Vina Concha y Toro S.A. (NYSE: VCO), Chile's largest producer and exporter of premium wines, reports results for the third quarter 2009, ended September 30.

-- Net income for the quarter increased 20.1% to Ch$ 12,928 million (US$ 23.5 million), compared with Ch$ 10,768 million (US$ 19.6 million) in the third quarter of 2008. Earnings per ADR increased 14.6% to US$ 0.63 for the quarter.

-- For the quarter, total revenues increased 12.4% to Ch$ 96,129 million (US$ 175 million), with a positive contribution from all business areas.

-- Company CEO Eduardo Guilisasti said, "Company results in this period were highly satisfactory; we highlight Concha y Toro's strong competitive position that has allowed sales growth at a time when consumption in general has suffered a substantial contraction. Export sales in the quarter rose 10.5%, with a 2.2% increase in volume (export sales rose 14.3% by value and 7% by volume in the nine-month period). Growth has also been accompanied by a change in the mix to lower-priced products; this reflects the new market conditions we are facing. The Company has employed greater resources in supporting its future growth. Following a period of transition, the new distribution subsidiaries have already begun operating and are contributing positively to the company's results."

-- Domestic market sales increased 7.9% in the quarter, following a 3.6% increase in volume (sales rose 5.8% by value and 3.4% by volume in the nine-month period). This result has enabled the Company to increase its market share to 31.5% of all wine sold in Chile.

-- Operating income decreased 6.4% to Ch$ 13,168 million (US$ 24 million) in the third quarter 2009. This mainly reflects the change of the mix, with larger sales in the segments with lower prices, due to the economic cycle and higher selling and marketing expenses to support growth.

-- For the quarter, non-operating result presented a gain of Ch$ 2,568 million (US$ 4.7 million). This positive result is mainly explained by a gain obtained in exchange rate differences related to forward positions taken by the company as part of its exchange-rate hedging and fixing strategy related to its exports and also due to lower financial expenses as a result of a lower financial debt.

                             Financial Highlights
           (in millions of Chilean pesos as of September 30, 2009,
                  except percentages and per share amounts)

                          3Q2009   3Q2008   Change   9M2009   9M2008   Change

    Revenue from sales    96,129   85,534    12.4%  258,260  224,896    14.8%
    Gross Profit          36,492   33,371     9.4%   95,882   89,860     6.7%
    % sales                38.0%    39.0%             37.1%    40.0%
    Selling &
     Administrative
     Expenses            -23,324  -19,310    20.8%  -61,412  -52,553    16.9%
    % sales               -24.3%   -22.6%            -23.8%   -23.4%
    Operating Income      13,168   14,061    -6.4%   34,470   37,307    -7.6%
    % sales                13.7%    16.4%             13.3%    16.6%
    Non Operating result   2,568     -391  -757.6%    6,286   -2,423  -359.4%

    Net Income            12,928   10,768    20.1%   34,212   27,710    23.5%

    Earnings per share
     (Ch$)                  17.3    14.97    15.6%    45.92    38.53    19.2%
    Earnings per ADR
     (US$)                  0.63     0.55    14.6%     1.67     1.41    18.2%

    EBITDA                16,948   18,017    -5.9%   44,959   47,134    -4.6%
    % sales                17.6%    21.1%             17.4%    21.0%


    Contact:
    Blanca Bustamante
    Head of Investor Relations
    Vina Concha y Toro
    (562) 476-5026

SOURCE Vina Concha y Toro S.A.

901 Silver Tequila, the rapidly expanding ultra premium tequila brand launched earlier this year, announced today a multi-year agreement with Live Nation, the world's largest live music company, which makes it the official tequila sponsor of the majority of Live Nation venues throughout the United States.

The agreement between 901 Silver Tequila and Live Nation marks the first time that the liquor brand has entered into a multi-platform sponsorship deal of this kind and gives the ultra premium tequila access to an unparalleled audience of music and entertainment fans, a key segment of the brand's loyal consumer base. As part of the package, 901 Silver Tequila also gains access to tickets, in-venue visibility on Live Nation's in venue video network, as well as signage placement as the official tequila sponsor in Live Nation venues throughout the country.

"We are thrilled to be aligned with an entertainment industry leader such as Live Nation. They exemplify the forward thinking direction that the 901 Silver brand embodies," says 901 Silver's President Kevin Ruder.

"901 Silver has quickly established itself as a favorite among tequila aficionados and we are proud to provide Live Nation's sponsorship platform to help promote their brand," said Michael Rapino, President and Chief Executive Officer of Live Nation.

ABOUT 901 SILVER TEQUILA:

It's Always.....made from 100% Blue Weber Agave

It's Always.....triple distilled

It's Always.....hand crafted

It's Always.....ultra smooth

ABOUT LIVE NATION:

Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. During 2008, the company sold over 50 million concert tickets and drove over 70 million unique visitors to LiveNation.com. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry's first artist-to-fan vertically integrated concert platform. The company is headquartered in Los Angeles, California and is listed on the New York Stock Exchange, trading under the symbol LYV. For additional information about the company, please visit www.livenation.com/investors.

                       It's Always Being Responsible
    Initially available in California, Colorado, Missouri, Nevada, New York,
                         Tennessee, and Wisconsin
                901 IS A TRADEMARK OF DIAB Importers LLC.
         DIAB Importers LLC. St Louis MO - 40% ALC. BY VOL. (80 proof)
                               www.901.com

SOURCE Live Nation

A group bicycle tour through Napa Valley featuring a vineyard lunch, wine tasting and VIP tours at the Alpha Omega Winery, will be held on Saturday, Nov. 7, 2009 beginning at 8 a.m. to benefit the research and patient-family education and support programs of the American Brain Tumor Association (ABTA).

Presented by Trevethan Capital Partners, the Cycling & Wine Extravaganza is the annual fundraising event of the Racing 4 Research (Kovarus/ABTA) cycling team. Over the past three years, the San Francisco-based club, founded in support of Tom Tucker who lost his brain tumor battle earlier this year, has raised nearly $20,000 for the American Brain Tumor Association.

"Tom was an inspiration as a friend and athlete and his example continues to inspire us," said Peter Bailey, co-founder of Racing 4 Research. "The team, in addition to Kovarus Technology Solutions and our other generous sponsors, are committed to amateur racing as a way to raise awareness and funding for brain tumor research. We are thrilled to be able to hold this event with our sponsors for the benefit of the ABTA."

"We are extremely grateful to the Racing 4 Research Cycling Team for their continued commitment to the patients and families who are living with this devastating disease," said American Brain Tumor Association Executive Director Elizabeth M. Wilson. "The Racing 4 Research effort in memory of their former teammate and dear friend, Tom, is an inspiration to all who have been impacted by a brain tumor."

The event will begin at the Alpha Omega Winery (http://www.aowinery.com/) and continue through the iconic Pope Valley in Napa. The ride will end back at the winery in time for a lunch and wine tasting. The ride will total 55 miles and will be supported. This year's event will also include a raffle for more than $5,000 in gifts and prizes.

In addition to Trevethan Capital Partners, 2009 event sponsors include Kovarus Technology Solutions, Brocade, Arrow Enterprise Computing Solutions, Continental Tires, Oakley, Clif Bar, Studio Velo, and Wilier USA.

Tickets for the Napa Valley Cycling & Wine Harvest Extravaganza are $100 per person (minimum donation), and available at http://racing4research.eventbrite.com. For more information, please call-425-749-2006, or send an e-mail to racing4research@yahoo.com.

More information on the American Brain Tumor Association is available at www.abta.org, and on Facebook.

SOURCE American Brain Tumor Association

The vintners behind Wily Jack wines are leaving the next tale (Chapter 4) in the ongoing chronicles of Wily Jack, the fictitious personification of Wily Jack wines, in the hands of its consumers. Beginning today, Wily Jack wines is challenging wine lovers across the country to write a 100-word original essay describing a brief moment in time capturing the essence of this cunning adventurer's life that could live on the back label of the newest Wily Jack vintage.

The winning essay will follow Chapter 3 - currently housed on the back label of the 2007 Zinfandel -"He let the line drift slowly with the current. The cold morning air froze his fingers to the rod and reel. There was barely enough light for Wily Jack to see the lone steelhead just beyond his reach. There was barely enough light for the lone steelhead to see Wily Jack just beyond his reach. It was a stalemate they both could live with."

The grand prize of $5,000 and back label creative rights will be awarded to one lucky consumer along with up to three first prize awards consisting of a signed and numbered limited edition silk-screened poster of Wily Jack by artist Michael Schwab.

To enter, consumers must submit their story in writing, including name, address, phone number and date of birth via Facebook.com/WilyJack or mail to: Wily Jack Back Label Story, Wily Jack, 240 Gateway Road West, Napa, CA 94558. All entries must be entered in Facebook by 11:59:59 p.m. on December 31, 2009, or postmarked by December 31, 2009, and received by January 15, 2010. Entries will be judged on originality and creativity. One entry per person. This contest is open to individuals who are at least 21 years of age.

On October 1, 2009, Diageo Chateau & Estate Wines launched Wily Jack wines, offering a 2008 Chardonnay, 2007 Cabernet Sauvignon and 2007 Zinfandel. Each varietal's front label features different silhouettes of Wily Jack wearing his signature hat. The back labels offer the first three chapters of the ongoing Wily Jack saga.

For a full list of contest rules and more information visit Facebook.com/WilyJack.

Please remember to always drink responsibly.

About Wily Jack Wines

Wily Jack wines are produced by Diageo Chateau & Estate Wines (DC&E), part of Diageo (Dee-AH-Gee-O); the world's leading premium drinks business. DC&E produces and markets premium wines from around the globe including Napa Valley, Sonoma, the California Central Coast, Washington, France, New Zealand and Australia. Brands include: Beaulieu Vineyard, Sterling Vineyards, Sterling Vintner's Collection, Chalone Vineyard, Acacia Vineyard, Edna Valley Vineyard and Rosenblum Cellars as well as the French wines of Barton & Guestier. DC&E is also a leading importer of classified Bordeaux and Burgundy estate-bottled wines and F.E. Trimbach.

Diageo's broader business includes an outstanding collection of beverage alcohol brands across spirits, wine and beer including Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan and Crown Royal. Diageo is a global company, listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

SOURCE Diageo Chateau & Estate Wines

If you were to play hooky from work, how would you do it? Do you commit random acts of mischief? And what would be the ultimate prank? A new survey* of legal purchase age adults by Hornitos(TM) Tequila produced results that make one thing clear - whether it's a playful Halloween prank, a naughty Valentine's Day costume or simply a random act of humor to mix up the average work week, it's all about spicing up the ordinary. The survey provoked confessions of mischief across the country. From calling in sick to get out of work (70 percent) to kissing strangers (nearly 40 percent) to telling white lies (more than one third), which top the list of the naughtiest acts - it seems like everyone gets a little mischievous at times.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091027/NY99681LOGO)

The poll, which surveyed men and women in New York, Chicago, Los Angeles and Dallas, exposed consumers' desire to act up now and then - and reveals a number of scandalous results, including:

• More than half of people polled find whipped cream to be the most mischievous food
• One-third would flirt with a friend's significant other
• Forty percent find shoulders to be the most risque spot on the body for a tattoo - more so than the ankle, back and chest
• Nearly 50 percent of men and women stated that people knew they were up to mischief when they arrived wearing suspiciously similar clothes as the night before
• And finally, surprising strangers with water balloons (40 percent) and sending mystery pizzas to unsuspecting friends (41 percent) are among the most popular pranks
  

This survey is part of Hornitos' Mischieve(TM) campaign, which embodies a philosophy prescribing playfulness in the form of pranks, trickery and other good-natured misbehavior. Hornitos(TM) Tequila acts as the perfect partner for a night of mischief. What better way to add a little playfulness to the night than with a splash - or more - of Hornitos?

"Mischieve is about shared experiences that push the mischief quotient, and that's what we've looked to identify in this survey," says Antonio Portillo, senior brand manager of Hornitos(TM) Sauza® Tequila. "Hornitos is enjoyed by legal age drinkers who engage in these activities that are the most mischievous. Revelers paint the town green with a bit of misbehavior."

For more information about Hornitos(TM), please visit www.hornitostequila.com.

*About The Survey

The survey was sponsored by Hornitos(TM) Tequila and conducted by Greenfield Online. It gathered data from 404 men and women who legally consume alcohol and reside in New York, Chicago, Los Angeles or Dallas. The survey was conducted in August 2009.

About Sauza® Tequila

Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world's fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos(TM) and Tres Generaciones® Tequilas create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila, visit www.sauzatequila.com.

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, EFFEN® Vodka, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Always Mischieve(TM) Responsibly.

Hornitos(TM) Tequila, 40% alc./vol.

©2009 Sauza® Tequila Import Company, Deerfield, IL

    Contacts:
    Katie Kirby
    Beam Global Spirits & Wine
    847.444.7011
    Katie.Kirby@BeamGlobal.com

    Katy Lawton
    LaForce + Stevens
    212.242.9353
    Beam@LaForce-Stevens.com

SOURCE Hornitos(TM) Tequila

Travelers seeking brand name, multipurpose footwear or a unique dining option offering variations on the typical burrito can look no further than Crocs and Currito: Burritos Without Borders, which recently finalized leases to open units at the AIRMALL® at Cleveland Hopkins International Airport (CLE). Slated to open in the coming months, these units are the latest examples of the ongoing transformation of concessions at the airport:

(Logo: http://www.newscom.com/cgi-bin/prnh/20090304/NE78862LOGO )

• Crocs (730 sq. ft.), located in Concourse C, is scheduled for opening in early 2010. Crocs offers comfortable, lightweight, versatile footwear for men, women and children in a variety of styles and colors.
• Currito: Burritos Without Borders (900 sq. ft.), which will be located in the Food Court in the Main Terminal, surpasses typical burrito cuisine and wrap restaurants by serving "burritos without borders." Rolled to order for superior quality and taste, Currito serves Mediterranean, Mexican, American and Asian burritos along with refreshing all-natural smoothies and more. The restaurant is expected to open at the AIRMALL® at CLE this winter.
  

"Whether it's the latest in comfortable footwear or a tasty burrito that is a little out of the box, these units will add to the distinctive shopping and dining options already available at the AIRMALL® at CLE," said Tina LaForte, vice president of BAA Cleveland. "A hallmark of the AIRMALL®, passengers will continue to shop and dine at 'Regular Mall Prices...Guaranteed.'"

"Our main goal has always been to enhance the passenger experience at CLE. The AIRMALL® has done just that," said Ricky Smith, director of Cleveland Hopkins International Airport. "With each announcement of a new brand coming to the AIRMALL® or the opening of a new retail store or restaurant, we are making good on our promise."

The City of Cleveland forged a 10-year contract with BAA Cleveland in February 2008 to develop and manage concessions at Cleveland Hopkins International Airport (CLE). The city anticipates the AIRMALL® will double the current participation rate of local and minority-owned companies, double the number of concession jobs, and double retail sales figures during the next decade.

When complete, the AIRMALL® at CLE will occupy 76,000 square feet of retail space.

About BAA Cleveland

BAA Cleveland, Inc. is the developer and manager of the retail and concessions program at Cleveland Hopkins International Airport (CLE). In 2008, BAA entered into a ten-year contract with the City of Cleveland to transform the retail, food and beverage concessions into the AIRMALL® at Cleveland Hopkins International Airport, a strategic combination of well-known national brands and high-quality local concepts offered at "Regular Mall Prices...Guaranteed." BAA Cleveland is a project of BAA USA, the developer and manager of the retail, food and beverage operations at the AIRMALLs® at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world's leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.

    Contact: Jeff Donaldson
    412-642-7700
    jeff.donaldson@elias-savion.com

SOURCE BAA Cleveland

Conjure, the innovative new spirit from Chris "Ludacris" Bridges, made its television debut on NBC's The Jay Leno Show on Tuesday, October 20, 2009. Ludacris was featured on the segment "Ten @ Ten," in which Leno asked the famed rapper, actor and entrepreneur what his favorite drink is.

Image: http://www.ereleases.com/pr/Conjure.jpg

"I actually have a cognac called Conjure cognac, and here is the bottle right here," said Bridges. "It's coming to a liquor store near you. Make sure you ask for it."

View the full segment here: http://www.thejaylenoshow.com/video/episodes/?vid=1168469&tin=1842&tout=2508

Tuesday's show also included an appearance by Bridges' friend Martha Stewart.

"I love doing the Leno show," says Bridges. "Jay and I have great chemistry, and I was excited to debut Conjure on such a highly respected show."

About Conjure

Conjure is a collaboration between international superstar Chris "Ludacris" Bridges and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. The company is based in Cognac, France, with offices in Miami, Florida and Oslo, Norway. Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions, including, among others, Grande Champagne, Petite Champagne, and Borderie. Conjure is a highly selective blend of thirty to forty eaux-de-vie, aged in Limousin oak barrels up to fifty years old. The combination of Conjure's distinct blend and finely seasoned barrels provides an unparalleled complexity of smoothness, definition, and flavor. Conjure... Imagine the Possibilities.

About Chris "Ludacris" Bridges

Chris "Ludacris" Bridges is a celebrated recording artist, actor, entrepreneur, and philanthropist, as well as a connoisseur of fine spirits. Ludacris has sold over 20 million albums worldwide with each release being certified platinum or multi-platinum by the RIAA. To date, he has won three Grammy Awards (including Best Rap Album for Release Therapy) and appeared in two Academy Award-winning films. In addition to his creative endeavors and business ventures, Mr. Bridges serves as Chairman and CEO of The Ludacris Foundation, an award-winning non-profit organization dedicated to helping young people achieve their dreams through the encouragement of "Principles of Success."

About Birkedal Hartmann

For over a century, Birkedal Hartmann has been creating award-winning cognacs of exceptional quality and character. During this time the company has supplied its cognacs to Europe's Royal Houses and become renowned throughout Europe and the world as a purveyor of fine wines and spirits. The company is based in Cognac, France, and is led by fourth-generation wine and spirits producer Kim Birkedal Hartmann.

    Contact:

    Conjure Imports, LLC
    Nino Serafini
    +1 305 967 7430
    info@conjurecognac.com
    http://www.conjurecognac.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Conjure Imports, LLC

Central European Distribution Corporation (Nasdaq: CEDC) will have its third quarter 2009 earnings conference call on November 4, 2009 at 8:30 a.m. Eastern Time. The conference call will be broadcast live over the internet. William Carey, Chairman and Chief Executive Officer, and Chris Biedermann, Vice President and Chief Financial Officer, invite you to listen to their discussion of third quarter 2009 results.

To listen to the call live, you must go to the following web cast at least fifteen minutes early in order to register. You can then download and install any necessary audio software. For those who cannot listen to the live broadcast, a replay of the discussion will be available shortly after the call on our website at www.cedc.com.

    What:     Central European Distribution Corporation Third Quarter 2009
              Earnings Conference Call
    When:     Wednesday, November 4, 2009 at 8:30 a.m. Eastern Time
    Where:    http://www.videonewswire.com/event.asp?id=63572
    How:      Live over the Internet - Simply register and then log on to the
              web at the address above
    Contact:  James Archbold, Director of Investor Relations, (610) 660-7817

               TO LISTEN TO THE CONFERENCE CALL PLEASE DIAL IN:
                     International Calls: 785-830-1942
                          Toll Free: 800-768-6570
                        Confirmation Code: 9313345

CEDC is one of the largest vodka producers in Poland and produces the Absolwent, Zubrowka, Bols and Soplica brands, among others. CEDC currently exports Zubrowka to many markets around the world, including the United States, England, France and Japan. CEDC also produces and distributes Royal Vodka, the top selling vodka in Hungary, and produces Parliament Vodka, the leading sub-premium vodka in Russia. CEDC also has an equity stake in the Russian Alcohol Group which produces Green Mark, the number one selling vodka in Russia along with Zhuravli, another top-selling sub-premium vodka in Russia.

