R) Gin, Plymouth(TM) Gin, Martell(R) Cognac, Malibu(R) flavored Rum, Kahlua(R) Liqueur, Hiram Walker(R) Liqueurs, Pernod(R) and Ricard(R); such superior wines as Jacob's Creek(R) and Brancott Estate(R); and such exquisite champagnes and sparkling wines as Perrier-Jouet(R) Champagne, G.H. Mumm(TM) Champagne and Mumm Napa(R) sparkling wines.

The company is based in Purchase, New York, and has roughly 1,000 employees across the country.

About The Absolut Company

The Absolut Company has the worldwide responsibility for the production and marketing of ABSOLUT VODKA, Malibu and Kahlua. ABSOLUT VODKA is the world's fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Ahus in southern Sweden. Malibu is the number one coconut-flavoured rum in the world, sold in more than 150 countries. Kahlua coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector.

Tequila CAZADORES(R), the number-one premium tequila in the world (1) and Official Spirits Sponsor of the Ultimate Fighting Championship(R) (UFC(R)), today announced the fifth recipient of the Tequila CAZADORES Authentic Spirit Award. Middleweight UFC fighter Nate Marquardt will receive this honor. Best known for his association with Greg Jackson's Gaidojutsu mixed martial arts team, Marquardt is committed to social responsibility and the support and promotion of vital charitable efforts.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090828/NY67633 )

Nate Marquardt graciously serves as a spokesmodel and avid supporter of the Sharon Antcliff Foundation, a non-profit organization whose mission is to provide young-onset Alzheimer's caregivers with the tools they need to effectively care for their loved one, while raising national awareness for this rare form of disease. Right now, there are roughly 500,000 families in the United States fighting against young-onset Alzheimer's disease (YOAD), a rare disease that can strike those in their 30s or 40s. As spokesmodel for the Sharon Antcliff Foundation Warriors program, Marquardt and other supporters provide donations, hold private events and auctions and assist in providing support for families who are fighting a battle against YOAD. As winner of the Authentic Spirit Award, Tequila CAZADORES will present Marquardt with an Authentic Spirit Award plaque and $1,000 donation made to the Sharon Antcliff Foundation.

"Nate Marquardt has shown tremendous support and dedication for the Sharon Antcliff Foundation Warrior program," said Ariel Meyer, vice president and brand managing director, Tequila CAZADORES. "As winner of this fifth award, he represents the commitment that is needed to raise awareness and support for important causes such as young-onset Alzheimer's disease and other new non-profit organizations."

The Authentic Spirit Award is an honor presented to the UFC fighter who best exemplifies one of the following qualities: social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter is presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter's charity of choice. These monthly awards will culminate with a larger award presented to the fighter who best exemplifies all the qualities over the course of the year. A $10,000 check from Tequila CAZADORES will be presented to this annual winner with the full proceeds benefiting the fighter's charity of choice.

Tequila CAZADORES is the Official Spirit Sponsor of the Ultimate Fighting Championship(R) (UFC(R)) through March 2010. UFC is the world's leading professional mixed martial arts organization (MMA) that offers a premier series of MMA sporting events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans (21+) around the world.

Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

(1) 2007 International Wine & Spirit Record (IWSR)

About Tequila CAZADORES

Tequila CAZADORES is the maker of the number-one premium tequila in the world (1), the best-selling premium Reposado Tequila in California, and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, a world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, top valued and fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship(R)

The Ultimate Fighting Championship(R) is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC(R) produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

    For additional information:
    Cortney Silverman, Senior Account Executive
    CORBIN & ASSOCIATES, LTD.
    Cortney@corbinpr.com
    (212) 246-3586

    Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., INC.
    jgerbino@bacardi.com
    (305) 573-8600, x1421

DRINK RESPONSIBLY. DISFRUTE CON MODERACION

(R)2009 CAZADORES IS A REGISTERED TRADEMARK AND THE DEER DEVICE IS A TRADEMARK. IMPORTED BY TEQUILA CAZADORES U.S.A., SEAL BEACH, CA. TEQUILAS - EACH 40% ALC. BY VOL.

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

Beringer Vineyards and the PGA TOUR announced today an official marketing partnership that designates Beringer as the "Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour" beginning in 2010. The renowned Napa Valley vineyard becomes the first wine brand to partner with the TOUR.