CEDC also is the leading national distributor of alcoholic beverages in Poland by value, and a leading importer of alcoholic beverages in Poland and Hungary. In Poland, CEDC imports many of the world's leading brands, including brands such as Carlo Rossi Wines, Concha y Toro wines, Metaxa Brandy, Remy Martin Cognac, Guinness, Sutter Home wines, Grant's Whisky, Jagermeister, E&J Gallo, Jim Beam Bourbon, Sierra Tequila, Teacher's Whisky, Campari, Cinzano, Skyy Vodka and Old Smuggler. CEDC is also a leading importer of premium spirits and wines in Russia with such brands as Hennessey, Moet & Chandon and Concha y Toro, among others.

This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward looking statements involve known and unknown risks and uncertainties that may cause the actual results, performance or achievements of CEDC to be materially different from any future results, performance or achievements expressed or implied by our forward looking statements.

Investors are cautioned that forward looking statements are not guarantees of future performance and that undue reliance should not be placed on such statements. CEDC undertakes no obligation to publicly update or revise any forward looking statements or to make any other forward looking statements, whether as a result of new information, future events or otherwise, unless required to do so by securities laws. Investors are referred to the full discussion of risks and uncertainties included in CEDC's Form 10-K for the fiscal year ended December 31, 2008, including statements made under the captions "Item 1A. Risks Relating to Our Business", its Current Report on Form 8-K filed on July 13, 2009 and in other documents filed by CEDC with the Securities and Exchange Commission and risks arising from current credit market and economic conditions globally and in the markets in which we operate.

    Contact:

    In the U.S.:
    James Archbold
    Director of Investor Relations
    Central European Distribution Corporation
    610-660-7817

    In Europe:
    Anna Zaluska
    Corporate PR Manager
    Central European Distribution Corporation
    48-22-456-6001

SOURCE Central European Distribution Corporation

With nearly one in three adults planning to attend or host a Halloween party this year, AAA urges partygoers to plan in advance by designating a sober driver before enjoying the festivities.

"Halloween has become an increasingly popular occasion for adults to host and attend parties where alcohol is frequently served. By designating a sober driver, or by choosing not to drink alcoholic beverages if driving solo, this popular holiday can be less frightening for everyone," said Jake Nelson, director, AAA Traffic Safety Research and Advocacy.

According to the National Retail Federation, Halloween parties for adults have been growing in popularity over the past decade. This year about 30 percent of all adults will be celebrating with others, and an estimated sixty-two percent of those ages 18-24 will attend or host a party.

With legions of child pedestrians and their adult escorts in neighborhoods for trick-or-treating this weekend, and many costume-clad adults taking to the roads to attend holiday parties, it is imperative that everyone involved in the celebration think about the importance of traffic safety, AAA said.

Fifty-eight percent of all traffic fatalities in the U.S. on Halloween night last year involved a driver or motorcycle rider with a blood-alcohol content (BAC) of 0.08 or higher, which is illegal in every state.

To help keep the roadways safe this Halloween weekend, AAA offers partygoers a few easy tips:

• Designate a sober driver in advance. If intending to drink alcohol, plan ahead to get home safely by selecting a designated driver or ensuring cab service is available from the party location. Never ride with a driver who has been drinking.
• Consider an overnight stay. If attending a party at a friend's home, consider asking to stay overnight. If participating in festivities in a downtown or commercial area, look into hotel accommodations within walking distance. Many hotels offer special Halloween weekend rates and promotions.
• Do not let impaired guests drive. If hosting a Halloween party, remind guests to plan ahead and designate their sober driver, offer alcohol-free beverages and do not allow impaired guests to drive. Prepare a list of local taxi companies in advance to have ready should guests need to call one.
• Avoid traveling through residential areas. If possible, try to avoid cutting through residential areas where trick-or-treaters are likely to be present. If providing directions to a party, try not to route guests through residential areas unnecessarily.
• Watch for children in the street. While trick-or-treating, children may not pay attention to traffic and might cross mid-block or between parked cars. Motorists should scan far ahead when driving in residential areas, watch for children and cautiously monitor their actions.
• Obey the speed limit. Motorists should obey the posted speed limit. When driving through residential areas were trick-or-treaters are likely out, consider driving five miles per hour less than the posted speed limit.
  

For additional tips to keep Halloween safe, including tips for parents and trick-or-treaters, visit AAA.com/PublicAffairs.

As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

AAA news releases, high-resolution images, broadcast-quality video, fact sheets and podcasts are available on the AAA NewsRoom at AAA.com/news.

Stay connected with AAA on the web via:

Twitter.com/AAAnews

Twitter.com/AAAauto

YouTube.com/AAA

MySpace.com/AAAeveryday

AAA fan page on Facebook.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Christie Hyde

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=64864

(Logo: http://www.newscom.com/cgi-bin/prnh/20080226/DC15031LOGO)

SOURCE AAA

Orlando guests and Florida residents alike are savoring and celebrating culinary adventures at the annual Epcot International Food & Wine Festival, presented by Vanity Fair from now until November 8, 2009.

Celebrate culinary adventure along with the Springhill Suites Orlando Lake Buena Vista, Florida Hotel in the Marriott Village, as all of Orlando buzzes with excitement. Join travelers from all over the globe as you savor tastes from around the world. With more than 25 international marketplace kiosks, serving up tapas-sized portions of regional cuisine, this Epcot festival is a not-to-be-missed culinary adventure for the palette.

The flavors don't stop with the food, when you blend continental cuisine with the exotic entertainment of continents near and far. Add to that, exclusive wine and beer tastings, cooking demonstrations, food seminars and Disney's Race for the Taste 3K and 10K, and you have all the ingredients for a satisfying visit.

Simply blend a tasteful Lake Buena Vista hotel suite at the Springhill Suites, and you have the recipe for one unforgettable weekend getaway in Orlando.

For more information, visit http://disneyworld.disney.go.com/parks/epcot/special-events.

About Springhill Suites Orlando Lake Buena Vista in the Marriott Village

When looking for an exceptional Orlando area hotel, look no further than the Springhill Suites in the Marriott Village. As an official Walt Disney World Good Neighbor® Hotel, this extraordinary hotel offers 25% more space than traditional Orlando area hotel rooms. Continental breakfast, high speed Internet access, and on-site parking are all complimentary at this acclaimed hotel in Lake Buena Vista, Florida hotel, while large guest rooms provide an abundance of amenities to reflect the comforts of home. Splash in the spectacular outdoor swimming pool with a children's play area or relax in the whirlpool. Boasting a variety of dining options, the Village Food Court at this Walt Disney World Good Neighbor® Hotel offers ice cream, pizza, and sandwiches. Enjoy convenient, quick access to many nearby attractions, including Walt Disney World®, Universal Studios, SeaWorld, and Discovery Cove. Indulge in spacious studio suites perfect for extended Orlando family vacations at Springhill Suites Lake Buena Vista, Fl.

For more information or to make a reservation, call 407-938-9001 or visit http://marriott.com/mcolx.

SOURCE SpringHill Suites Orlando Lake Buena Vista in the Marriott Village

Captain Morgan, legendary purveyor of good times, is returning to Key West for Fantasy Fest with the ultimate Halloween party, along with a familiar Safe Ride solution.

Celebrating its 30th year, Fantasy Fest is a 10-day extravaganza of non-stop costume competitions, masquerade balls, parties and street fairs, highlighted with the most outrageous parade in the country, the Captain Morgan Fantasy Fest Parade.

On Halloween night, Captain Morgan and his crew of Morganettes will lead a cavalcade of floats down Duval Street while upwards of 75,000 costumed revelers line the streets of the historic route. The Captain Morgan Fantasy Fest Parade features brilliant bands, outlandish dancers and more than 70 dazzling floats (some blaring music, some sporting elaborate creatures of fantasy), while parade participants revel with the onlooker's ala Mardi Gras.

Placing a premium on responsibility, the makers of Captain Morgan Original Spiced Rum and the City of Key West Department of Transportation are proud to celebrate the fifth year of the Captain Morgan Safe Ride program that provides all consumers with free public transportation from 5 p.m. - 2 a.m. on Saturday night.

"Everybody wins with the Captain Morgan Safe Ride program," said Myra Wittenberg, Director of the Key West Department of Transportation. "This is our fifth year providing a valuable public service. We encourage Fantasy Fest-goers to take advantage of the Captain Morgan Safe Ride program as a safe way to get to and from the Captain Morgan Fantasy Fest Parade on Saturday night."

Shuttle buses will be available throughout Key West, the Lower Keys and up to Marathon, Fla., with continuous service operating from Oct. 31 at 5 p.m. to Nov. 1 at 2 a.m. Buses will be clearly marked as CAPTAIN MORGAN FANTASY FEST PARADE SHUTTLES and will allow partygoers to enjoy the festivities without having to worry about parking, traffic or driving alternatives.

Additional information fliers and brochures will available at the Key West Department of Transportation office, 627 Palm Ave., Key West, Fla., or at (305) 292-8160.

About Fantasy Fest

Since its inception in 1979, Fantasy Fest® has dazzled with images of Hollywood, Broadway and TV; transported us through time and back again; fabricated artful visions of beasts and beauties; explained myths and mysteries; and provided a stage for dreams and fantasies.

For more information about Fantasy Fest® and a schedule of events, visit the Festival's Web site at www.fantasyfest.net or call (305) 296-1817. For information about lodging in Key West, call 1-800-LAST-KEY or visit the Keys' Web site at www.fla-keys.com.

Captain Morgan reminds consumers to drink responsibly. Captain's Orders!

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.

SOURCE Diageo

Diageo (NYSE: DEO), the world's leading spirits, beer and wine company and industry leader in promoting responsible drinking, was recognized today by the Washington Regional Alcohol Program (WRAP) for its outstanding support of WRAP's efforts to combat underage drinking and drunk driving in the Washington-Metropolitan Area. The 2009 WRAPPY Award for Corporate Sponsor Award was presented to Diageo during WRAP's Annual Meeting Luncheon and Awards Ceremony today in Washington, DC.

"Diageo has a zero tolerance policy toward drunk driving and underage drinking and we are committed to working with WRAP and law enforcement officials in the Washington area to help address these complex issues," said Guy Smith, Executive Vice President, Diageo North America. "We hope that all stakeholders who have an interest in this fight will join us in promoting responsible drinking across the region."

WRAP's work makes an enormous difference every day in saving lives and educating people about the dangers of irresponsible alcohol consumption. Through public education, innovative health education programs and advocacy, WRAP has been credited with helping to lower the alcohol-related traffic fatality rate in the Washington metro area and contributing to a near 10 percent decrease in the national average of alcohol-related traffic fatalities in 2008.

"With one-third of greater Washington's traffic deaths caused by drunk drivers, it's important to have partners to help combat this deadly problem," said Kurt Gregory Erickson, President of WRAP. "Diageo's generous support of our lifesaving mission has been a key factor in the progress we are making to help to beat this fight against reckless drinking once and for all."

Diageo recently announced that it will make a $100 donation to WRAP's SoberRide initiative for each tackle recorded by a Redskins safety during the 2009 season. The donation comes as part of the "Responsibility is a Team Sport" program led by Diageo and The Washington Redskins. Created in 1993, SoberRide is a free taxicab ride program that helps to keep roads in the Washington D.C. area safe from impaired drivers during traditionally high-risk, holiday periods. The donation will help ensure that a greater number of taxicabs will be available to D.C. residents during these periods.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Washington Regional Alcohol Program (WRAP)

Founded in 1982, the Washington Regional Alcohol Program is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area's alcohol-related traffic deaths consistently lower than the national average. WRAP, however, may best be known to area residents via the organization's popular free cab ride service for would-be drunk drivers, SoberRide. For more information, visit WRAP's web site at www.wrap.org.

SOURCE Diageo

Tequila CAZADORES®, the number-one premium tequila in the world(1) and Official Spirits Sponsor of the Ultimate Fighting Championship® ("UFC®"), is proud to announce the seventh recipient of the Tequila CAZADORES Authentic Spirit Award. Light Heavyweight fighter Brandon "The Truth" Vera will accept this award. Known for his skilled mixed martial arts fighting, Vera is also dedicated to social responsibility and using his fame to give back to the local community that supports him.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091023/NY97724)

Brandon Vera donates his time to make a positive impact through Ysabel's Pink Angels, an Athletes for Education program located in his local community of San Diego, CA. Vera makes regular hospital visits to the pediatric oncology floor to deliver stuffed animals and remote control cars to kids. He has also announced the start of a new non-profit program, Kids for Truth, an afterschool program that rewards youth from surrounding middle schools with the opportunity to participate in activity based life skills, team building and community service projects to improve self-esteem, confidence and character. As winner of the Authentic Spirit Award, Tequila CAZADORES will present Vera with an Authentic Spirit Award plaque and $1,000 donation made in his name to Ysabel's Pink Angels.

"Brandon Vera is an excellent example of the positive affect celebrities and athletes can have on their local community," said Ariel Meyer, vice president and brand managing director, Tequila CAZADORES. "We are proud to honor and showcase his dedication through this successful award program."

The Authentic Spirit Award is an honor that is presented to the UFC fighter who best exemplifies one of the following qualities: social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter will be presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter's charity of choice. These monthly awards will culminate with a larger award presented to the fighter who best exemplifies all the qualities over the course of the year. A $10,000 check from Tequila CAZADORES will be presented to this winner with the full proceeds benefiting the fighter's charity of choice.

Tequila CAZADORES is the Official Spirit Sponsor of the Ultimate Fighting Championship® ("UFC®") through March 2010. UFC is the world's leading professional mixed martial arts organization ("MMA") that offers a premier series of MMA sporting events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans (21+) around the world.

Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

About Tequila CAZADORES®

Tequila CAZADORES is the maker of the number-one premium tequila in the world(1) and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a family of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® blended Scotch whiskies, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

    For additional information:
    Cortney Silverman, Senior Account Executive
    CORBIN & ASSOCIATES, LTD.
    Cortney@corbinpr.com
    (212) 246-3586

    Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., INC.
    jgerbino@bacardi.com
    (305) 573-8600, x1421

DRINK RESPONSIBLY. DISFRUTE CON MODERACION

®2009 CAZADORES IS A REGISTERED TRADEMARK AND THE DEER DEVICE IS A TRADEMARK. IMPORTED BY TEQUILA CAZADORES U.S.A., SEAL BEACH, CA. TEQUILAS - EACH 40% ALC. BY VOL.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

(1) 2007 International Wine & Spirit Record (IWSR)

SOURCE Tequila CAZADORES(R)

The Third Annual Cook. Eat. Drink. Live. Festival returns November 6-8(th) to feature culinary celebrities, tastings, shopping, and more. Presented by CCK Global Events and sponsored by Zagat and the Astor Center, the Festival will take place at Chelsea's The Tunnel/La Venue.

Cook. Eat. Drink. Live. is a lively, interactive, holiday-themed event that showcases new food products, celebrity chefs, wineries, cocktails, cookbook authors, mixologists, and popular restaurants. In addition to the tastings, guests can do holiday shopping with both purveyors and wineries, as well as have the opportunity to purchase gift certificates to over fifty of New York City's popular eateries.

Some highlights from this year's Cook. Eat. Drink. Live.:

• The Main Stage features cooking demonstrations, party planning tips, sampling by celebrity chefs and authors. Hosted by Tanya Wenman-Steel, editor-in-chief of epicurious.com, the talent includes chefs Bill Telepan, Jimmy Bradley and television personality/author Karen Bussen.
• The Astor Stage offers a range of informative and fun holiday-themed programs throughout the festival hosted by television personality Ted Allen, wine expert Marnie Old, Orson Salicetti, Apotheke's Mixologist and more.
• Robert Mondavi Discover Wine Pavilion will be stocked with wines from the Robert Mondavi Private Selection and Mondavi Winery portfolios. The pavilion provides guests with an interactive learning experience through tastings and classes.
• FineWaters Pavilion offers tastings, flavor profiles, serving and stemware suggestions from a distinctive collection of waters from around the world, including Patagonia Mineral S.A. and Glace Rare Iceberg Water.
• Action Against Hunger. A portion of the proceeds from the festival will go to Action Against Hunger (www.actionagainsthunger.org).
  

    What:     2009 Cook. Eat. Drink. Live.
    When:     November 6-8, 2009.  Friday 6-9PM, Saturday 2-6PM, Sunday 2-6PM
    Where:    The Tunnel/La.Venue, 608 West 28th Street, NY, NY
    Agenda:   Interactive food festival featuring tastings, chef demos,
              wineries, cocktails, popular restaurants, and opportunities for
              early holiday shopping.

Tickets are $65.00 per day and can be purchased online (www.cookeatdrinklive.com) or by phone: 888-695-0888.

Cook. Eat. Drink. Live. is made possible by the generous support of Zagat Survey, The AstorCenter, Coca-Cola, The Grape Exchange, Viking, The Last Store on Main Street, Debragga.com, Amtrak, FineWaters, New York Post, NYC.com, GRI, Robert Mondavi Discover Wine, Imbibe, Coffee & Tea Festival NYC, Oceans Alive Scallops, City Guide, ISES, Promenade, and Skyline Credit Ride.

SOURCE CCK Global Events

The 2009 Pinot Noir harvest is wrapping up in the Santa Lucia Highlands appellation, with winegrowers reporting potentially very high quality and normal yields. Some of California's finest vineyards call the S.L.H. home, with more than thirty winegrowers cultivating over 2,500 acres of Pinot Noir there.

At the Pisoni Vineyard, Gary Pisoni is very happy with the quality of his just-completed Pinot Noir harvest: "The eventual '09 vintage looks very promising. It was the third consecutive dry winter which limited yields and the cool summer and fall, with only one small heat wave, gave us mature fruit at low sugar levels. We are seeing great density, acidity, and high tannin levels." The crush at Pisoni ran along fairly traditional timelines, beginning mid-September and finishing mid-October.

Dan Lee of Morgan Winery is also excited about the quality of the Pinot Noir off his organically farmed Double L Vineyard: "We started picking Pinot Noir on September 12 and are just now finishing up. It is a light crop, at over 100 tons, about 20% less than a 'normal' year. The fruit is very focused; quality looks very good. At midsummer, we were 5 to 10 days behind a 'normal' schedule. We had a temperate August with less fog and one warm spell that caught us up in sugar levels but not necessarily in flavor development. The winemaker that looks to the flavors and not the sugar levels will be rewarded this harvest - patience is key."

At neighboring McIntyre Vineyard, this year marked the thirty-third Pinot Noir crush on one of the district's oldest, sustainably farmed estates. Owner Steve McIntyre: "It was a great growing season, on par with '07, until Labor Day. Some 'heat spikes' then accelerated sugar numbers with phenolic balance lagging behind. Happily, cool fall weather has allowed the flavors to catch up and the fruit we brought in looks very good indeed. Just slightly higher than normal crop levels off the McIntyre property but very high quality. The '09 vintage? Cool temperatures, no damaging rain, gentle ripening - just another perfect Pinot harvest in paradise."

The Santa Lucia Highlands is one of the crown jewels of California viticulture, growing and producing some of the state's best cool climate Pinot Noir, Chardonnay, and Syrah. The appellation encompasses more than 5,000 acres of prime vineyards; the area's unique character was recognized with official A.V.A. status in 1991.

Formed in 2005, the Wine Artisans of the Santa Lucia Highlands is a formal association of vineyards and vintners that grow grapes here or use this region's fruit to craft their wines. Their primary goal is to promote this unique viticultural district and increase awareness and appreciation of the Santa Lucia Highlands.

On February 8, 2010, thirty member brands will be pouring their S.L.H.-appellated wines for the trade and press in San Francisco at Fort Mason. The general public is invited to sample the wines of the Highlands at a gala tasting at Hahn Estates on Saturday, May 15, 2010. To learn more, please visit http://www.santaluciahighlands.com

Contacts:

Pisoni Vineyard: mark@pisonivineyards.com

Morgan Winery: dan@morganwinery.com

McIntyre Vineyards: steve@mcintyrevineyards.com

Santa Lucia Highlands Wine Artisans: dave@santaluciahighlands.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Wine Artisans of the Santa Lucia Highlands

Pennsylvania municipalities received more than $2.3 million in licensing fees collected on their behalf by the Pennsylvania Liquor Control Board during a six month period that ended July 31.

Fees are collected whenever a liquor license application, renewal or validation is approved, according to Patrick J. "P.J." Stapleton III, chairman of the Liquor Control Board. The money is distributed to the municipality in which the license is located to help defray the cost of local law enforcement. The Liquor Control Board makes distributions twice a year.

"The $2.3 million the Liquor Control Board distributed this summer went to municipalities in 66 of 67 Pennsylvania counties, adding to the $2.2 million we distributed in the first half of the year," Stapleton said.

The largest distribution during the six months that ended in July was in the amount of $385,875 to the City of Pittsburgh, Stapleton added.

"License fees are based on the type of license and the population of the municipality in which it is located," said Jerry W. Waters Sr., director of the Liquor Control Board's Bureau of Regulatory Affairs. The bureau oversees the regulation of almost 20,000 liquor licensees and permittees statewide, including restaurants, clubs and beer distributors. To maintain the privilege of selling alcohol, licensees and permitees are required by Pennsylvania's Liquor Code to renew or validate their licenses annually.

Established in 1933 at the end of national Prohibition, the Pennsylvania Liquor Control Board regulates the distribution of beverage alcohol. In addition to its regulating the industry, the Liquor Control Board operates 618 Wine & Spirits Stores. The Liquor Control Board reported sales of more than $1.8 billion in fiscal 2008-09 and a return of $494.5 million in taxes and profits to the state's General Fund, helping to pay the cost of essential services such as education, health care, infrastructure and public safety.

Media contact: Nick Hays or Francesca Chapman, 717-783-8864.

Editor's note: For a complete, county-by-county list of municipalities receiving fee distributions, click here or call the Liquor Control Board Press Office at 717-783-8864.

SOURCE Pennsylvania Liquor Control Board

Conjure, the innovative new spirit from Chris "Ludacris" Bridges, made its television debut on NBC's The Jay Leno Show on Tuesday, October 20, 2009. Ludacris was featured on the segment "Ten @ Ten," in which Leno asked the famed rapper, actor and entrepreneur what his favorite drink is.

Image: http://www.ereleases.com/pr/Conjure.jpg

"I actually have a cognac called Conjure cognac, and here is the bottle right here," said Bridges. "It's coming to a liquor store near you. Make sure you ask for it."

View the full segment here: http://www.thejaylenoshow.com/video/episodes/?vid=1168469&tin=1842&tout=2508

Tuesday's show also included an appearance by Bridges' friend Martha Stewart.

"I love doing the Leno show," says Bridges. "Jay and I have great chemistry, and I was excited to debut Conjure on such a highly respected show."

About Conjure

Conjure is a collaboration between international superstar Chris "Ludacris" Bridges and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. The company is based in Cognac, France, with offices in Miami, Florida and Oslo, Norway. Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions, including, among others, Grande Champagne, Petite Champagne, and Borderie. Conjure is a highly selective blend of thirty to forty eaux-de-vie, aged in Limousin oak barrels up to fifty years old. The combination of Conjure's distinct blend and finely seasoned barrels provides an unparalleled complexity of smoothness, definition, and flavor. Conjure... Imagine the Possibilities.

About Chris "Ludacris" Bridges

Chris "Ludacris" Bridges is a celebrated recording artist, actor, entrepreneur, and philanthropist, as well as a connoisseur of fine spirits. Ludacris has sold over 20 million albums worldwide with each release being certified platinum or multi-platinum by the RIAA. To date, he has won three Grammy Awards (including Best Rap Album for Release Therapy) and appeared in two Academy Award-winning films. In addition to his creative endeavors and business ventures, Mr. Bridges serves as Chairman and CEO of The Ludacris Foundation, an award-winning non-profit organization dedicated to helping young people achieve their dreams through the encouragement of "Principles of Success."

About Birkedal Hartmann

For over a century, Birkedal Hartmann has been creating award-winning cognacs of exceptional quality and character. During this time the company has supplied its cognacs to Europe's Royal Houses and become renowned throughout Europe and the world as a purveyor of fine wines and spirits. The company is based in Cognac, France, and is led by fourth-generation wine and spirits producer Kim Birkedal Hartmann.

    Contact:

    Conjure Imports, LLC
    Nino Serafini
    +1 305 967 7430
    info@conjurecognac.com
    http://www.conjurecognac.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Conjure Imports, LLC

Thanks to a hot year with some rain in June and very little in July and August, healthy vines were able to produce grapes of impeccable quality and optimum ripeness in Beaujolais. This combination of deliciously sweet, small, thick-skinned berries -- displaying a perfect balance of sugar and acidity -- and extremely low yields, has winemakers and producers anticipating that 2009 will be one of the greatest vintages Beaujolais has ever known.

The harvest, which began on August 27th as more than 50,000 grape pickers descended upon the region, lasted throughout the month of September, with picking in the latest ripening areas finishing around the 25th. The first signs of the great potential for this vintage came from the deeply concentrated color of the first juice press. According to Jean-Luc Berger, technical manager of Inter Beaujolais and the French Vine and Wine Institute, "With the exception of 2005, we haven't seen such rich color since the 1976 vintage."

The fermentation process has already begun in the cellar, where classic raspberry and blackcurrant aromas of Beaujolais' principal grape variety, Gamay, are showing remarkable aromatic complexity with rich and seductive flavors of small red fruits at the forefront as well as vine peach and violet.

With tannins high in both quality and number (levels are comparable to 2005) the structure, length, and finish of the wines are expected to be outstanding. Producers are anticipating fleshy, powerful, cellar-worthy wines, displaying richness, fruitiness and freshness. Jean-Luc Longere, a winemaker in Le Perreon said, "2009 is set to be as elegant and refined as it is powerful. This year, we have to allow the grape to express itself."

The 2009 vintage in Beaujolais is showing signs of being a historic one that will undoubtedly be celebrated by producers and wine lovers alike for years to come. Dominique Capart, winemaker and President of Inter Beaujolais said, "This vintage will only get better with age. Fifteen years from now you will still be able to enjoy the pleasure and magnificence of 2009."

About Inter Beaujolais

Inter Beaujolais is the official wine-trade organization of the region. Its primary mission is to promote Beaujolais wines in France and in key export markets by raising awareness of the region. In addition, Inter Beaujolais is responsible for three other major activities: research and development -- they boast the largest research facility in France, economic studies to best position their offer, and lastly, the protection and the defense of Beaujolais AOC. For more information, please log on to the newly launched: www.beaujolais.com.

SOURCE Inter Beaujolais

Akvinta, the Luxury Organic Vodka has been awarded double gold at the Vodka Masters in the Super Premium category and for design & packaging.

John Jeffrey, the UK Brand Director and Catharine Thomas, International Director for Travel and Luxury Retail, were 'thrilled to receive such special recognition for a Brand they have nurtured and grown into one of the top 5 Super Premium Vodka brands in the UK only 2 years since its launch'.

Patience Gould, editor of The Spirits Business, along with an expert panel, judged over 100 different Vodkas based on a number of categories, including region, flavour, design and packaging. All the tastings were conducted blind, and a very strict criteria of excellence applied.

This latest triumph for Akvinta, follows on from achieving USDA Organic certification, the launch into the American market, and key listings with retail partners both in the US and UK, as well as several new high end bars and clubs.

Mr Pavel Ryabov, CEO of Akvinta Vodka said:

'To receive two golds in a category that has many players is an exceptional achievement. Our peers have reaffirmed and effectively rubber stamped our belief that we are working with a drink that not only delivers in terms of looks, but also taste and brand experience. We look forward to taking Akvinta to new heights for the remainder of this year, and on into 2010.'

Notes to Editors

Akvinta, The First Mediterranean Luxury Vodka, is lovingly made in Imotski, Croatia in the foothills of the Dinaric Alps, from Organic Italian Wheat Spirit and Dalmatian Spring Water.

Dalmatia, as well as being a beautiful holiday destination, is one of the last ecologically unspoiled places in Europe. The purity of the air and the water in this area combined with a technically advanced unique 5 stage filtration process through Charcoal, Marble, Silver, Gold and Platinum all contribute to making a truly outstanding vodka.

Akvinta has a light lemon nose, appealing sweetness, luxurious round mouth-feel and a gloriously smooth finish. Delightfully moreish when drunk neat or over ice, its round, luxurious structure adds quality to Cocktails and makes a first class Vodka Martini.

It has organic certification from both Europe and the United States.

SOURCE Akvinta Vodka

Conjure, the innovative new spirit from Chris "Ludacris" Bridges, made its television debut on NBC's The Jay Leno Show on Tuesday, October 20, 2009. Ludacris was featured on the segment "Ten @ Ten," in which Leno asked the famed rapper, actor and entrepreneur what his favorite drink is.

Image: http://www.ereleases.com/pr/Conjure.jpg

"I actually have a cognac called Conjure cognac, and here is the bottle right here," said Bridges. "It's coming to a liquor store near you. Make sure you ask for it."

View the full segment here: http://www.thejaylenoshow.com/video/episodes/?vid=1168469&tin=1842&tout=2508

Tuesday's show also included an appearance by Bridges' friend Martha Stewart.

"I love doing the Leno show," says Bridges. "Jay and I have great chemistry, and I was excited to debut Conjure on such a highly respected show."

About Conjure

Conjure is a collaboration between international superstar Chris "Ludacris" Bridges and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. The company is based in Cognac, France, with offices in Miami, Florida and Oslo, Norway. Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions, including, among others, Grande Champagne, Petite Champagne, and Borderie. Conjure is a highly selective blend of thirty to forty eaux-de-vie, aged in Limousin oak barrels up to fifty years old. The combination of Conjure's distinct blend and finely seasoned barrels provides an unparalleled complexity of smoothness, definition, and flavor. Conjure... Imagine the Possibilities.

About Chris "Ludacris" Bridges

Chris "Ludacris" Bridges is a celebrated recording artist, actor, entrepreneur, and philanthropist, as well as a connoisseur of fine spirits. Ludacris has sold over 20 million albums worldwide with each release being certified platinum or multi-platinum by the RIAA. To date, he has won three Grammy Awards (including Best Rap Album for Release Therapy) and appeared in two Academy Award-winning films. In addition to his creative endeavors and business ventures, Mr. Bridges serves as Chairman and CEO of The Ludacris Foundation, an award-winning non-profit organization dedicated to helping young people achieve their dreams through the encouragement of "Principles of Success."

About Birkedal Hartmann

For over a century, Birkedal Hartmann has been creating award-winning cognacs of exceptional quality and character. During this time the company has supplied its cognacs to Europe's Royal Houses and become renowned throughout Europe and the world as a purveyor of fine wines and spirits. The company is based in Cognac, France, and is led by fourth-generation wine and spirits producer Kim Birkedal Hartmann.

    Contact:

    Conjure Imports, LLC
    Nino Serafini
    +1 305 967 7430
    info@conjurecognac.com
    http://www.conjurecognac.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Conjure Imports, LLC

Akvinta, the Luxury Organic Vodka has been awarded double gold at the Vodka Masters in the Super Premium category and for design & packaging.

John Jeffrey, the UK Brand Director and Catharine Thomas, International Director for Travel and Luxury Retail, were 'thrilled to receive such special recognition for a Brand they have nurtured and grown into one of the top 5 Super Premium Vodka brands in the UK only 2 years since its launch'.

Patience Gould, editor of The Spirits Business, along with an expert panel, judged over 100 different Vodkas based on a number of categories, including region, flavour, design and packaging. All the tastings were conducted blind, and a very strict criteria of excellence applied.

This latest triumph for Akvinta, follows on from achieving USDA Organic certification, the launch into the American market, and key listings with retail partners both in the US and UK, as well as several new high end bars and clubs.

Mr Pavel Ryabov, CEO of Akvinta Vodka said:

'To receive two golds in a category that has many players is an exceptional achievement. Our peers have reaffirmed and effectively rubber stamped our belief that we are working with a drink that not only delivers in terms of looks, but also taste and brand experience. We look forward to taking Akvinta to new heights for the remainder of this year, and on into 2010.'

Notes to Editors

Akvinta, The First Mediterranean Luxury Vodka, is lovingly made in Imotski, Croatia in the foothills of the Dinaric Alps, from Organic Italian Wheat Spirit and Dalmatian Spring Water.

Dalmatia, as well as being a beautiful holiday destination, is one of the last ecologically unspoiled places in Europe. The purity of the air and the water in this area combined with a technically advanced unique 5 stage filtration process through Charcoal, Marble, Silver, Gold and Platinum all contribute to making a truly outstanding vodka.

Akvinta has a light lemon nose, appealing sweetness, luxurious round mouth-feel and a gloriously smooth finish. Delightfully moreish when drunk neat or over ice, its round, luxurious structure adds quality to Cocktails and makes a first class Vodka Martini.

It has organic certification from both Europe and the United States.

SOURCE Akvinta Vodka

Kim Crawford Wines, a brand built by forging its own path and embracing individualism, today launched The Artists' Lounge, a virtual community designed to celebrate emerging artists, uncork creativity and let the community start something. Consumers are invited to join the conversation by sharing their thoughts, ideas and musings at ExperienceKimCrawford.com/ArtistLounge.

Participants will earn a chance to see their ideas and inspiration turned into original works of art, with one winner earning the chance to experience the spirit of Kim Crawford Wines with a trip for two to New Zealand.

"At Kim Crawford, we believe that winemaking is truly an art as we strive to capture the true aromas and flavors of New Zealand in each bottle, combining a passion for excellence with a vision for exploring new boundaries," says Matt Large, winemaker. "We're taking our individualistic spirit beyond the wine bottle and hope to inspire, engage and support the emerging art community with The Artists' Lounge."

Kim Crawford has identified emerging artists across various mediums to take ideas shared by visitors to The Artists' Lounge and turn them into original works of art that are truly reflective of the times. Every two weeks from now through January, 2010, one of the Artists in Residence will select a consumer's inspiration based on starting something new -- be it a relationship, challenge or chapter in life -- to be the starting point for an original piece of artwork. That consumer will be awarded with the original artwork and become eligible for the trip. In February, Kim Crawford Wines will select the most inspiring idea from the seven original artwork winners to win the grand prize.

The Artists in Residence include:

• Matt Messina, award-winning film, television and symphony composer
• Gary Heller, expressive photographer
• Emily Kagan Trenchard, performance poet specializing in slam poetry
• Dan Grzeca, painter and printmaker
  

The collection of art resulting from the Artists in Residence will be unveiled in the fall as Kim Crawford Wines' "Vintage 2009" through a virtual gallery opening on The Artists' Lounge. This space will host the artwork created from the winning inspirations showcased all together to capture the work of the community and inspire further creations.

To join the community or find the official rules of the original art contest, please visit ExperienceKimCrawford.com/ArtistLounge.

Supporting the Arts Online and Off

The site design allows for the community to grow in a dynamic way beyond the Artists in Residence inspiration posts, with the goal of creating a space where consumers will share ideas and where emerging artists can post their work and information. There is a Member Gallery where artists can post their work giving them a new, virtual venue to reach a wider audience, and in turn art fans can view the work being done by today's emerging artists. All members of The Artists' Lounge will have profiles to connect with others, share their work and ideas, and tag the artwork that they like.

Kim Crawford Wines will extend The Artists' Lounge off-line with a "Vintage 2009" art donation to existing partner GenArt, the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. The donation will include a piece from each of the Artists in Residence and will be auctioned off at a future GenArt event.

The Artists' Lounge builds on the long-standing support for emerging artists started by the founders Kim and Erica Crawford. Kim Crawford Wines is inspired by discovery, innovation and enjoyment of life. From discovering new music, attending gallery exhibits, sponsoring festivals and more, Kim Crawford Wines believes in celebrating the arts. Check out the newly redesigned Web site at ExperienceKimCrawford.com to learn more.

About Kim Crawford Wines

Kim Crawford Wines captures the true aromas and flavors of New Zealand in each bottle. The established leader in luxury-priced Sauvignon Blanc from New Zealand, Kim Crawford Wines combines a passion for excellence in winemaking with a vision of exploring new boundaries.

SOURCE Kim Crawford Wines

As a result of the reform of the Common Market Organization (CMO) of the wine sector in Europe and the new category "Vin de France," ANIVIT (National Wine Council of Vins de Table and Vins de Pays) officially became ANIVIN DE FRANCE (National Council of Vin of France), during its General Assembly on October 6, 2009. The new category replaces Vin de Table, and, for the first time, allows the mention of varietal and vintage on the label.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091016/NY94024LOGO )

The missions of the new wine council are entirely centered on the development of the new category Vin de France (wines without geographic denomination), conforming to the missions defined by the CMO of the wine sector, specifically:

• Ensure a permanent and ongoing association among the different professional bodies of producers and trade professionals.
• Improve the knowledge of the organization and regulation of the markets.
• Develop the exposure, accessibility and penetration of Vin de France, primarily through public relations, tastings and trade exhibitions, publicity, advertising and sales promotion.
• Promote moderate and responsible consumption, notably within the association Vin et Societe. Vin et Societe is a group whose missions are also to promote moderate consumption and to convey the economic, commercial and cultural values of wine.
• Participate in national or regional Research and Development programs, and in collective action by the wine sector as a whole.
  

The wine council maintains the same governance, with Rene Moreno as President.

The board of directors of ANIVIN DE FRANCE were named by the four founding organizations: AGEV (the General Union of French Wine Producers), CFVDP (French Federation of Vin de Pays), VIF (Independent Winegrowers of France) and CCVF (Federation of French Wine Cooperatives) in order to drive the new category of Vin de France, with or without the mention of varietal and vintage.

"Concerning the missions of l'ANIVIN DE FRANCE, one of our top priorities will be to sustain the action of Vin et Societe," explained Rene Moreno, president of the new wine council.

SOURCE ANIVIN DE FRANCE

The Charge for Harm Alliance - a diverse coalition of treatment and prevention providers, public health advocates, consumers advocates, public safety groups, youth and labor - launched a campaign today to pass an alcohol mitigation fee in California in 2010.

Over 100 people rallied with the new Alliance in South Central Los Angeles to advocate for the passage of AB 1019, the Alcohol-Related Services Program. Simultaneously, Supervisor Bevan Dufty of San Francisco held a hearing on a resolution asking San Francisco to support AB 1019. A new Web site loaded with information on the bill and alcohol harm was launched at www.ChargeForHarm.org.

AB 1019, authored by Assembly Member Jim Beall (D-San Jose), would establish the Alcohol-Related Services Program within the California Department of Alcohol, Tobacco and Drugs. A $1.44 billion annual alcohol mitigation fee will fund the program and mark the first time the industry has begun to pay its fair share of California's annual alcohol-related trauma care, hospitalization, treatment, prevention, and criminal justice costs. As AB 1019 is a fee program, it only requires a majority vote in Sacramento.

Michael Scippa, Advocacy Director of Marin Institute, reported, "Alcohol consumption in California costs $1,000 per resident or $38.4 billion a year." Scippa added, "The industry pays next to nothing to mitigate the harm, creating a toxic effect on our chronically under-funded health care system and the criminal justice system."

The Charge For Harm Alliance wants alcohol mitigation fees to directly pay for numerous drinking-related public health and safety programs, like trauma care, hospitalization, court costs and enforcement. Over 10,000 people a year die from alcohol-related causes in California. There are 100 incidents of alcohol-related harm every hour including injuries, violent crimes and high-risk sex. Since 1991, California alcohol excise taxes have decreased in real value by 45%, while foreign-based alcohol corporations reap enormous profits from sales in the state.