As part of the partnership, Beringer will be offering unique tasting experiences at PGA TOUR tournaments during the 2010 season. There will also be in-store promotions throughout the country tied to Beringer wines, offering golf fans another way to enjoy a taste of Napa Valley.

"We're excited to partner with the PGA TOUR and offer golf fans throughout the country a taste of the Napa Valley with our wines," said Francesca Schuler, Beringer's Chief Marketing Officer. "We believe that PGA TOUR fans and Beringer wines are a natural fit - they both appreciate the pursuit of enjoyment and luxury in life."

The Beringer brand is an ideal complement to the PGA TOUR and the discerning demographic attending TOUR events across the country. As one of the most iconic wineries in the U.S., Beringer offers consumers quality and heritage at a variety of prices. Beringer will develop customized on-premise programs at tournaments and at select retail locations to showcase Beringer wines, building on the brand loyalty that TOUR fans consistently demonstrate.

"We are extremely pleased to partner with Beringer, which is widely recognized and highly respected for its outstanding wines," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "We feel that this category is a great fit for the TOUR as it aligns extremely well with our fan base, and Beringer is an ideal partner for the TOUR."

The FBR Open in February 2010 has been targeted as the first event at which golf fans can savor the extraordinary range and quality of Beringer wines.

About Beringer Vineyards

No winery more thoroughly embodies the timeless appeal and seductive flavor of Napa Valley than Beringer Vineyards, Napa's benchmark producer since its establishment in 1876. Now in its third century of crafting classic wines from Napa's finest appellations and vineyards, Beringer today is guided by Winemaker Laurie Hook, with the supportive collaboration of celebrated Winemaster Emeritus Ed Sbragia. Their wines speak eloquently of Beringer's rich heritage while offering cutting-edge quality and contemporary elegance. www.beringer.com.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to expand the PGA TOUR domestically and internationally so as to substantially increase player financial benefits while maintaining our commitment to growth in charity and integrity to the game.

In 2009, the PGA TOUR, Champions Tour and Nationwide Tour together will compete in 100 events offering more than $350 million in prize money. Tournaments will be held in 10 countries outside the U.S. and in 35 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours have surpassed the $1 billion mark in overall charitable contributions. The PGA TOUR's web site address is www.pgatour.com and the company is headquartered in Ponte Vedra Beach, FL.

    Contact:  Elizabeth Hooker                           Chris Smith
              Beringer Vineyards                         PGA TOUR
              (707) 299-3268                             (904) 273-3379
              elizabeth.hooker@am.fostersgroup.com       csmith@pgatourhq.com

Hispanic Heritage Month - beginning September 15th and continuing through October 15th - celebrates the culture, traditions and achievements of Americans in the United States who trace their roots back to Spain, Mexico, and the Spanish-speaking nations of Central America, South America and the Caribbean. Lively music, vibrant art, traditional dances and delicious food highlight this celebration of Hispanic pride, and Korbel Brandy brings smooth style to the festivities with two drink recipes that re-imagine traditional favorites.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090828/SF67655)

                       Korbel Sangria de Alegria

                   1/2 cup Korbel California Brandy
                   1 bottle Kenwood Vineyards Red Table Wine
                   1 oz. triple sec
                   1 tbsp. sugar
                   1 liter club soda
                   20 slices of fruit (oranges, lemons and limes)

    Combine Korbel Brandy, Kenwood Red Table Wine, triple sec,
    sugar and fruit slices. Refrigerate for four or more hours.
    Add club soda, stir and serve.

                         Korbel Brandy 'Rita

                   1 oz. of Korbel California Brandy
                   1 oz. Tuaca
                   1 oz. triple sec
                   3 oz. sweet and sour mix
                   squeeze of lime

    Combine ingredients over ice in a margarita glass or blend for a
    frozen version. Salt or sugar on the rim is optional. Garnish with
    a lime wedge.

Korbel has produced award-winning California brandy since 1889. Unique among United States producers, Korbel maintains complete control of its brandy production process from grape to bottle. Handcrafted in small batches, Korbel Brandy is aged to perfection in premium fire-toasted oak barrels to achieve golden amber color, generous butterscotch aroma and extra smooth taste. Three brandies comprise the Korbel portfolio: rich, flavorful Korbel California Brandy, complex, sumptuous Korbel V.S.O.P. and unique Korbel XS, which blends premium vanilla, natural orange essence, spices and pure cane sugar for one-of-a-kind taste.