Demi Climax, a student from Cuyamaca Community College, San Diego and co-chair of the San Diego County Youth Council asked, "Why are our elected leaders trying to protect the alcohol industry from reasonable and long-overdue fee increases while the majority of Californians favor them - what are they waiting for?"

Ruben Rodriguez, Executive Director, Pueblo y Salud, Inc. of San Fernando Valley, said, "If I harm an individual, or cause property damage, the court will demand I make restitution. It's time we hold Big Alcohol accountable as well by getting them to pay their fair share of the damage their products cause."

Rodriguez is also Chairman of the Los Angeles Coalition on Alcohol Policy Revenue.

Yolanda Cordero, Prevention Coordinator at the Los Angeles Department of Public Health Alcohol and Drug Program Administration, stated, "Based on strong evidence of effectiveness for reducing excessive alcohol consumption and related harms (i.e., higher alcohol prices were associated with less youth drinking, fewer motor vehicle crashes and fatalities, etc.), the Task Force on Community Preventive Services recommends, 'increasing the unit price of alcohol by raising taxes.'"

For more information, please visit the Charge for Harm Alliance Web site ChargeForHarm.org.

    Contact: Michael Scippa (415) 548-0492
    Jorge Castillo (213) 840-3336

SOURCE Charge for Harm Alliance

The BET Hip-Hop Awards ended on a high note when Conjure, the innovative new spirit from Chris "Ludacris" Bridges, sponsored a post-award-show party hosted by Ludacris and fellow music impresario, Diddy. A litany of Hip-Hop stars, including Busta Rhymes, Fabolous, Lyfe Jennings, and Jazze Pha, were in attendance at Atlanta's Velvet Room to experience Conjure, salute the honorees and give impromptu performances.

Image: http://www.ereleases.com/pr/Conjure.jpg

"BET always gives one of the best Hip-Hop parties of the year and partnering with Conjure and Diddy made our post party a slam dunk," said Ludacris. "You can never go wrong when you have a room filled with great friends, great music, and, of course, Conjure cocktails everywhere."

Conjure joint venture partner Kim Birkedal Hartmann, of world-renowned cognac house Birkedal Hartmann, adds, "It was rewarding to see so many people enjoying Conjure. The night was a big success for everyone."

About Conjure

Conjure is a collaboration between international superstar Chris "Ludacris" Bridges and famed cognac house Birkedal Hartmann, a producer of award-winning spirits since 1887. The company is based in Cognac, France, with offices in Miami, Florida and Oslo, Norway. Conjure is made from the ugni blanc grape from blends that represent a variety of Cognac regions, including, among others, Grande Champagne, Petite Champagne, and Borderie. Conjure is a highly selective blend of thirty to forty eaux-de-vie, aged in Limousin oak barrels up to fifty years old. The combination of Conjure's distinct blend and finely seasoned barrels provides an unparalleled complexity of smoothness, definition, and flavor. Conjure... Imagine the Possibilities.

About Chris "Ludacris" Bridges

Chris "Ludacris" Bridges is a celebrated recording artist, actor, entrepreneur, and philanthropist, as well as a connoisseur of fine spirits. Ludacris has sold over 20 million albums worldwide with each release being certified platinum or multi-platinum by the RIAA. To date, he has won three Grammy Awards (including Best Rap Album for Release Therapy) and appeared in two Academy Award-winning films. In addition to his creative endeavors and business ventures, Mr. Bridges serves as Chairman and CEO of The Ludacris Foundation, an award-winning non-profit organization dedicated to helping young people achieve their dreams through the encouragement of "Principles of Success."

About Birkedal Hartmann

For over a century, Birkedal Hartmann has been creating award-winning cognacs of exceptional quality and character. During this time the company has supplied its cognacs to Europe's Royal Houses and become renowned throughout Europe and the world as a purveyor of fine wines and spirits. The company is based in Cognac, France, and is led by fourth-generation wine and spirits producer Kim Birkedal Hartmann.

    Contact:

    Conjure Imports, LLC
    Nino Serafini
    +1 305 967 7430
    info@conjurecognac.com
    http://www.conjurecognac.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Conjure Imports, LLC

Diageo, the world's leading spirits, wine and beer company and industry leader in promoting responsible drinking, brought a life-saving lesson about the dangers of drunk driving and underage drinking to students at Joliet Catholic Academy today. Brandon Silveria and his father Tony spoke to students about the importance of "making the right choice" about alcohol, and that if students are under the age of 21, the only responsible decision is not to drink. Just before his high school prom at age 17, Brandon was involved in an alcohol-related crash that required years of rehabilitation and left him permanently disabled.

"Diageo employees want to make sure that our products stay out of the hands of youth under twenty-one and we know that educating them about the dangers of underage drinking can help," said Guy Smith, Executive Vice President, Diageo North America. "By exposing teens to people like Brandon and the powerful message he has to tell, our aim is to raise awareness about this serious problem and assist our youth in making the right choice not to drink."

During the presentation, Brandon told students his wrenching story of how, as a high school student, he had everything a teenager could want - a job, a girlfriend and plans for the future - until he had a few drinks at a party and chose to drive home. After falling asleep at the wheel, crossing the centerline and crashing into a tree, he was left in a coma for three months and spent several years in rehabilitation. Brandon was so badly injured that basic motor functions such as walking, talking and swallowing had to be re-learned. He has a permanent brain injury and suffers from dangerous seizures. Brandon's presentations continue to receive standing ovations from students across the country.

"What you become depends on the choices that you make," said Brandon. "When I was 17, I had a job and a girlfriend. Because of my crash, I lost both of them. My hope is that by sharing my experiences with other young people, I can prevent others from being hurt or killed."

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Purple Cowboy Wines from Paso Robles, California's cowboy wine country wants you to take a moment to ask the question:

Are You Tough Enough To Wear Pink?

Tough Enough To Wear Pink is the western community's grassroots organization to raise awareness and money for families facing breast cancer at rodeos across the U.S. and Canada. Celebrating its Fifth Anniversary this year, TETWP began as a one-night challenge at the Wrangler National Final Rodeo in Las Vegas and blossomed into a movement that has captured the generous spirit of the people of the west.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091020/SF95569)

The original challenge was to the professional rodeo riders to wear pink on one night of the final competition to remind women to get their annual mammogram. Five years later, the idea has spread to rodeos large and small in communities across the U.S. and Canada. The majority of the money raised at events stays locally, helping women and their families facing the disease.

Purple Cowboy is the official wine of TETWP and donates a portion of their sales to support the campaign. The Fifth Annual TETWP night will be held on Wednesday, December 9, 2009 at the Thomas and Mack Arena in Las Vegas during the Wrangler National Finals Rodeo, rodeo's biggest competition. To celebrate, Purple Cowboy will be poured by the glass at many of the most popular Las Vegas watering holes throughout the month of December. In addition, in partnership with the exclusive Palms Place Hotel and Spa in Las Vegas, the cowboy wine is pleased to be featured in a very special lodging package for WNFR fans with wine dinners, receptions, luxury transport to the WNFR, VIP club access and room upgrades.

In related news, the Tough Enough To Wear Pink custom Simba guitar was featured in the October issue of "O" the Oprah Magazine. A portion of the guitar sales will also go to TETWP.

Says the Purple Cowboy:

"I am pleased to announce I am tough enough to play a pink guitar".

Purple Cowboy wines are Tenacious Red, a juicy red blend of Cabernet Sauvignon and Syrah, and Knight Rider, a delicious Purple Cowboy Merlot. The wines are made in the cowboy style to be juicy, red and guaranteed to stain your teeth purple. Nothing that a good teeth brushing can't fix.

For more info visit: purplecowboywines.com, toughenoughtowearpink.com, palmsplace.com, prorodeo.com

SOURCE Purple Cowboy Wines

The Third Annual Cook. Eat. Drink. Live. Festival returns November 6-8(th) to feature culinary celebrities, tastings, shopping, and more. Presented by CCK Global Events and sponsored by Zagat and the Astor Center, the Festival will take place at Chelsea's The Tunnel/La Venue.

Cook. Eat. Drink. Live. is a lively, interactive, holiday-themed event that showcases new food products, celebrity chefs, wineries, cocktails, cookbook authors, mixologists, and popular restaurants. In addition to the tastings, guests can do holiday shopping with both purveyors and wineries, as well as have the opportunity to purchase gift certificates to over fifty of New York City's popular eateries.

Some highlights from this year's Cook. Eat. Drink. Live.:

• The Main Stage features cooking demonstrations, party planning tips, sampling by celebrity chefs and authors. Hosted by Tanya Wenman-Steel, editor-in-chief of epicurious.com, the talent includes chefs Bill Telepan, Jimmy Bradley and television personality/author Karen Bussen.
• The Astor Stage offers a range of informative and fun holiday-themed programs throughout the festival hosted by television personality Ted Allen, wine expert Marnie Old, Orson Salicetti, Apotheke's Mixologist and more.
• Robert Mondavi Discover Wine Pavilion will be stocked with wines from the Robert Mondavi Private Selection and Mondavi Winery portfolios. The pavilion provides guests with an interactive learning experience through tastings and classes.
• FineWaters Pavilion offers tastings, flavor profiles, serving and stemware suggestions from a distinctive collection of waters from around the world, including Patagonia Mineral S.A. and Glace Rare Iceberg Water.
• Action Against Hunger. A portion of the proceeds from the festival will go to Action Against Hunger (www.actionagainsthunger.org).
  

    What:     2009 Cook. Eat. Drink. Live.
    When:     November 6-8, 2009.  Friday 6-9PM, Saturday 2-6PM, Sunday 2-6PM
    Where:    The Tunnel/La.Venue, 608 West 28th Street, NY, NY
    Agenda:   Interactive food festival featuring tastings, chef demos,
              wineries, cocktails, popular restaurants, and opportunities for
              early holiday shopping.

Tickets are $65.00 per day and can be purchased online (www.cookeatdrinklive.com) or by phone: 888-695-0888.

Cook. Eat. Drink. Live. is made possible by the generous support of Zagat Survey, The AstorCenter, Coca-Cola, The Grape Exchange, Viking, The Last Store on Main Street, Debragga.com, Amtrak, FineWaters, New York Post, NYC.com, GRI, Robert Mondavi Discover Wine, Imbibe, Coffee & Tea Festival NYC, Oceans Alive Scallops, City Guide, ISES, Promenade, and Skyline Credit Ride.

SOURCE CCK Global Events

    When:  Wednesday, October 21, 2009
              6:00 p.m. Press Arrival - RSVP Required
              6:30 p.m. Cristal Champagne Reception, Ty Room
              7:30 p.m. Chateau Haut-Brion Dinner, Cosmopolitan Suite

    Where: The Four Seasons Hotel, New York City

    Who:   Grapes for Humanity, US
           HRH Prince Robert of Luxembourg

On the evening of Wednesday, October 21, HRH Prince Robert of Luxembourg, owner of Chateau Haut-Brion and La Mission Haut-Brion, will join other distinguished members of the international wine community in tasting eight vintages of his generously donated wine in support of US-based foundation, Grapes for Humanity, U.S., Inc.

Grapes for Humanity, US is an internationally recognized charitable foundation that has raised millions of dollars in support of landmine survivors and innocent victims of conflict and disease around the world.

The evening will begin with a Louis Roederer Cristal champagne reception, with bottles donated by Sardian Realty. The dinner will consist of a live and silent action and a performance by Robert Pilon and the Metropolitan Children's Choir.

Special guests to include world renowned wine writer Hugh Johnson, Marchese Piero Antinori of Antinori, Jean-Guillaume Prats of Cos d'Estournel, Leonardo Frescobaldi of Frescobaldi and Pierre-Henry Gagey of Maison Louis Jadot.

The evening is sponsored by Mutual of America and Navios Maritime Holdings, Inc.

For auction items and more information about Grapes for Humanity, US, please visit www.grapesforhumanityus.com.

SOURCE Grapes for Humanity, US

Purple Cowboy Wines from Paso Robles, California's cowboy wine country wants you to take a moment to ask the question:

Are You Tough Enough To Wear Pink?

Tough Enough To Wear Pink is the western community's grassroots organization to raise awareness and money for families facing breast cancer at rodeos across the U.S. and Canada. Celebrating its Fifth Anniversary this year, TETWP began as a one-night challenge at the Wrangler National Final Rodeo in Las Vegas and blossomed into a movement that has captured the generous spirit of the people of the west.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091020/SF95569)

The original challenge was to the professional rodeo riders to wear pink on one night of the final competition to remind women to get their annual mammogram. Five years later, the idea has spread to rodeos large and small in communities across the U.S. and Canada. The majority of the money raised at events stays locally, helping women and their families facing the disease.

Purple Cowboy is the official wine of TETWP and donates a portion of their sales to support the campaign. The Fifth Annual TETWP night will be held on Wednesday, December 9, 2009 at the Thomas and Mack Arena in Las Vegas during the Wrangler National Finals Rodeo, rodeo's biggest competition. To celebrate, Purple Cowboy will be poured by the glass at many of the most popular Las Vegas watering holes throughout the month of December. In addition, in partnership with the exclusive Palms Place Hotel and Spa in Las Vegas, the cowboy wine is pleased to be featured in a very special lodging package for WNFR fans with wine dinners, receptions, luxury transport to the WNFR, VIP club access and room upgrades.

In related news, the Tough Enough To Wear Pink custom Simba guitar was featured in the October issue of "O" the Oprah Magazine. A portion of the guitar sales will also go to TETWP.

Says the Purple Cowboy:

"I am pleased to announce I am tough enough to play a pink guitar".

Purple Cowboy wines are Tenacious Red, a juicy red blend of Cabernet Sauvignon and Syrah, and Knight Rider, a delicious Purple Cowboy Merlot. The wines are made in the cowboy style to be juicy, red and guaranteed to stain your teeth purple. Nothing that a good teeth brushing can't fix.

For more info visit: purplecowboywines.com, toughenoughtowearpink.com, palmsplace.com, prorodeo.com

SOURCE Purple Cowboy Wines

The Charge for Harm Alliance - a diverse coalition of treatment and prevention providers, public health advocates, consumers advocates, public safety groups, youth and labor - launched a campaign today to pass an alcohol mitigation fee in California in 2010.

Over 100 people rallied with the new Alliance in South Central Los Angeles to advocate for the passage of AB 1019, the Alcohol-Related Services Program. Simultaneously, Supervisor Bevan Dufty of San Francisco held a hearing on a resolution asking San Francisco to support AB 1019. A new Web site loaded with information on the bill and alcohol harm was launched at www.ChargeForHarm.org.

AB 1019, authored by Assembly Member Jim Beall (D-San Jose), would establish the Alcohol-Related Services Program within the California Department of Alcohol, Tobacco and Drugs. A $1.44 billion annual alcohol mitigation fee will fund the program and mark the first time the industry has begun to pay its fair share of California's annual alcohol-related trauma care, hospitalization, treatment, prevention, and criminal justice costs. As AB 1019 is a fee program, it only requires a majority vote in Sacramento.

Michael Scippa, Advocacy Director of Marin Institute, reported, "Alcohol consumption in California costs $1,000 per resident or $38.4 billion a year." Scippa added, "The industry pays next to nothing to mitigate the harm, creating a toxic effect on our chronically under-funded health care system and the criminal justice system."

The Charge For Harm Alliance wants alcohol mitigation fees to directly pay for numerous drinking-related public health and safety programs, like trauma care, hospitalization, court costs and enforcement. Over 10,000 people a year die from alcohol-related causes in California. There are 100 incidents of alcohol-related harm every hour including injuries, violent crimes and high-risk sex. Since 1991, California alcohol excise taxes have decreased in real value by 45%, while foreign-based alcohol corporations reap enormous profits from sales in the state.

Demi Climax, a student from Cuyamaca Community College, San Diego and co-chair of the San Diego County Youth Council asked, "Why are our elected leaders trying to protect the alcohol industry from reasonable and long-overdue fee increases while the majority of Californians favor them - what are they waiting for?"

Ruben Rodriguez, Executive Director, Pueblo y Salud, Inc. of San Fernando Valley, said, "If I harm an individual, or cause property damage, the court will demand I make restitution. It's time we hold Big Alcohol accountable as well by getting them to pay their fair share of the damage their products cause."

Rodriguez is also Chairman of the Los Angeles Coalition on Alcohol Policy Revenue.

Yolanda Cordero, Prevention Coordinator at the Los Angeles Department of Public Health Alcohol and Drug Program Administration, stated, "Based on strong evidence of effectiveness for reducing excessive alcohol consumption and related harms (i.e., higher alcohol prices were associated with less youth drinking, fewer motor vehicle crashes and fatalities, etc.), the Task Force on Community Preventive Services recommends, 'increasing the unit price of alcohol by raising taxes.'"

For more information, please visit the Charge for Harm Alliance Web site ChargeForHarm.org.

    Contact: Michael Scippa (415) 548-0492
    Jorge Castillo (213) 840-3336

SOURCE Charge for Harm Alliance

This Halloween, BACARDI® is making it easy to bring home the fun with special recipes and entertaining tips that are sure to get you in the Halloween "spirit." Since home gatherings are becoming more popular, why not host your very own party this Halloween - complete with delicious and festive cocktails, sweet and savory treats and costumes galore.

A great way to keep your job as party host simple is to create a mix-it-yourself cocktail bar. Not only will you be saving time, you will be able to relax and enjoy the party as much as your guests. Place an assortment of glassware, napkins, shakers and ice on a table or counter top. Add a variety of juices, soda and your favorite Halloween spirits - BACARDI® Superior, BACARDI® Gold, BACARDI® Select rums and BACARDI® Flavored Rums - and let guests (21+) do the rest. It's also important to have a special signature cocktail for your party. Try the BACARDI® Bat Bite Shot Drink, BACARDI® Zombie, BACARDI® O(TM) Scream, BACARDI® Big Apple(TM) Caramel Apple Martini cocktail, or a year-round classic - BACARDI® & Cola.

Ask each guest to bring snacks or one hor d'oeuvre to the party. Not only will you have a great variety of foods, but this is a great time and money saver. Some festive ideas include: caramel apple dip, roasted pumpkin seeds and seasonal candy.

Prepare your place for a night of spooky fun by using candlelight to illuminate and create shadows instead of the normal lamps and overhead lighting. Drape cobwebs and place flickering orange bulbs in windows. Set the mood with thrilling music - a mix of eerie sounds and traditional party tunes to maximize the Halloween energy. And of course - don't forget about the costume contest!

It's your night and your tale, so summon the spirit and experience the taste with the "rum of the bat." For more information, please visit www.BACARDI.com.

BACARDI® Bat Bite Shot Drink

3 parts BACARDI® Superior Rum

1 part raspberry liqueur

2 parts cranberry juice

Mix together in a shaker with ice and strain into a shot drink glass.

BACARDI® Zombie

3 1/3 parts BACARDI® Superior Rum

1 part grenadine

1 part triple sec

2 parts sour mix

2 parts orange juice

Shake all ingredients with ice and pour into tall glass. Float small portion BACARDI® 151 Rum. Garnish with fresh fruit.

BACARDI® & COLA

1 part BACARDI® Gold Rum

4 parts cola

Pour over ice in tall glass. Garnish with lime wedge.

BACARDI® O(TM) Scream

1 part BACARDI® O(TM) flavored rum

4 parts cream soda

Pour ingredients over ice. Garnish with orange wedge.

BACARDI® BIG APPLE(TM) Caramel Apple Martini Cocktail

2 parts BACARDI® BIG APPLE(TM)

1/2 part butterscotch schnapps

Shake first two ingredients with ice and strain into chilled martini glass. Top with SPRITE®, if desired.

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum - BACARDI, the world's favorite premium rum brand. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's favorite and best-selling premium rum, as well as the world's most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

    For additional information:
    Cortney Silverman, Senior Account Executive
    Corbin & Associates, LTD.
    (212) 246-3586 / cortney@corbinpr.com

    Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., Inc.
    (305) 573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.bacardi.com

©2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUMS-40% ALC.BY VOL.; BACARDI 151 RUM - 75.5% ALC. BY VOL.; FLAVORED RUM - 35% ALC. BY VOL.

151 WARNING: FLAMMABLE LIQUID

Do not use this product for flaming dishes or drinks. All 151 proof rum may flare up and continue to burn when ignited, possibly with an invisible flame. Do not pour directly from bottle near the flame or intense heat. Do not remove or puncture the flame arrester on top of the bottle. Removing the flame arrester may cause the content of the bottle to become ignited and intense flaming will occur.

SOURCE BACARDI

    When:  Wednesday, October 21, 2009
              6:00 p.m. Press Arrival - RSVP Required
              6:30 p.m. Cristal Champagne Reception, Ty Room
              7:30 p.m. Chateau Haut-Brion Dinner, Cosmopolitan Suite

    Where: The Four Seasons Hotel, New York City

    Who:   Grapes for Humanity, US
           HRH Prince Robert of Luxembourg

On the evening of Wednesday, October 21, HRH Prince Robert of Luxembourg, owner of Chateau Haut-Brion and La Mission Haut-Brion, will join other distinguished members of the international wine community in tasting eight vintages of his generously donated wine in support of US-based foundation, Grapes for Humanity, U.S., Inc.

Grapes for Humanity, US is an internationally recognized charitable foundation that has raised millions of dollars in support of landmine survivors and innocent victims of conflict and disease around the world.

The evening will begin with a Louis Roederer Cristal champagne reception, with bottles donated by Sardian Realty. The dinner will consist of a live and silent action and a performance by Robert Pilon and the Metropolitan Children's Choir.

Special guests to include world renowned wine writer Hugh Johnson, Marchese Piero Antinori of Antinori, Jean-Guillaume Prats of Cos d'Estournel, Leonardo Frescobaldi of Frescobaldi and Pierre-Henry Gagey of Maison Louis Jadot.

The evening is sponsored by Mutual of America and Navios Maritime Holdings, Inc.

For auction items and more information about Grapes for Humanity, US, please visit www.grapesforhumanityus.com.

SOURCE Grapes for Humanity, US

As a result of the reform of the Common Market Organization (CMO) of the wine sector in Europe and the new category "Vin de France," ANIVIT (National Wine Council of Vins de Table and Vins de Pays) officially became ANIVIN DE FRANCE (National Council of Vin of France), during its General Assembly on October 6, 2009. The new category replaces Vin de Table, and, for the first time, allows the mention of varietal and vintage on the label.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091016/NY94024LOGO )

The missions of the new wine council are entirely centered on the development of the new category Vin de France (wines without geographic denomination), conforming to the missions defined by the CMO of the wine sector, specifically:

• Ensure a permanent and ongoing association among the different professional bodies of producers and trade professionals.
• Improve the knowledge of the organization and regulation of the markets.
• Develop the exposure, accessibility and penetration of Vin de France, primarily through public relations, tastings and trade exhibitions, publicity, advertising and sales promotion.
• Promote moderate and responsible consumption, notably within the association Vin et Societe. Vin et Societe is a group whose missions are also to promote moderate consumption and to convey the economic, commercial and cultural values of wine.
• Participate in national or regional Research and Development programs, and in collective action by the wine sector as a whole.
  

The wine council maintains the same governance, with Rene Moreno as President.

The board of directors of ANIVIN DE FRANCE were named by the four founding organizations: AGEV (the General Union of French Wine Producers), CFVDP (French Federation of Vin de Pays), VIF (Independent Winegrowers of France) and CCVF (Federation of French Wine Cooperatives) in order to drive the new category of Vin de France, with or without the mention of varietal and vintage.

"Concerning the missions of l'ANIVIN DE FRANCE, one of our top priorities will be to sustain the action of Vin et Societe," explained Rene Moreno, president of the new wine council.

SOURCE ANIVIN DE FRANCE

Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business.

"This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based on the growing demand from consumers and retailers for single-serve options, we see a great opportunity for Corona in this space," said Jim Sabia, Executive Vice President of Marketing for Crown Imports, Corona's exclusive U.S. importer.

According to IRI data, over the past four years import brands in the 24-ounce single-serve segment have averaged 13.3 percent case sales growth versus 4.7 percent for domestics, accelerating faster than the category case trend by nearly seven fold.

The Corona Extra 24-oz can will arrive at retail in 26 initial markets* this month with the Corona Light can to follow shortly thereafter. The Corona Extra and Corona Light 24-ounce cans are targeted to 21-44 year-old General Market and Hispanic drinkers from the service and manufacturing trades. "Our consumer research indicates these consumers see Corona as a reward. Our 24-ounce cans offer a new trade-up option for drinkers looking for a premium beer experience," Sabia said. The previously introduced Corona Extra 24-ounce single-serve bottle is currently a top ten package amongst all 24-ounce packages according to IRI.

Primary channels of distribution for the new Corona Extra and Corona Light 24-ounce cans are convenience, drug, liquor and grocery stores. "Convenience stores especially may benefit from the incremental purchase occasions and additional traffic the Corona Extra and Corona Light 24-ounce cans would deliver," reports Bruce Jacobson, Executive Vice President of Sales for Crown Imports. IRI reports indicate that single-serve 24-ounce packages represents close to 11 percent of the case volume sold in the convenience store channel, making it a key package in a channel designed around convenience and immediate consumption.

Crown continues to invest in new packages and options suitable for the off-premise channel and at-home consumption opportunities. According to the Beer Institute, the off-premise channel currently delivers 82 percent of beer industry volume and may lead category resurgence in the year ahead.

*Editor's note: 26 initial markets include AZ, CA, CO, CT, D.C., FL, GA, IL, IN, LA, MA, MD, MI, MO, NC, NJ, NM, NV, NY, OH, OR, SC, TN, TX, VA, WA.

Source: IRI InfoScan, Total US Fs/Dg/Cv, 52 weeks ending 9/2/09

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC

NBC Universal and Anheuser-Busch announced a comprehensive sponsorship in which Bud Light Golden Wheat will be the exclusive sponsor of the legendary late night show "Saturday Night Live" on Saturday, October 17, purchasing all network commercial time within the broadcast. The sponsorship will have several unique components featuring "Backstage with Bud Light Golden Wheat," a series of never-before-aired clips from "SNL" throughout the years. This is the first time in the history of "SNL"'s 35 seasons that a single advertiser has purchased all of the show's national advertising time.

As part of the promotion, "SNL" will feature highlights from "SNL" viewing parties that will be hosted by Bud Light Golden Wheat across the country on October 17.

The sponsorship is part of Anheuser-Busch's overall campaign to launch its new brand, Bud Light Golden Wheat, which hit store shelves nationwide on October 5.

"Anheuser-Busch has supported 'Saturday Night Live' since the early days of the show. We are very happy Bud Light Golden Wheat has chosen 'SNL' for this event," said Lorne Michaels, Executive Producer, "Saturday Night Live."

"This first-of-a-kind sponsorship of 'Saturday Night Live' by Bud Light Golden Wheat perfectly illustrates the kind of deal we mean when we talk about wanting to innovate with our clients," said Mike Pilot, President, NBC Universal Ad Sales. "We are thrilled to be able to offer this opportunity -- that includes such a compelling mix of exclusive content -- to a company such as Anheuser-Busch."

"We were looking for a unique way to highlight Bud Light Golden Wheat's launch and the opportunity to integrate the brand into 'Saturday Night Live' was one too good to pass up," said Keith Levy, vice president, marketing, Anheuser-Busch, Inc. "During the episode, we are able to incorporate Bud Light Golden Wheat authentically as part of the show's content, offer at-home viewers unprecedented backstage access during regular commercial slots and, at the same time, generate talk value among contemporary adult beer drinkers."

Bud Light Golden Wheat marks the third brand extension under the Bud Light name, offering light beer drinkers options suitable for diverse palates and drinking occasions with the quality -- and drinkability -- they expect from the world's best-selling light beer.

About NBC Universal:

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About Anheuser-Busch:

Based in St. Louis, AnheuserBusch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. AnheuserBusch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. AnheuserBusch is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

SOURCE NBC Universal

Crown Imports today announced the launch of new Corona Extra and Corona Light 24-ounce can packages aimed at the $3.2 billion single-serve segment of the beer business.

"This occasion based business already represents nearly 13 percent of dollar share in the off-premise channel. Based on the growing demand from consumers and retailers for single-serve options, we see a great opportunity for Corona in this space," said Jim Sabia, Executive Vice President of Marketing for Crown Imports, Corona's exclusive U.S. importer.

According to IRI data, over the past four years import brands in the 24-ounce single-serve segment have averaged 13.3 percent case sales growth versus 4.7 percent for domestics, accelerating faster than the category case trend by nearly seven fold.

The Corona Extra 24-oz can will arrive at retail in 26 initial markets* this month with the Corona Light can to follow shortly thereafter. The Corona Extra and Corona Light 24-ounce cans are targeted to 21-44 year-old General Market and Hispanic drinkers from the service and manufacturing trades. "Our consumer research indicates these consumers see Corona as a reward. Our 24-ounce cans offer a new trade-up option for drinkers looking for a premium beer experience," Sabia said. The previously introduced Corona Extra 24-ounce single-serve bottle is currently a top ten package amongst all 24-ounce packages according to IRI.

Primary channels of distribution for the new Corona Extra and Corona Light 24-ounce cans are convenience, drug, liquor and grocery stores. "Convenience stores especially may benefit from the incremental purchase occasions and additional traffic the Corona Extra and Corona Light 24-ounce cans would deliver," reports Bruce Jacobson, Executive Vice President of Sales for Crown Imports. IRI reports indicate that single-serve 24-ounce packages represents close to 11 percent of the case volume sold in the convenience store channel, making it a key package in a channel designed around convenience and immediate consumption.

Crown continues to invest in new packages and options suitable for the off-premise channel and at-home consumption opportunities. According to the Beer Institute, the off-premise channel currently delivers 82 percent of beer industry volume and may lead category resurgence in the year ahead.

*Editor's note: 26 initial markets include AZ, CA, CO, CT, D.C., FL, GA, IL, IN, LA, MA, MD, MI, MO, NC, NJ, NM, NV, NY, OH, OR, SC, TN, TX, VA, WA.

Source: IRI InfoScan, Total US Fs/Dg/Cv, 52 weeks ending 9/2/09

About Crown Imports

Crown Imports LLC is a joint venture that imports, distributes and markets the Modelo portfolio and other fine beer brands across the entire U.S. The Modelo portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands. For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's leading company in the brewing, distribution and sale of beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC

Jagermeister, the brand known for pioneering the original bar party, with its signature Jagerettes, ground-breaking Tap Machine and category-changing Ice Cold Shots, is now the spirit of one of America's favorite holidays: Halloween. On October 31st, Jagermeister will not only be the "soul" alcohol brand to have a float in New York's Village Halloween Parade but will also be hosting the city's most buzz worthy Halloween party sure to wake the dead.

The orange-carpet event will take place at Amity Hall, the newest and largest beer hall in NYC proudly featuring 60 draft beers, 150 bottled beers, a rotating cask engine and an eclectic food menu. A costume competition will be held and the entrant with the most creative costume will win an all expense paid trip for two to Transylvania and Dracula's Castle. In addition, Jagermeister will be collecting suggested donations at the door which will go to the National Hemophilia Foundation - a charity dedicated to finding better treatments and cures for bleeding and clotting disorders.

The event will also feature signature cocktails from Jagermeister including the Jagermonster, the Jagermeister Boo Bomb and chilling (blood) shots of Jagermeister. DJBedtyme357, the 2009 Underground Music Award winner for Best DJ of the Year and the DJ for top performing artists such as Grammy Award winning Remy Ma and C.L. Smooth will be spinning all night long.

Lisa Levy, the conceptual artist, art director, performer, comedian and self-proclaimed psychotherapist, who currently performing psychoanalysis on comedians at her show, Stand Up. Lie Down, in New York's Comix/Ochis' Lounge, will be hosting Jagermeister's "Dead Carpet LIVE" a take on her award-winning Oscar pre-show, "Red Carpet LIVE."

In addition, Jagermeister is participating in the world's largest Halloween celebration, The Village Halloween Parade, for the second year in a row. The float will be donned with smoking cauldrons of ice-cold Jagermeister, world famous Jagerettes, four stag costumes the designed by famous Randy Carfagno Productions and six dancing skeleton puppets made by Basil Twist. Jagermeister will also be hosting promotions at various accounts in New York throughout the month of October.

Jagermeister, which translates to "master hunter", is the number 1 selling imported liqueur in the United States and one of the top shot brands in the world. The liqueur is based on a secret recipe of 56 different herbs and spices from around the world, dating back 500 years. The distinctive brand was first developed in 1935, and quickly gained global fame through its innovative marketing, unique taste profile and its association with fun.

For a chance to attend the exclusive event - visit www.Jager.com and complete the online registration form by October 25, 2009. Space is limited. All guests must be 21 to enter. No Purchase Necessary.

Jagermeister Liqueur 40% Alc. /Vol. Imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. www.jager.com Jagermeister is available in the following sizes in the United States: 50 ml, 100 ml, 200ml, 375ml, 750ml, 1.75L.

DON'T MAKE A GRAVE MISTAKE; ENJOY HALLOWEEN RESPONSIBLY

About Sidney Frank Importing Co., Inc.

Founded in 1972, Sidney Frank Importing Co., Inc. of New Rochelle, NY is the creator and importer of ultra-premium spirits and wine. Our growing portfolio includes Jagermeister Liqueur from Germany, the best-selling liqueur in the United States; Gekkeikan Sake from Japan, Michael Collins Irish Whiskey, JC Cognac VSOP, Barenjager Honey Liqueur and Tommy Bahama Rum. For more information, visit www.sidneyfrank.com. Sidney Frank Importing Co., Inc. encourages responsible drinking for those 21 and over.

    Contact:
    Kate Laufer
    (914) 637-5752
    klaufer@sidneyfrank.com

SOURCE Jagermeister

In June of 2009 WineWave was appointed the exclusive US Importer of the Prestigious wines of Marchesi di Barolo. With roots in wine production dating back to the 18th Century, Marchesi di Barolo has enjoyed a long history of success in the US fine wine trade and continues to uphold International recognition for their fine winemaking abilities. With distribution in over forty-five US markets & considered one of Italy's "Premier Estates," Marchesi di Barolo becomes the corner stone of Quality & Tradition in WineWave's portfolio of Fine Italian Wines.

Anna Abbona proprietor of Marchesi di Barolo, is a leading advocate for the wines of Piemonte and speaks passionately about her wines, her family and this historic Estate. Together, Marchesi di Barolo and WineWave are focused on further developing the relationship between the Winery, The Wine Merchant & the Consumer by delivering Quality & Tradition.

Since 1994 WineWave has been dedicated to selecting Italian Wine Producers that encompass the essential ingredients of Quality, Class, Pedigree and Innovation... The addition of Marchesi di Barolo is a testament to this belief.

For more information on news about WineWave Wines, please contact Christina Cacciato at (516) 933-7477 or visit www.winewave.com

SOURCE WineWave

Duffy & Partners, the internationally recognized branding and design firm, today announced the addition of another client to its hospitality portfolio. Cooper, the most recent addition in the collection of Cara Irish Pubs, officially opens on October 14 in the newly developed West End in St. Louis Park, Minn. The three additional Irish pubs owned and operated by Cara Irish Pubs are Kieran's and The Local in downtown Minneapolis, and The Liffey in St. Paul.

Founder and owner of Cara Irish Pubs, Kieran Folliard, tapped Duffy & Partners to design a branding plan that reflects his vision of establishing one-of-a-kind Irish pubs. Duffy & Partners' efforts for Cooper include the design of the Cooper crest, business materials, menus and the pub's Web site, which is scheduled to launch soon.

"As the son of an Irish saloon keeper, I took this opportunity to create an authentic, unique and more inspired brand experience, than that of typical pub chains," said Joe Duffy, founder and creative director of Duffy & Partners. "Cara Irish Pubs is about harnessing community legacies, adding a dose of exceptional Irish hospitality, and designing world-class experiences. Cooper is truly stunning, with no design detail left unconsidered."

"I worked with Joe and his team because of their ability to capture emotion and experiences with design," said Folliard. "The inspirations behind Cooper are the classic Cooper Theater once found in the pub's location, and our vision of what Irish hospitality and pubs should be, specific to the communities in which they serve. A cooper is also a barrel and cask maker. Joe gets it, and was the perfect addition to an Irish crew of lads for this project."

Duffy & Partners also established a branding system for Cara Irish Pubs, based on a family crest. Folliard plans to continue expanding these pub locations, each with novel atmospheres and distinct menus. The brand mark for each pub will be based on its region, the history of the Irish community in the area, and the local fare that contributes to each menu offering.

"The branding system speaks at once to the heraldry and tradition of generations, with a contemporary presentation connected to modern expectations," said Duffy. "Our designs are meant to be neighborly with a bit of wit."

About Duffy & Partners

Duffy & Partners is committed to delivering design to enrich everyday life. Celebrating 25 years of award-winning work this year, Duffy & Partners' efforts spans many design disciplines including corporate identity, brand identity, packaging design, new media, and environmental design. Clients have included, among others: American Eagle Outfitters, Aveda, Coca-Cola, Brown-Forman, Jack in the Box, Sony, Susan G. Komen for the Cure, The Islands Of The Bahamas, Thymes, Toyota and Whole Foods. Additional information can be found at www.duffy.com.

    Contact:
    Roepke Public Relations
    (612) 677-1717
    Katherine Roepke
    kroepke@roepkepr.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Joe Duffy

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=32623

Tricia Davidson

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=46964

SOURCE Duffy & Partners

Marketing Drive is proud to be part of the esteemed group of award recipients recognized at last week's Design of the Times and PRO Awards. "We are extremely pleased that our Pernod Ricard work was recognized by both competitions. It's our collaborative relationship with this industry leader that enables us to produce such award-worthy programs," said Ronnie Tucker, SVP Account Director for Marketing Drive.

The Kahlua 'Holiday Fit for Kings' motion display was awarded the GOLD by Design of the Times for Motion, Light or Sound Displays in the Liquor Store category. During the holidays, every liqueur brand is vying for coveted and limited floor and shelf space, and in order to secure prominent placement overwhelming retail support is needed. The displays for this program were extremely appealing and engaging, as well as solution-focused providing immeasurable value to the shopper.

In addition, the Malibu Holiday Gift Cartons received the SILVER from Design of the Times for Special Edition, Limited or Short Run in the Liquor Store category. For the holiday season, Malibu was delivered in attractive, colorful and distinctive gift boxes. These gift boxes wrapped the bottle and showcased Malibu as a fun and unique gifting option, and they also featured a flavor for all palettes increasing the collectability potential. Most importantly, the cartons cleverly functioned as automatic Point-of-Sale -- when placed on-shelf next to one another, the gift boxes took the shape of a colorful, attention-grabbing billboard.

The Kahlua "Holiday Fit for Kings" program was also awarded 2nd place for Best Use of P-O-P by the PRO Awards. The program included impactful, elegant and appetizing P-O-P/displays with recipe take-ones, as well as four gifting options at various price points. The program creative brought Kahlua's Mayan heritage to life in a premium and contemporary way.

Design of the Times

Judged by leading brand and retail marketers, the Design of the Times Awards Competition recognizes the retail industry's best displays and promotions.

PRO Awards

The PRO Awards, sponsored by PROMO Magazine, are the Gold Standard of recognition for top promotion marketing professionals.