Celebrate responsibly.

www.korbelbrandy.com

Hennessy, the bestselling Cognac in the world and one of the most celebrated and storied brands in history, furthers its commitment to delivering unexpected blends of music, artistry, culture and flavor with this year's fourth annual Hennessy Artistry Series. Hosted exclusively by Hennessy, the four events will be co-curated and headlined by hip-hop impresario Common and one of the "greatest live acts in the world" (Rolling Stone) The Roots, who will also appear as the house band.

Marked by the core principles of discovery, creativity, and self-expression, Hennessy Artistry has been lauded worldwide as a showcase for a broad range of talent, from local performers, to iconic artists such as Kanye West and LL Cool J, and rapidly rising superstars such as Ne-Yo, the curator of the 2008 series. This year's Artistry Series highlights this dedication to unique blending, mixing and the unexpected with:

Elevator Fight (Chicago, Atlanta, New York): http://www.myspace.com/elevatorfight

Colin Munroe (Chicago, New York): http://www.myspace.com/colinmunroe

Elizabeth the Band (Atlanta): http://www.myspace.com/elizabeththeband

"Curating for Artistry has been amazing. We've had so much fun hashing out line-ups that will flow well with each other," said co-curator Questlove of The Roots. "We worked hard to blend talent with us and Common that will surprise and excite the Artistry audience. When all is said and done, Hennessy Artistry will be an experience that folks will talk about for years to come. I, for one, can't wait to see it all come to play this fall."

Additional surprise performers will be announced, and several iconic artists may make unannounced appearances.

"The Hennessy Artistry series is historically known to showcase the best new and indie talent," notes Hennessy SVP Andy Glaser. "Previous Artistry events have included artists such as Pharrell, Robin Thicke, The Strokes and Leona Lewis, and Artistry 2009 promises to carry on this tradition."

Hennessy Artistry Series Schedule follows:

The Shrine, CHICAGO - September 12

The Velvet Room, ATLANTA - September 19

The Corinthian, HOUSTON - October 3

"HALO" NEW YORK @ Terminal 5 - October 7

About Hennessy:

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

Online Resources:

Media resources, including exclusive images and video footage available here:http://www.shorefire.com/clients/hennessyartistry/

    Publicity Contact for Hennessy Artistry 2009:

    Shore Fire Media
    Nick Baily - nbaily@shorefire.com
    Rebecca Shapiro - rshapiro@shorefire.com
    Nancie S. Martin - nsmartin@shorefire.com
    Elizabeth Lutz - Elutz@shorefire.com
    T: 718-522-7171
    F: 718-522-7242
   http://www.shorefire.com

    Contact for Moet Hennessy USA:
    Meg Carlozzi - meg.carlozzi@mhusa.com
    Director Of Communications, Hennessy
    T: 212-251-8241
    F: 212-251-8235
   http://www.hennessyartistry.com
   http://www.hennessy.com

AV Brands, Inc., a fine wine and spirits importer wholly owned by Spain's Codorniu Group, today announced that it has changed its name to Aveniu Brands.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090901/NY68633LOGO )

"The name Aveniu Brands reflects our proud heritage as a Codorniu company," states Roy Danis, President of Aveniu Brands. "Codorniu was founded in Spain in the mid-sixteenth century and through the centuries has led our industry in quality, innovation, and savoir-faire worldwide. We are committed to long-term growth and brand-building initiatives that further our mission to develop exclusive relationships and bring exceptional wine and spirits to the marketplace that truly reflect their origins."

Aveniu Brands currently markets close to thirty brands from nine different countries. The Aveniu Brands portfolio includes Codorniu-owned wineries in some of the world's most esteemed wine regions, notably: Artesa Winery, with vineyards in both the Napa and Sonoma Valleys; Bodega Septima, Mendoza (Argentina); Bodegas Bilbainas, Rioja (Spain); Scala Dei, Priorat (Spain); Legaris, Ribera del Duero (Spain), and The Spanish Quarter, Costers del Segre (Spain). Aveniu Brands also acts as the exclusive agent for a diverse portfolio of global wine and spirits that are committed to the company's strategic growth as a top tier marketer. Additional top brands include leading Italian wines, Ca' Montini, Luna di Luna, Piccini, and Voga, Carmen and Caliterra from Chile, and Amarula Cream and Two Oceans from South Africa.