About Marketing Drive

Marketing Drive (www.marketingdrive.com) is a leading promotional marketing agency, with the goal of helping clients' brands realize their full potential by identifying and realizing the 'incremental opportunity.' Unexpected insights are uncovered and creatively translated into relevant and valuable promotional activity that stimulates the desired behavioral change. Marketing Drive is proud to partner with such notable clients as: Dannon; Kmart; New Balance; Novartis Consumer Health; Pernod Ricard; and the US Environmental Protection Agency. A member of the RiverNorth Group.

    Contact:  Gretchen Mullin
    Marketing Communications Manager
    Marketing Drive
    203-857-6149
    gretchen.mullin@marketingdrive.com

SOURCE Marketing Drive

If ever there was a perfect dish to celebrate both National Pork Month and World Pasta Day, Fuzio Universal Bistro's signature Firecracker Pork Fusilli is it. And on Thursday, Oct. 22, Fuzio guests can celebrate with a free Firecracker Pork Fusilli. Made with ginger-braised pork and topped with firecracker-hot habanero pesto and a dollop of sour cream, this popular dish is full of heat and flavor.

World Pasta Day has been celebrated on October 25th across the continents since 1995. Last year's Fuzio celebration (giving away free macaroni and cheese appetizer) was such a success that they've decided to continue the tradition. October being National Pork Month makes the signature pork pasta the ultimate celebratory dish. While Fuzio offers a wide array of tasty appetizers and colorful cocktails that perfectly accompany the signature dish, no other purchase is necessary to celebrate National Pork Month and World Pasta Day with a free Firecracker Pork Fusilli on Thursday, Oct. 22, at all Fuzio Universal Bistro locations.

In case a plate of Fuzio's famous Firecracker Pork Fusilli for free wasn't enough to celebrate the day, Fuzio has extended its $2 Wine Extravaganza for Firecracker Club members (signing up is easy on their website, http://www.fuzio.com/secret). Fuzio has partnered with Davero, a local winery, for this limited time offer of a glass of Davero 365 wine for only $2.

Fuzio patrons know and expect the very best cuisine, ambiance and value. "With a $2 glass of wine and expanded menu to include fire-grilled pizza, Fuzio Universal Bistro diners experience fresh gourmet flavors thanks to our time-tested commitment to great food, authentic ingredients and remarkable wines," the Bistro's CEO Allen Beebe said, adding, "Fuzio also wants to thank those who supported the 1st Annual Share Our Strength BBQ Raffle. We raised over $2,000 to help stop childhood hunger."

Fuzio provides healthy, affordable and fast alternatives for people who are pressed for time and on budget. You can be in and out in less than a half hour. Have time to kick back and relax? Enjoy a leisurely meal with a delicious and colorful martini or a relaxing glass of wine. Fuzio presents their wine list in a cutting-edge format that allows diners to choose wine for its flavorful characteristics.

Fuzio Universal Bistro is owned by Allen Beebe and Paul Draper of Modesto-based CALMEX, INC. Fuzio veteran Stacy Mald is managing director. There are 10 Fuzio Universal Bistros in California, and one in Nevada. Fuzio first opened its doors to hungry diners in San Francisco's Castro district in 1996. For more information and locations: http://www.fuzio.com.

    For more information:

    Nikita Pacheco, Kulture Konnect
    714-633-4542
    niki@kulturekonnect.com

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.

SOURCE Fuzio Universal Bistro

On Oct. 29 in New York City, draught masters from 32 countries will descend upon New York City to perform the centuries old Belgian Pouring Ritual and compete for the 2009 Stella Artois World Draught Master title. The draught master crowned this year's winner will embark on a global quest during which he/she will visit more than 20 different countries as a Stella Artois® brand ambassador and share his/her passion and dedication to the craft of the perfect pour.

The Stella Artois® World Draught Master Competition will be held in the U.S. for the first time after being hosted in Leuven, Belgium for the past 12 years. This competition has recognized the best bartenders from across the globe for their ability to perform the Stella Artois Belgian Pouring Ritual.

The timed competition will take place in front of an esteemed panel of judges including Food & Wine magazine's Ray Isle, Bon Appetit magazine's Andrew Knowlton, Stella Artois Draught Master, Cian Hickey and 2008 U.S. Draught Master Winner, Anthony Alba.

Alexander Lambrecht, global marketing manager for Stella Artois®, said of the competition, "The Stella Artois 9-Step Pouring Ritual and the search for the Stella Artois World Draught Master epitomizes the brand's continual quest for perfection, striving to guarantee that Stella Artois® is served to all discerning adults with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing."

Representing the U.S. in the World Draught Master finals is Las Vegas bartender Greg Black. A bartender since 1997, Black was named the U.S. champion during this year's U.S. Stella Artois Draught Master Competition where he demonstrated his mastery of the 9-Step Belgian Pouring Ritual.

The annual World Draught Master competition continues to grow in success and stature. This year, New York Fashion Designer Tim Hamilton, winner of the 2009 Swarovski CFDA Menswear Designer of the Year award, will create a unique trophy that embodies the ideals of the competition. Hamilton's passion for perfection in craftsmanship echoes the Stella Artois dedication to quality, making him an ideal partner for the brand. Hamilton will also create a limited edition Chalice glass, the brand's iconic glassware which is integral to the perfect experience of a Stella Artois®.

For the first time in the competition's history, Stella Artois® connoisseurs were able to enter via a ground-breaking digital application, "My Quest." Available on the World Draught Master Web site, "My Quest" allowed entrants to capture and share their own personal visions of perfection by uploading images from a selection of contemporary categories ranging from design to sports to film. Five lucky contestants will compete against the world's best bartenders as wild cards in the dramatic final event in New York City.

For more information and to join the global Stella Artois® community to begin your own personal quest for perfection, visit www.stellartois.com.

Stella Artois®

Stella Artois traces its origin back to 1366 to the Den Hoorn brewery in Leuven, Belgium just outside of Brussels. The beer was originally brewed to celebrate Christmas, and it was named Stella (Latin for star) for its exceptional clarity. Stella Artois has a pleasantly bitter flavor and refreshing finish that distinguishes it from other European lagers. Stella Artois should only be served in its signature chalice which showcases its rich, golden color while releasing the beer's flavor and aroma.

Tim Hamilton

Tim Hamilton is a leading American fashion designer. He has won critical acclaim among the style press for his menswear collections. Hamilton has been nominated for the prestigious Council of Fashion Designers America (CFDA) awards three times and this year won the Swarovski CFDA Menswear Designer of the Year award.

SOURCE Stella Artois

Diageo, the world's leading spirits, wine and beer company, is pleased to announce the appointment of Maggie Lapcewich to the role of President Global Tequila, effective November 15th. In this role, Lapcewich will be the single point of leadership accountability for the global tequila business encompassing Cuervo and Don Julio. She will be responsible for all aspects of the global tequila business from strategy to execution. Lapcewich will continue to serve on the North America Executive Team, reporting to Larry Schwartz, President Diageo USA, while also working closely with the other Regional Presidents.

Over the past few years, Diageo has made significant progress in developing a comprehensive and strategic global tequila strategy. Through the creation of this role, the Company will continue to further advance its strategy and relationship with Casa Cuervo, JCI and the Don Julio joint venture.

Commenting on Lapcewich's appointment, Ivan Menezes, President & CEO of Diageo North America said, "Maggie brings tremendous commercial and marketing leadership, strong relationship-building expertise, a passion for our tequila business and a proven ability to deliver outstanding results to this new role. As head of National Accounts she has significantly advanced our relationships with our national customers, and I am confident she will do the same for our tequila business at the global level."

During her 17 years with Diageo, Lapcewich has also served as the General Manager for the Illinois/Indiana cluster and General Manager for the Central Control states where she delivered outstanding results. Prior to her General Manager roles, Lapcewich held a number of roles including Trade Marketing Director and Brand Director Cuervo tequilas/high energy brands.

With this change, Mark Hubler, currently President of Control States, will expand his role to President, Control States & National Accounts. Mark will also join the North America Executive Team. Hubler joined Diageo 10 years ago and has over 20 years experience in the beverage industry. Prior to his current role he has successfully led the Mid South Cluster with sales, local marketing and financial responsibilities.

"This expansion of Mark's role to include National Accounts recognizes his leadership, experience and great relationships," said Larry Schwartz.

Mark will report into Kevin O'Neil, who is appointed President, U.S. Spirits, National Accounts & Sales Development. "This expansion of Kevin's role recognizes his exceptional leadership and ability to deliver strong, consistent results," said Schwartz, "Given the importance of our global customer agenda, Kevin's leadership will be instrumental to continuing to advance our National Accounts business."

"I would like to congratulate Maggie, Mark and Kevin on their new roles. I am confident these changes will further advance our global tequila and US total beverage alcohol business," concluded Menezes.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

    Josh Friesen, Diageo
    Ph: 203.229.7060

    Alexandra Brousseau, FD
    Ph: 212.850.5778

SOURCE Diageo

Dos Equis today announced the return of "The Most Interesting Show in the World" tour (MISW), a one-of-a-kind, touring upscale, offbeat variety show inspired by the award-winning "The Most Interesting Man in the World" campaign. This year's MISW will once again feature a menagerie of multinational performers, including acrobats, beatboxers, burlesque performers, contortionists, crossbow marksmen and daredevils that will excite and delight audiences in 16 cities from coast to coast.

"We had great consumer response to the launch of the Most Interesting Show in the World last year and are focused on building upon that success to create an even more dynamic and unique brand experience," said Paul Smailes, brand director for Dos Equis. "We're bringing together engaging new entertainers and previous fan favorites to thrill consumers and continue to reinforce Dos Equis as the champion of interesting."

Angelo Moore, poet, spoken word performer, saxophonist and founding member of the influential punk rock band "Fishbone," will serve as the show's host and MC.

Beginning with San Francisco on Oct. 20, the MISW will travel from the West Coast to the East Coast and make 16 tour stops, including shows in Atlanta, Chicago, Dallas, Los Angeles and New York, enthralling audiences at upscale nightlife venues across the country with a unique blend of humor, seductiveness and visual entertainment.

New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour.

The show is written and produced by Randy Weiner and Weiner Entertainment Group. Weiner is the creator of the "The Donkey Show," a variety program that has toured New York, London, Madrid and Seoul, as well as the Las Vegas show "Beacher's Madhouse."

The MISW tour will be supported by online media and local in-market promotions.

All MISW attendees must be 21 or over.

For more information, please visit www.dosequis.com/mostinterestingshow.

MISW 2009 TOUR SCHEDULE*

    DATE           CITY                 VENUE
    Oct. 20        San Francisco        Mezzanine
    Oct. 21        Los Angeles          Avalon
    Oct. 22        San Diego            4th and B
    Oct. 23        Scottsdale           Venue of Scottsdale
    Oct. 26        Denver               Cervantes Masterpiece Ballroom
    Oct. 29        Houston              Warehouse Live!
    Oct. 30        San Antonio          Scout Bar
    Oct. 31        Dallas               Granada Theater
    Nov. 1         Austin               La Zona Rosa
    Nov. 2         Austin               La Zona Rosa
    Nov. 6         Chicago              Park West
    Nov. 10        Atlanta              Variety Playhouse
    Nov. 11        Charlotte            The Visulite Theater
    Nov. 12        Baltimore            Recher Theater
    Nov. 13        New York             Webster Hall
    Nov. 18        Tampa Bay            Skipper's Smokehouse
    Nov. 19        Ft. Lauderdale       Revolution Live

    *Dates and venues are subject to change

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

    For More Information Contact:
    Carlos Manzanillo at Rogers & Cowan
    310-854-8196 or cmanzanillo@rogersandcowan.com

SOURCE Heineken USA

The Wisconsin State Legislature is finally getting serious about addressing the state's notorious alcohol-related problems by considering AB 287, a bill to increase the state's beer tax. A public hearing on the measure will take place in the Assembly Committee on Public Safety, tomorrow, October 13, 2009.

"We are so grateful to State Representative Terese Berceau and Senator Fred Risser (D-Madison), for their leadership on Assembly Bill 287," said Lisa Maroney from UW Health and All-Wisconsin Alcohol Risk Education (AWARE), a coalition of public health advocates, youth, medical experts, law enforcement, and concerned citizens. "This is the third time she has introduced the bill, she is a tenacious fighter for public health."

State Senate President Fred Risser who is also a co-sponsor of AB 287 introduced a companion bill, Senate Bill 209. Berceau and Risser have been long-time legislative champions of the controversial proposal to increase the beer tax to pay for alcohol-related harms, prevention and treatment programs and additional law enforcement. Wisconsin consistently leads the nation with the highest rates of alcohol consumption, binge drinking, and heavy drinking. Wisconsin also has the highest alcohol use in the country among high school students.

The bills seek to increase the Wisconsin beer tax from $2 per barrel to $10 per barrel. This translates to a proposed tax of less than 3-cents per 12-ounce bottle of beer. The current tax is less than a penny and hasn't been raised since 1969. The new beer tax could generate over $51 million dollars in new revenue for the state.

Marin Institute, the alcohol industry watchdog, submitted a letter of support for the bill. "As a former Wisconsinite, I know first hand the extensive alcohol-related problems plaguing the state," said Bruce Livingston, executive director at Marin Institute. "Increasing the beer tax to pay for alcohol-related harm, and prevention and treatment programs is not only fair, it is the most effective measure in reducing underage drinking."

The Assembly Committee on Public Safety hearing on AB 287 will take place at 10 a.m., on Tuesday, October 13, 2009, Room 417 North (GAR Hall) at the Capitol Building.

SOURCE Marin Institute

Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), the world's leading wine company, announced today the signing of a multi-year distribution agreement with Young's Market Company and its affiliated companies ("Young's") as Constellation's exclusive distributor in Alaska, Washington, and Oregon. Young's, a recognized market leader in the Pacific Northwest, has a longstanding business relationship with Constellation. Constellation is currently Young's largest supplier in volume in the Pacific Northwest representing more than an estimated one million cases annually.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040119/STZLOGO )

This agreement is part of Constellation's ongoing realignment of its distributor network which was announced on July 23. The Young's distribution agreement brings the total number of states benefiting from this new go-to-market strategy to 22, with 8 potential markets remaining. The decision to consolidate the majority of Constellation's U.S. wine and spirits business to one distributor per market was made with the goal of improving organic growth, creating distributor teams focused exclusively on Constellation's portfolio, and improving the coordination of marketing and promotional programs to support the brands.

Constellation's agreement with Young's will create better alignment of goals and priorities between the two companies improving performance and market execution for both.

"Our U.S. sales force and Young's sales force are completely aligned in these markets, which will ensure our products are in the right place and at the right price," said Rob Sands, president and chief executive officer of Constellation Brands. "Young's has been an important part of Constellation's success. We are excited to enter this new phase of our relationship and grow the business together."

Commenting on Young's expanded relationship with Constellation, Christopher Underwood, CEO of Young's Market Company, said, "Young's and its affiliated companies in the Pacific Northwest are delighted and honored to have been selected as Constellation Wines U.S. exclusive distribution partner in Oregon, Washington, and Alaska. We believe that the expansion of our relationship in these markets is a reflection of the mutual respect that Young's and Constellation have for one another and we look forward to maintaining that relationship well into the future."

Constellation Brands' largest operating company, Constellation Wines U.S., has a powerful portfolio of wine and spirits including iconic leading brands such as Robert Mondavi Winery, Clos du Bois, Blackstone, Woodbridge by Robert Mondavi, Arbor Mist, Estancia, Ravenswood, Kim Crawford, Toasted Head, Black Box, Black Velvet Canadian Whisky and SVEDKA Vodka.

About Young's Market Company

Young's Market Company is one of the largest distributors and brokers of wine and spirits in the U.S., with operations in California, Hawaii, Arizona, Oregon, Washington, Alaska, Idaho, Utah, Montana and Wyoming.

About Constellation Brands

Constellation Brands is the world's leading wine company that achieves success through an unmatched knowledge of wine consumers paired with storied brands that suit varied lives and tastes. With a broad portfolio of widely admired premium products across the wine, beer and spirits categories, Constellation's brand portfolio includes Robert Mondavi, Hardys, Clos du Bois, Blackstone, Arbor Mist, Estancia, Ravenswood, Jackson-Triggs, Kim Crawford, Corona Extra, Black Velvet Canadian Whisky and SVEDKA Vodka.

Constellation Brands (NYSE: STZ and STZ.B; ASX: CBR) is an S&P 500 Index and Fortune 1000® company with more than 100 total brands in our portfolio, sales in about 150 countries and operations in approximately 50 facilities. The company believes that industry leadership involves a commitment to our brands, to the trade, to the land, to investors and to different people around the world who turn to our products when celebrating big moments or enjoying quiet ones. We express this commitment through our vision: to elevate life with every glass raised. To learn more about Constellation Brands and its product portfolio visit the company's web site at www.cbrands.com.

Forward-Looking Statements

This news release contains forward-looking statements. These statements may relate to Constellation's business strategy, future operations, prospects, plans and objectives of management, as well as information concerning expected actions of third parties. All forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by the forward-looking statements.

In addition to risks associated with ordinary business operations, the forward-looking statements contained in this news release are subject to other risks and uncertainties, including:

• implementation of consolidation activities and actual U.S. distributor transition experience; and
• other factors and uncertainties disclosed from time to time in the company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal year ended Feb. 28, 2009, which could cause actual future performance to differ from current expectations.
  

SOURCE Constellation Brands, Inc.

BACARDI®, the world's favorite rum, is unveiling today a new global multi-media advertising campaign, entitled "Spirit of BACARDI", with the first execution called "Island." The campaign celebrates the optimism, warmth and the pioneering attitude of BACARDI rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and print and strong promotional support.

The "Island" commercial showcases a group of hip and spirited adults (21+) who escape their ordinary day by boat and build their very own island, thereby creating a unique adventure. For these imaginative friends, life is a journey and this distinctive "island celebration" satisfies their appetite to get the most out of life. Illustrated throughout the spot are the qualities of optimism, inclusiveness, imagination and positivity, which embody the brand's "Latin Spirit."

In the spot, BACARDI is the drink of choice. Ever the pioneering spirit, BACARDI rum has inspired and was used in creation of some of the world's favorite cocktails (the original Mojito, Cuba Libre, Daiquiri and Pina Colada).

"The new 'Spirit of BACARDI' campaign is centered on the desire to get together with friends and create rewarding and memorable experiences," said Monsell Darville, vice president, managing director, BACARDI rums. "This is a very relevant message to our target consumer and one that seamlessly connects with BACARDI rum's global brand values and Latin Spirit."

Created by Young & Rubicam Advertising, "Island" was directed by Sam Brown, one of the UK's hottest pop promo directors. It was shot at the Mediterranean Film Studios in Malta, which is popular for shooting Hollywood feature films. Specialized dive units and aerial photography crews were employed. Authentic and global elements were utilized for the shoot, including: a real island built on the water, importing fine tropical sand and palm trees, as well as a cast of 120 actors from places as diverse as Malta, Germany and the United States.

The spot will run in markets around the world, first breaking in October in the U.S., Puerto Rico, and Germany, and then The Netherlands and Canada. Other markets will follow. It is available in :20, :30, and :60 second spots.

"Island" will be supported at launch with a heavy public relations and digital campaign to drive trade and consumer awareness. Digital elements include iPhone/iPod downloads, Facebook and Twitter campaigns as well YouTube.

The U.S. portion of the global campaign includes a multi-million dollar spend from October 2009 to December 2009.

To view BACARDI rums new multi-media advertising campaign, please visit www.bacardi.com.

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum - BACARDI, the world's favorite premium rum brand and the most awarded premium rum in the world. Today, BACARDI rum is produced in Puerto Rico following the production legacy set forth by Don Facundo - crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a family of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world's number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® blended Scotch whiskies, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

For additional information:

    Cortney Silverman, Senior Account Executive
    Corbin & Associates, LTD.
    212/246-3586 / Cortney@corbinpr.com

    Joe Gerbino, Senior Manager, Corporate Communications & Public Relations
    BACARDI U.S.A., INC.
    305/573-8600 ext. 1421 / jgerbino@bacardi.com

THIRSTY FOR LIFE? DRINK RESPONSIBLY.

www.Bacardi.com

©2009 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY VOL.

SOURCE BACARDI

Tough Enough To Wear Pink (TETWP), the grassroots campaign centered on the fight against breast cancer celebrates its fifth anniversary this year at the signature Tough Enough to Wear Pink Night on Wednesday, December 9, 2009 at the 51st annual Wrangler National Final Rodeo (NFR) in Las Vegas. Through the combined efforts of hundreds of volunteers, regional rodeos across the United States and Canada, and the title sponsor Wrangler, TETWP has raised over five million dollars since its inception. The money raised benefits local breast cancer charities across North America and the Breast Cancer Research Foundation, which funds breast cancer research projects internationally.

The Wrangler TETWP campaign also donates a portion of the proceeds from the sales of unique pink-themed TETWP products to the cause. The TETWP guitar is currently featured in the "Shop for a Cure" section of the "O" The Oprah Magazine's October issue. Created by famed Nashville guitar maker Simba, $25 dollars from the sale of every pink guitar goes to the Breast Cancer Research Foundation. The guitar and other cause-supporting items are available for purchase on-line at www.toughenoughtowearpink.com.

TETWP was founded in 2004 by Terry Wheatley, a breast cancer survivor, rodeo wife and mom, and a California entrepreneur who owns her own wine company.

"We wanted to find a way to tap into the giving spirit of the western community to raise awareness and money to fight the disease. Cowboys love a challenge, and we gave them one," said Wheatley.

Five years ago, Terry inspired the Wrangler NFR contestants to don pink at the professional rodeo's biggest event to bring attention to the need for breast cancer early detection and a cure. The cowboys and cowgirls created a sensation when they galloped into the championship arena ablaze in pink. As the industry showed a groundswell of support, rodeo fans began asking how they could put on TETWP events at their own hometown rodeos.

TETWP was created to support grassroots fundraising, one rodeo at a time, by Terry Wheatley along with Karl Stressman, former director of special events for Wrangler and now current Commissioner of the Professional Rodeo Cowboy Association (PRCA). Terry's daughter Katie and daughter-in-law Lacey manage the campaign, coordinating with rodeos and other non-rodeo organizations to create TETWP fundraisers across the country.

Terry Wheatley's wine company, Canopy Management of Napa Valley, Calif. produces a portfolio of popular wines under the "Wine Sisterhood" banner. One of these wines, Purple Cowboy, is the official wine of Tough Enough To Wear Pink with a portion of its sales going to the campaign. Purple Cowboy can be found at retail stores, in restaurants and on-line at www.purplecowboy.com

About Tough Enough To Wear Pink?(TM) (TETWP(TM))

TETWP was created by entrepreneur and breast cancer survivor Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised more than $5 million dollars for breast cancer charities, much of which stays right in the local community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.

About Wrangler®

Wrangler is proud to be the title sponsor of the TETWP(TM) campaign. Wrangler® Western Wear apparel is available nationwide in specialty stores, including work apparel chains, farm & fleet, and western stores, as well as through on-line and catalog retailers. To find a retailer or for more information on the Wrangler family of products visit www.wrangler.com or call 888.784.8571.

Wrangler® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

About Wine Sisterhood(TM)

Sisterhood is powerful! The Wine Sisterhood is the world's first wine company to connect female consumers with the creation of new wines through an innovative, interactive, online community. Members of the Wine Sisterhood help guide brand development and engage directly in the process by participating in surveys and opinion polls and sharing their opinions and insights. The result is an evolving, award-winning portfolio of wines with unique personalities, packaging, quality and value, including Middle Sister, pro-mis-Q-ous, Monogamy, Purple Cowboy, Good Daughter, Deep Purple, Little Chica, Cocca di Papa' and Kate and Cassie. Wine Sisterhood wines are available at fine retailers nationally and at www.winesisterhood.com.

SOURCE Tough Enough To Wear Pink

Molson Coors Brewing Company (NYSE: TAP; TSX) will host an online, real-time webcast of the company's 2009 Third Quarter Earnings Conference Call with financial analysts at 11:00 a.m. Eastern Time (9:00 a.m. Mountain Time) on Wednesday, November 4, 2009. Company executives participating in the conference call will include Peter Swinburn, Chief Executive Officer and Stewart Glendinning, Chief Financial Officer.

Approximately two hours after the conclusion of the regular earnings call, the company will also host an online, real-time webcast of the Investor Relations Follow-up Session for financial analysts at 2:00 p.m. Eastern Time (12:00 p.m. noon Mountain Time).

Both webcasts will be accessible via the Molson Coors Brewing Company web site, www.molsoncoors.com. Online replays of the regular earnings call and Investor Relations Follow-up Session webcasts will be available within two hours following each live webcast until 11:59 p.m. Eastern Time on Feb. 8, 2010.

The webcasts are also being distributed through the Thomson StreetEvents Network. Individual investors can listen to the call at www.earnings.com, Thomson Reuter's individual investor portal, powered by StreetEvents. Institutional investors can access the call via Thomson Reuter's StreetEvents (www.streetevents.com), a password-protected event management site.

Online replays of the webcasts will be available via these website links until 11:59 p.m. Eastern Time on Feb. 8, 2010.

    Media Contact:
    Colin Wheeler
    (303) 927-2443

    Investor Relations Contact:
    Dave Dunnewald
    (303)927-2337

SOURCE Molson Coors Brewing Company

BAA Pittsburgh, developer of the award-winning AIRMALL® at Pittsburgh International Airport (PIT), has once again been lauded by business travelers across the globe for its industry-leading airport concessions program. The AIRMALL® at PIT took first place among U.S. airports in the food, shops and amenities category in Conde Nast Traveler's 12th Annual Business Travel Awards. The magazine published the results in its October 2009 edition.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090629/NE39486LOGO )

"When we pioneered the AIRMALL® at Pittsburgh International Airport back in 1992, we knew we were setting a new industry standard for quality and value in airport concessions. We put the traveler first with a strategic combination of branded stores and merchandise, all available at 'Regular Mall Prices...Guaranteed," said Jay Kruisselbrink, vice president of development for BAA Pittsburgh. "The recognition from Conde Nast Traveler's Business Travel Awards is clear evidence that our customers -- the traveling public -- recognize the value proposition of our business model."

The Conde Nast Traveler 2009 Business Travel Awards is based on rankings provided by the magazine's readers who were identified as business travelers. Those readers were asked to rate hotel chains, airports and airlines in a variety of categories as excellent, very good, good, fair or poor. Final scores represent the percentage of readers who rated an entry in a specific category as either excellent or very good.

"The AIRMALL® at PIT has consistently achieved high marks in the Conde Nast Traveler's Business Travel Awards over the past several years," added Kruisselbrink. "It is an important benchmark, and it is testament to the quality of our development."

About BAA Pittsburgh

BAA Pittsburgh, Inc. is the developer and manager of the retail and concessions program at the AIRMALL® at Pittsburgh International Airport. BAA Pittsburgh is a project of BAA USA, the master developer and manager of the retail, food and beverage operations at the AIRMALLs® at Baltimore/Washington International Thurgood Marshall Airport, Cleveland Hopkins International Airport and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world's leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.

    Contact:  Jeff Donaldson
              412.642.7700
              jeff.donaldson@elias-savion.com

SOURCE BAA Pittsburgh

Epoch Estate Wines (www.epochwines.com), producer of ultra-premium Rhone variety wines from west Paso Robles, announces the appointment of Matt Hobbs as its General Manager. Matt was previously Vice President of Marketing and Sales at The Vines of Mendoza in Mendoza, Argentina. Prior to that, he was Vice President and General Manager of Paul Hobbs Winery in Sonoma County, California. Matt comes to Epoch Estate Wines with extensive experience in building and leading high-quality brands and organizations in the wine, food and beverage industries.

"We are thrilled that Matt has joined us on our mission to establish Epoch Estate Wines as a preeminent producer of world-class Rhone variety wines from our historic vineyards in California's west Paso Robles wine region," says founder Bill Armstrong.

Matt joins a team that includes consulting winemaker Justin Smith, of acclaimed Saxum Vineyards in Paso Robles, and winemaker David Jelinek, previously with Harlan Estate, Joseph Phelps and Groth wineries in the Napa Valley. "I am delighted and honored to join the team at Epoch Estate Wines in their pursuit of crafting and presenting wine lovers with top wines from west Paso Robles," said Hobbs. Benchmark Consulting (www.benchmarkhr.com) conducted the search.

About Epoch Estate Wines

Located in the rapidly emerging west Paso Robles region of California's Central Coast, Epoch Estate Wines is dedicated to the boutique production of ultra-premium quality Rhone variety wines. Founded in 2004 by prospectors and oenophiles Bill and Liz Armstrong, it is committed to becoming one of the region's leading wineries. More than 95 acres of estate vineyards, including the legendary Paderewski Vineyard, have been planted to 10 different Rhone variety grapes and a select amount of a zinfandel and tempranillo. Epoch Estate's first wines are scheduled to be released in 2010. For more information, please visit www.epochwines.com.

About the Paderewski Vineyard

In 1913, famed Polish pianist Ignacy Jan Paderewski visited Paso Robles seeking the healing effects of its hot mineral baths for his rheumatism. He fell in love with the area and stayed to establish Rancho San Ignacio and plant what would become a prized zinfandel and petite sirah vineyard. Paderewski crafted award-winning wines from his vineyard in the 1930s and sold it shortly before his death in 1941. After laying fallow for decades, the land was rediscovered and acquired by Bill and Liz Armstrong in 2004 during their search for the ideal place to fulfill their dream of making extraordinary Rhone variety wines. They fittingly rededicated this distinctive terroir to winegrowing and revived its name in honor of Ignacy Jan Paderewski and his original vision for this land. Characterized by limestone soils, steep slopes and the maritime influence of the nearby Pacific Ocean, the Paderewski Vineyard was replanted in 2005.

About Ignacy Jan Paderewski

Born in Poland in 1861, Ignacy Jan Paderewski was renowned as the most famous and popular pianist of all times. He traveled by private train throughout the United States in the early 1900s performing concerts in sold-out town squares and halls. Paderewski was the first pianist to perform solo at Carnegie Hall in New York City. He spoke seven languages and in 1919 became Prime Minister of newly independent Poland. Ignacy Jan Paderewski was an unparalleled virtuoso and patriot. For more information about his life and the annual Paso Robles festival held in his honor, please visit www.usc.edu/dept/polish_music/ and www.paderewskifest.com.

SOURCE Epoch Estate Wines

A program that has led to more than 2,400 arrests for driving under the influence during the past 12 months will continue for another year, Pennsylvania State Police Commissioner Frank E. Pawlowski said today.

"The Checkpoint Strikeforce Initiative was instituted last October as a one-year program to reduce crashes, prevent injuries and save lives by identifying and arresting impaired drivers on our roads," Pawlowski said. "The results achieved to date make it worthwhile to continue the program."

Under the initiative, each of the 15 regional state police troops conducts a random sobriety checkpoint within its troop area every weekend. In the event of inclement weather, the troop conducts roving DUI patrols rather than a checkpoint.

Pawlowski said troopers made 1,574 DUI arrests as the direct result of checkpoints and 868 DUI arrests as the result of roving patrols conducted under the initiative.

He said the checkpoint locations are determined by commanders based on up-to-date crash data collected by the department's PROphecy computer system and other sources.

"We focus our attention on areas that have experienced a high number of DUI-related crashes," said Pawlowski, who noted that state police made a record 16,156 DUI arrests in 2008.

He said the enforcement effort is supported by federal funding obtained through the Pennsylvania Department of Transportation.

For more information, visit www.psp.state.pa.us or call 717-783-5556.

Media contacts: Jack J. Lewis or Lt. Myra A. Taylor, 717-783-5556

Editor's Note: Following is a breakdown, by troop area, of the number of DUI arrests made under the first year of the Checkpoint Strikeforce Initiative:

• Troop A (Cambria, Indiana, Somerset and Westmoreland counties), 196 arrests;
• Troop B (Allegheny, Fayette, Greene and Washington counties), 230 arrests;
• Troop C (Clarion, Clearfield, Forest, Elk, Jefferson and McKean counties), 95 arrests;
• Troop D (Armstrong, Beaver, Butler, Lawrence and Mercer counties), 215 arrests;
• Troop E (Crawford, Erie, Venango and Warren counties), 126 arrests;
• Troop F (Cameron, Clinton, Lycoming, Montour, Northumberland, Potter, Snyder, Union and Tioga counties), 91 arrests;
• Troop G (Bedford, Blair, Centre, Fulton, Huntingdon, Juniata and Mifflin counties), 103 arrests;
• Troop H (Adams, Cumberland, Dauphin, Franklin, Perry and York counties), 269 arrests;
• Troop J (Chester and Lancaster counties), 267 arrests;
• Troop K (Delaware, Montgomery and Philadelphia counties), 191 arrests;
• Troop L (Berks, Lebanon and Schuylkill counties), 111 arrests;
• Troop M (Bucks, Lehigh and Northampton counties), 181 arrests;
• Troop N (Carbon, Columbia, Monroe and part of Luzerne counties), 108 arrests;
• Troop P (Bradford, Sullivan, Wyoming and part of Luzerne counties), 103 arrests;
• Troop R (Lackawanna, Pike, Susquehanna and Wayne counties), 156 arrests.
  

SOURCE Pennsylvania State Police Department

Robert Parker's Wine Advocate has awarded its highest score ever for the region of the Terrasses du Larzac to La Peira, topping domaines such as Mas de Daumas Gassac, Grange des Peres and Mas Jullien.

In all, the domaine's wines, over the last three vintages, received the highest scores the Wine Advocate has awarded to any domaine in its history of reviewing the Languedoc.

"Wines that need not fear comparison with any of the world's wine icons" and "among the very greatest wines of the Languedoc" were among the Wine Advocate's assessments of the La Peira flagship wine.

The publication goes on to detail the property's background:

"La Peira en Damaisela is the property of London-based composer Robert Dougan, located between Jonquieres and Aniane, on two adjacent parcels of no known previous distinction, but to which in 2004 instinct led him either with remarkable prescience or remarkable luck. The deep alluvial fan that is the basis for this site is only barely tilted, as it might be in St. Helena or Rutherford, St.-Estephe or Pomerol ... and these comparisons will not seem inapt once you experience the quality of La Peira's wines."

Sea Change in the Languedoc

Such reviews are consistent with a sea change in the production of quality Languedoc wines. The report on the region notes of 'so much talent clamoring for attention' and, 'an amazing willingness', among growers to 'pursue quality with determination and passion.'

Eris Asimov, writing in the The New York Times (The Languedoc Raises Its Game - September 15) concurs, observing in his recent round up of the region, that the 'level of high quality in the winemaking was unexpectedly consistent'

Excellent Values

The report (entitled The Best of Values in the Worst of Times) also highly praises the second - and the entry level - wines of La Peira, garnering scores usually associate with a domaine's premiere wine.

Las Flors de La Peira (rated 93-94/94/93 over the 2005-2007 period):

"This puts me in mind of a great Pomerol. For as far-gone on sheer ripeness and decadence as it is, this retains a wonderful sense of lift and elegance"

Obriers de la Peira (rated 92/90/91-92 over the 2005-2007 period):

"At its price, it represents an amazing value which I cannot imagine any wine lover not wishing to buy as much of as he or she could and to follow in bottle"

This again is not atypical of the region as a whole.

As David Schildknecht, writing for the Wine Advocate, observes: While the quality of the top wines of the region is 'striking', what is more so is the, 'enormous number of modestly-priced bottlings that approach or reach a comparably exalted level of quality', and further, that, 'what counts as expensive is not, when considered alongside the wines of Bordeaux, Burgundy, Catalonia, Napa, the Northern Rhone, or other celebrated regions.'

Stockists for the wines of La Peira can be found at: http://www.wine-searcher.com/

About La Peira:

La Peira is a wine domaine started in 2004 in the Herault region, Languedoc - committed to transforming the Terrasses du Larzac appellation and producing world-class wines. The domaine produces three reds (La Peira, Las Flors de la Peira, the entry level Obriers de la Peira) and a white (Deusyls.) The wines are available through Eric Solomon's highly regarded European Cellars in the USA through retail outlets such as Zackys, K & L Wines, Wine Library, and the Wine Exchange. In the UK the La Peira wines imported by Fields, Morris & Verdin, noted importers of Bodegas Vega Sicilia, and Ridge Vineyards amongst many others, and its parent company Berry Bros. & Rudd.

For further discussion on this and other topics about the domaine please visit the La Peira Blog:

http://lapeira.wordpress.com

SOURCE La Peria

Michelob ULTRA announced today that seven-time Tour de France winner and cycling icon Lance Armstrong has signed a three-year agreement to become the brand's new spokesperson and ambassador.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091006/AQ88326)

"Lance Armstrong is an ideal ambassador for this brand and we are honored to have him represent Michelob ULTRA," said Keith Levy, vice president of marketing at Anheuser-Busch. "Having dominated a sport that requires such a physical commitment, Lance is the perfect athlete to connect with adult beer drinkers who lead active lifestyles."

As part of the agreement, Armstrong will appear in a new Michelob ULTRA television commercial titled "Little Bumps," and he will make a cameo appearance in a second ad titled "Escalator," both which are scheduled to air in 2010. Michelob ULTRA will also use Armstrong's likeness on print, outdoor advertising, digital marketing programs, product packaging and point-of-sale.

"I'm always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training," said Lance Armstrong. "I'm excited about my association with Michelob ULTRA, a brand that supports cycling and running communities across the U.S. and is a favorite among active adults."

Michelob ULTRA has been a strong supporter of the sport of cycling since 2004. As part of its Race to the ULTRA series, the brand sponsors more than 40 major running and cycling events annually across the country.

Since its launch in 2002, Michelob ULTRA has continued to grow in popularity and is enjoyed by adult consumers living an active lifestyle and those looking for a great-tasting beer with lower carbohydrates and fewer calories. Michelob ULTRA has only 95 calories and 2.6g carbohydrates, 0.6g protein and 0.0g fat, per 12-ounce bottle.

About Anheuser-Busch

Based in St. Louis, AnheuserBusch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. AnheuserBusch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. AnheuserBusch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

SOURCE Anheuser-Busch

During the month of October, local beer lovers have an additional reason to choose Samuel Adams Boston Lager as their beer of choice. For every case of Samuel Adams Boston Lager sold in Massachusetts and Rhode Island, 25 cents will go towards Samuel Adams Brewing the American Dream, a philanthropic program created last year by The Boston Beer Company to provide financial support and services to low and moderate income entrepreneurs in the food & beverage industry. The program's mission is to help passionate entrepreneurs by giving them a leg up in their pursuit to follow their American dream.

In June 2008, The Boston Beer Company partnered with ACCION USA, the country's leading not-for-profit micro-lending organization, to launch Samuel Adams Brewing the American Dream. The program has since provided many different kinds of support to financially underserved food and beverage entrepreneurs, including seminars, workshops, mentoring and speed coaching events where Boston Beer employees provide their expertise one-on-one and with small groups of entrepreneurs. In launching the program, The Boston Beer Company made an initial donation of $250,000 to the fund. To date, the program has provided loans to 31 food & beverage entrepreneurs in New England, saving or creating more than 240 jobs. With the participation of a thirsty citizenry in October, The Boston Beer Company hopes to increase the number of loans provided to local entrepreneurs and continue in the effort to help small businesses during this shaky economy.