For a complete list of products represented by Aveniu Brands please visit www.aveniubrands.com. For further information, including interview requests please contact Donna White, Gregory White PR at 203-558-4262 or e-mail donna@gregorywhitepr.com'>donna@gregorywhitepr.com.

Hispanic Heritage Month - beginning September 15th and continuing through October 15th - celebrates the culture, traditions and achievements of Americans in the United States who trace their roots back to Spain, Mexico, and the Spanish-speaking nations of Central America, South America and the Caribbean. Lively music, vibrant art, traditional dances and delicious food highlight this celebration of Hispanic pride, and Korbel Brandy brings smooth style to the festivities with two drink recipes that re-imagine traditional favorites.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090828/SF67655)

                       Korbel Sangria de Alegria

                   1/2 cup Korbel California Brandy
                   1 bottle Kenwood Vineyards Red Table Wine
                   1 oz. triple sec
                   1 tbsp. sugar
                   1 liter club soda
                   20 slices of fruit (oranges, lemons and limes)

    Combine Korbel Brandy, Kenwood Red Table Wine, triple sec,
    sugar and fruit slices. Refrigerate for four or more hours.
    Add club soda, stir and serve.

                         Korbel Brandy 'Rita

                   1 oz. of Korbel California Brandy
                   1 oz. Tuaca
                   1 oz. triple sec
                   3 oz. sweet and sour mix
                   squeeze of lime

    Combine ingredients over ice in a margarita glass or blend for a
    frozen version. Salt or sugar on the rim is optional. Garnish with
    a lime wedge.

Korbel has produced award-winning California brandy since 1889. Unique among United States producers, Korbel maintains complete control of its brandy production process from grape to bottle. Handcrafted in small batches, Korbel Brandy is aged to perfection in premium fire-toasted oak barrels to achieve golden amber color, generous butterscotch aroma and extra smooth taste. Three brandies comprise the Korbel portfolio: rich, flavorful Korbel California Brandy, complex, sumptuous Korbel V.S.O.P. and unique Korbel XS, which blends premium vanilla, natural orange essence, spices and pure cane sugar for one-of-a-kind taste.

Celebrate responsibly.

www.korbelbrandy.com

Two of Buffalo's hometown favorites are teaming up. In celebration of the Buffalo Bills 50th Anniversary, Labatt Blue -- Buffalo's best selling beer -- announced a "golden" opportunity for Western New Yorkers who love the team and the beer. People can search inside specially marked 16 ounce can, 12-packs of Labatt Blue for one of 50 golden cans. Each golden can winner gets 50 Buffalo Bills prizes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090827/NY67170 )

Labatt Blue also will highlight some of the best Bills' moments on three collectible, retro-style cans available in the specially-marked 12-packs. The cans recap: "The Hit Heard Round the World" from December 26, 1964; the "Greatest Comeback" from January 3, 1993; and "Count me in with Buffalo" in the Summer of 1959. This memorable moment led to the start of the Bills franchise in Buffalo.

Consumers can collect all three "Bills' moments" while searching for the golden can -- which may get them an Ultimate Bills Prize Package. Go to www.mybluemybills.com for more information.

"Beer and football season go hand-in-hand. Our retro cans replay some great football moments in Buffalo," said Ryan Daley, associate brand manager for Labatt Blue. "While collecting them, 50 lucky Western New Yorkers will find a golden can which they can redeem for a package of 50 Bills prizes. We're looking forward to a great season. Go Bills!"

"Labatt Blue is a Buffalo favorite and the perfect match for the Bills 50th Season," said Bruce Popko, Bills senior vice president of business ventures. "We are excited to share amazing Bills' moments and great prizes for the Labatt Blue Golden Can promotion and together provide this opportunity to the incredibly loyal fans of Western New York."

The Ultimate Bills Prize Package includes items and experiences ranging from game tickets and autographed jerseys to meeting Bills All-Time Team members. Golden cans are found in specially marked 16 ounce can, 12-packs, available at participating retail locations in Buffalo, Rochester and Syracuse.

                                                 Always drink responsibly.