"I started Samuel Adams almost 25 years ago, on a shoestring. I brewed the first batch of Samuel Adams Boston Lager in my kitchen. I applied to several banks for a loan to start my business, but every bank turned me down," said Jim Koch, Founder and Brewer of Samuel Adams beers. "Despite the hurdles, I believed in Samuel Adams Boston Lager and wanted to share it with beer lovers looking for a fresh and flavorful local beer. Today, I want to bring things full circle and give back to other passionate entrepreneurs who need a leg up. We are donating 25 cents for every case of Samuel Adams Boston Lager sold in Massachusetts and Rhode Island to Samuel Adams Brewing the American Dream."

Earlier this year, The Boston Beer Company brewed a special beer, Samuel Adams® Boston Brick Red, available on draft and only at bars and restaurants in the Boston area. For each keg of Boston Brick Red enjoyed throughout the City, the brewer made a donation of $4.

"The effort with Boston Brick Red has gone very well; we've raised nearly $10,000 for the program, and it's been a great way for beer drinkers to join with us to support these individuals looking to realize their business dream," Koch explained. "So, we started looking for ways to expand that effort. We're hopeful that the donation made through sales of Samuel Adams Boston Lager in October will lead to funding many more loans."

Distributors in Massachusetts and Rhode Island have also joined in to support The Boston Beer Company in the effort, offering to match the 25 cent donation in their respective distribution areas. Participating distributors include Atlas Distributing, Inc. of Auburn, Massachusetts, Burke Distributing Corporation, of Randolph, Massachusetts, Commercial Distributing Company of Westfield, Massachusetts, Horizon Beverage Company of West Greenwich, RI, L. Knife & Son of Kingston, MA and Merrimack Valley Distributing Company of Danvers, Massachusetts.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world's finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the "extreme beer" movement, where it seeks to challenge drinkers' perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country's largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com.

SOURCE The Boston Beer Company

Michelob ULTRA announced today that seven-time Tour de France winner and cycling icon Lance Armstrong has signed a three-year agreement to become the brand's new spokesperson and ambassador.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091006/AQ88326)

"Lance Armstrong is an ideal ambassador for this brand and we are honored to have him represent Michelob ULTRA," said Keith Levy, vice president of marketing at Anheuser-Busch. "Having dominated a sport that requires such a physical commitment, Lance is the perfect athlete to connect with adult beer drinkers who lead active lifestyles."

As part of the agreement, Armstrong will appear in a new Michelob ULTRA television commercial titled "Little Bumps," and he will make a cameo appearance in a second ad titled "Escalator," both which are scheduled to air in 2010. Michelob ULTRA will also use Armstrong's likeness on print, outdoor advertising, digital marketing programs, product packaging and point-of-sale.

"I'm always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training," said Lance Armstrong. "I'm excited about my association with Michelob ULTRA, a brand that supports cycling and running communities across the U.S. and is a favorite among active adults."

Michelob ULTRA has been a strong supporter of the sport of cycling since 2004. As part of its Race to the ULTRA series, the brand sponsors more than 40 major running and cycling events annually across the country.

Since its launch in 2002, Michelob ULTRA has continued to grow in popularity and is enjoyed by adult consumers living an active lifestyle and those looking for a great-tasting beer with lower carbohydrates and fewer calories. Michelob ULTRA has only 95 calories and 2.6g carbohydrates, 0.6g protein and 0.0g fat, per 12-ounce bottle.

About Anheuser-Busch

Based in St. Louis, AnheuserBusch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. AnheuserBusch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. AnheuserBusch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

SOURCE Anheuser-Busch

This charming town, a scant hour north of Puerto Vallarta, has lots going for its natives and tourists - lovely weather, a great surfing beach, excellent restaurants and shops and no high rise hotels that can hurt the laid-back ambience of this unique place. No wonder the town has received high praise in major travel publications.

What was lacking, according to local restaurateur Mark Alberto Holt, was a world-class tequila bar. And now Mark has fulfilled his dream in spades. He named it the SFT Tequila Bar - right on the lively town square and right next to the popular Sayulita Fish Taco restaurant that he and his wife, Dora, own.

Mark threw himself into this new venture with enthusiasm, creative energy and a passion for tequila. He has about 320 different tequilas on hand, but numbers aren't what the bar or Mark is about. Along with the many brands, Mark has collected great knowledge about this famous Mexican elixir and loves to share it with his customers. He has traveled frequently to the town of Tequilaand to the highlands near Guadalajara where he has found some of the finest and rarest of tequilas. A visit to the SFT Tequila Bar will leave you not only in high spirits, but, also, with a deeper understanding of this popular elixir. No wonder a local wag has dubbed Mark "The Ace of Agave" referring to the plant from which tequila derives.

Mark's bar is now open for the season and he plans tequila festivals, special promotions and spirituous surprises. Check out two sites for news and pleasure - www.saytequila.com and sayulitatequilajournal. The latter website is run by his amigo-in-arms, Gabbi Villarrubia, and is full of fun, facts and a bit of madness from this talented writer and tequila advocate. Salud, indeed!

SOURCE SFT Tequila Bar

Society Cafe Encore, the innovative American restaurant located inside Encore at Wynn Las Vegas, has been named one of the "Best New Restaurants in America" by Esquire magazine (November 2009).

The restaurant, featuring a menu of creative American cuisine by Chef Kim Canteenwalla, is the only Las Vegas restaurant to receive this honor this year. The annual Esquire list is written and compiled by world-renowned food writer John Mariani and features the magazine's recommendations for the best new restaurants nationwide.

"I'm delighted and humbled that Esquire selected Society as a place that stands out on the dining scene," says Canteenwalla. "There are many great new restaurants and we're thrilled to be acknowledged amongst this distinguished group."

Society is known for its fun signature dishes, regardless of the time of day. Guests start with fresh pretzel bread and house-made grainy mustard butter and progress to the restaurant's favorite dishes. These include lunchtime's lobster roll club with pancetta and avocado and grilled chicken salad with cherries, figs, pears, cashews and a pomegranate vinaigrette. There is also a section devoted to sliders including the BBQ filet mignon, charred rare tuna and "sloppy Joe" options.

The popular mac 'n' cheese bites with truffle dipping sauce and the grilled artichoke with chipotle spiced dip are two great ways to start dinner. Choose from main courses such as bone-in cowboy rib-eye with peppercorn rub and potato and bacon hash, seared ahi tuna with togarashi spice and cucumber shiso salad and grilled jidori chicken breast with Yukon mashed potatoes. Diners can top off their night with the restaurant's coveted warm donut bites.

Chef Canteenwalla partnered with Elizabeth Blau and Sean Christie to open Society at Encore. Blau has helped establish Las Vegas as one of the country's finest culinary destinations, while Christie is credited for changing the profile of Las Vegas nightlife.

"I'm honored to be a part of this impressive list of restaurants," adds Blau. "I love reading John's selections every year to find new culinary treasures whether in big cities or remote locations."

Society Cafe Encore has quickly become the choice of locals, tourists and celebrities for power outings during breakfast, lunch and dinner. The Society Bar provides a great spot for a cocktail with its creative drink list and extensive mojito menu. Society is open Sunday through Thursday from 7 a.m. to 11 p.m. and Friday and Saturday from 7 a.m. to 1 a.m. Reservations are encouraged and can be made by calling (702) 248-DINE (3463) or (888) 352-DINE (3463).

SOURCE Wynn Las Vegas

The International Olympic Committee's announcement that the 2016 Olympic Games will be hosted in Rio de Janeiro, Brasil, erupted an enormous celebration that lasted through the weekend on the beautiful beaches of this famed South American city. Swimsuit clad revelers cheered, danced, shouted and waved green, yellow and blue flags in support of their country, all the while celebrating with caipirinhas -- Brasil's signature cocktail -- and the national spirit of Brasil -- cachaca.

Just minutes after the IOC's announcement on Friday afternoon, to echo the enormous party being held on the beaches of Brasil, Cabana Cachaca, the first authentically Brasilian super-premium cachaca to be launched in the United States, showed its support for Rio's 6 million citizens by creating the first signature cocktail of the 2016 Olympics. The Rio 16, made with Cabana Cachaca, Veev Acai Liqueur, fresh kiwi juice and lime juice, is a festive twist on the country's signature cocktail, and the perfect way to celebrate this ground breaking decision.

The games -- the first Olympics for South America -- have the power to transform the entire region, promote social integration and bring much needed attention to Rio, Brasil and the unique, artisanal products it produces and exports from the country. Cachaca, the third most distilled spirit in the world, has been relatively unknown in the U.S., and still remains an emerging spirit category through most of the world. While Brasilians mark every celebration and special occasion by sipping their signature spirit, only 1% of Brasil's production of cachaca is exported for other countries to enjoy. With the recent news of the 2016 Olympic Games, the category is poised for a dramatic change.

"I could not be more thrilled that the Olympic Games will be coming to Brasil," says Matti Anttila, founder and president of Cabana Cachaca. "I fell in love with this beautiful country, its people and its passion many years ago and was inspired to bring its national spirit to the United States. The games will be sure to bring new excitement and energy to all things Brasilian and I am excited to see the changes that will come over the next six years, in the cachaca category and beyond."

Cachaca has been the country's Eau de Vivre since Portuguese settlers invented it in 1532. Brasil produces close to 1.5 billion liters of cachaca every year. While exports of the spirit equal less than 1%, most of that going to Europe, the popularity of cachaca is quickly rising in the US. In fact, between just 2005 and 2008, importation of cachaca to the US grew from 261,000 liters to approximately 900,000 liters. The cachaca and caipirinha trend is spreading quickly across the country, and the Olympic Games will only spur faster growth.

The ultimate version of Brasil's national spirit, Cabana Cachaca is dedicated to remaining absolutely authentic while refining Brasil's national spirit to become an artisanal product that is worthy of International respect. Cabana has developed an innovative production process that awarded it a Double Gold Medal at this year's San Francisco World Spirits competition. Distilled directly from freshly pressed sugar cane, Cabana Cachaca is a smooth and versatile elixir. Cabana is authentic to the core and unlike any other cachaca available in the United States. Distilled, aged and estate bottled at the source in Brasil, Cabana is the first imported cachaca to be hand crafted in small batches, double-distilled in copper pot stills and mellowed for nine months in Brasilian Jequitiba wooden barrels. Cabana's innovative production process strips out the impurities common in most cachaca, while isolating the desirable characteristics that make it unique.

Cabana Cachaca hopes that all Americans and Brasilians in the United States will celebrate the IOC's announcement with the Rio 16 cocktail, and look at this decision not as a loss for Chicago, but an enormous win for Brasil and the entire region of South America.

About Cabana Cachaca:

Cabana Cachaca was launched in 2006 by Matti C. Anttila, a New York spirits entrepreneur who first discovered cachaca while experiencing the heady nightlife of Rio de Janeiro. Anttila added, "Utilizing an innovative production process developed by our master distiller, Cabana's versatility and quality has led it to be embraced by mixologists and sophisticated consumers in the most exclusive locations -- places cachaca would never have worked in before. We are excited to build on our success in firmly positioning Cabana as the super-premium standard-bearer by taking national this globally significant, but relatively undiscovered category in the U.S. Combined with our presence in top venues in the U.K. and Brasil, Cabana has truly become a global spirits brand." For additional information, go to www.cabanacachaca.com.

    The Rio 16
    "Rio 16"
    1oz Cabana Cachaca
    1oz VeeV
    1oz Simple Syrup
    1oz Kiwi Puree
    The juice of 2 lime wedges

    Shake all ingredients together and serve over ice in a rocks glass

    The Rio 16 will be served at:

    Isla on Sunset- Los Angeles
    8788 W Sunset Blvd
    West Hollywood, CA 90069

    Founding Farmers- Washington, D.C.
    1924 Pennsylvania Ave, NW (IMF HQ2)
    Washington DC 20006

    Agraria Farmers and Fishers- Washington, D.C.
    3000 K Street, NW,
    Washington DC, 20007

    Fino-Austin
    2905 San Gabriel St
    Austin, TX 78705

    Cantina - San Francisco
    580 Sutter Street (@ Mason Street)
    San Francisco, CA 94102

SOURCE Cabana Cachaca

This charming town, a scant hour north of Puerto Vallarta, has lots going for its natives and tourists - lovely weather, a great surfing beach, excellent restaurants and shops and no high rise hotels that can hurt the laid-back ambience of this unique place. No wonder the town has received high praise in major travel publications.

What was lacking, according to local restaurateur Mark Alberto Holt, was a world-class tequila bar. And now Mark has fulfilled his dream in spades. He named it the SFT Tequila Bar - right on the lively town square and right next to the popular Sayulita Fish Taco restaurant that he and his wife, Dora, own.

Mark threw himself into this new venture with enthusiasm, creative energy and a passion for tequila. He has about 320 different tequilas on hand, but numbers aren't what the bar or Mark is about. Along with the many brands, Mark has collected great knowledge about this famous Mexican elixir and loves to share it with his customers. He has traveled frequently to the town of Tequilaand to the highlands near Guadalajara where he has found some of the finest and rarest of tequilas. A visit to the SFT Tequila Bar will leave you not only in high spirits, but, also, with a deeper understanding of this popular elixir. No wonder a local wag has dubbed Mark "The Ace of Agave" referring to the plant from which tequila derives.

Mark's bar is now open for the season and he plans tequila festivals, special promotions and spirituous surprises. Check out two sites for news and pleasure - www.saytequila.com and sayulitatequilajournal. The latter website is run by his amigo-in-arms, Gabbi Villarrubia, and is full of fun, facts and a bit of madness from this talented writer and tequila advocate. Salud, indeed!

SOURCE SFT Tequila Bar

The signature overstuffed sandwiches of Panini's Bar and Grill, a Cleveland original and local favorite, have arrived at the AIRMALL® at Cleveland Hopkins International Airport (CLE). Owned by United Concessions Group, Inc. of Cleveland, Panini's Bar and Grill (1,700 sq. ft.) opened on Friday, October 2 on Concourse C. Panini's offers travelers its signature overstuffed sandwiches along with appetizers, salads, wraps, sandwiches, pizza, wings and burgers, all freshly prepared on the premises.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090304/NE78862LOGO )

"Complete with its mile-high sandwiches and other distinctive menu items, Panini's Bar and Grill is the latest in a wide array of local concepts that are establishing a presence at the AIRMALL® at CLE," said Tina LaForte, vice president of BAA Cleveland. "BAA Cleveland is dedicated to giving passengers a wide variety of high-quality dining options, all at 'Regular Mall Prices...Guaranteed.'"

"We are excited to be a part of the concessions development at the AIRMALL® at Cleveland Hopkins International Airport," added Ben Rababy, vice president of United Concessions Group, Inc. and the franchisee for the Panini's at the AIRMALL®. "At the airport, airlines are not big fans of overstuffed baggage, but we are certain that our overstuffed sandwiches will win fans quickly, making us a preferred destination for a quality meal on the go."

Established in 1986 in the Cleveland Flats, Panini's Bar and Grill has grown from a neighborhood sandwich shop to a respected restaurant brand across the state of Ohio with nearly 20 locations.

"The new AIRMALL® is certainly going to provide passengers with a true taste of Cleveland," said Ricky Smith, director of Cleveland Hopkins International Airport. "We are pleased to provide passengers with local favorites such as Panini's Bar and Grill and other concepts that represent the best our region has to offer."

The City of Cleveland forged a 10-year contract with BAA Cleveland in February 2008 to develop and manage concessions at Cleveland Hopkins International Airport (CLE). The city anticipates the AIRMALL® will double the current participation rate of local and minority-owned companies, double the number of concession jobs, and double retail sales figures during the next decade.

When complete, the AIRMALL® at CLE will occupy 76,000 square feet of retail space.

About BAA Cleveland

BAA Cleveland, Inc. is the developer and manager of the retail and concessions program at Cleveland Hopkins International Airport (CLE). In 2008, BAA entered into a ten-year contract with the City of Cleveland to transform the retail, food and beverage concessions into the AIRMALL® at Cleveland Hopkins International Airport, a strategic combination of well-known national brands and high-quality local concepts offered at "Regular Mall Prices...Guaranteed." BAA Cleveland is a project of BAA USA, the developer and manager of the retail, food and beverage operations at the AIRMALLs® at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world's leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.

    Contact: Jeff Donaldson
             412-642-7700
             jeff.donaldson@elias-savion.com

SOURCE BAA Cleveland

Beverage industry publication Market Watch has named Menage a Trois the 2009 "Wine Brand of the Year." The award was announced in New York City, on September 24th, at the 26th Annual Market Watch Leaders Award Dinner.

The recipient of this prestigious accolade is selected annually by nearly 200 of the top beverage alcohol retailers in the United States, and bestowed as a mark of excellence on the year's best products across the beer, wine & spirits categories.

"Receiving this award is a great honor and it's been thrilling to watch the Menage a Trois brand grow exponentially over the past couple of years," said Bob Torkelson, President and COO of Trinchero Family Estates. "We are incredibly proud to have been selected by the Market Watch Leaders for this award. We are grateful for the support of our outstanding national wholesaler network that has embraced the brand and enabled our success."

Since purchasing the brand in 2004, Trinchero Family Estates has grown Menage a Trois from under 25,000 cases to well over one million cases, with Menage a Trois Red becoming the number one selling red wine in the country.

Market Watch is published by New York-based M. Shanken Communication, Inc, a company specializing in food & beverage publications. M. Shanken also publishes Wine Spectator, Cigar Aficionado, Food Arts and Impact.

Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 23 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d'Oro, Montevina, Trinity Oaks, Folie a Deux, Menage a Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Family Winemakers and Little Boomey wines of Australia, and markets and sells the Three Thieves and Joel Gott brands. www.tfewines.com www.folieadeux.com

SOURCE Trinchero Family Estates

This charming town, a scant hour north of Puerto Vallarta, has lots going for its natives and tourists - lovely weather, a great surfing beach, excellent restaurants and shops and no high rise hotels that can hurt the laid-back ambience of this unique place. No wonder the town has received high praise in major travel publications.

What was lacking, according to local restaurateur Mark Alberto Holt, was a world-class tequila bar. And now Mark has fulfilled his dream in spades. He named it the SFT Tequila Bar - right on the lively town square and right next to the popular Sayulita Fish Taco restaurant that he and his wife, Dora, own.

Mark threw himself into this new venture with enthusiasm, creative energy and a passion for tequila. He has about 320 different tequilas on hand, but numbers aren't what the bar or Mark is about. Along with the many brands, Mark has collected great knowledge about this famous Mexican elixir and loves to share it with his customers. He has traveled frequently to the town of Tequilaand to the highlands near Guadalajara where he has found some of the finest and rarest of tequilas. A visit to the SFT Tequila Bar will leave you not only in high spirits, but, also, with a deeper understanding of this popular elixir. No wonder a local wag has dubbed Mark "The Ace of Agave" referring to the plant from which tequila derives.

Mark's bar is now open for the season and he plans tequila festivals, special promotions and spirituous surprises. Check out two sites for news and pleasure - www.saytequila.com and sayulitatequilajournal. The latter website is run by his amigo-in-arms, Gabbi Villarrubia, and is full of fun, facts and a bit of madness from this talented writer and tequila advocate. Salud, indeed!

SOURCE SFT Tequila Bar

The signature overstuffed sandwiches of Panini's Bar and Grill, a Cleveland original and local favorite, have arrived at the AIRMALL® at Cleveland Hopkins International Airport (CLE). Owned by United Concessions Group, Inc. of Cleveland, Panini's Bar and Grill (1,700 sq. ft.) opened on Friday, October 2 on Concourse C. Panini's offers travelers its signature overstuffed sandwiches along with appetizers, salads, wraps, sandwiches, pizza, wings and burgers, all freshly prepared on the premises.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090304/NE78862LOGO )

"Complete with its mile-high sandwiches and other distinctive menu items, Panini's Bar and Grill is the latest in a wide array of local concepts that are establishing a presence at the AIRMALL® at CLE," said Tina LaForte, vice president of BAA Cleveland. "BAA Cleveland is dedicated to giving passengers a wide variety of high-quality dining options, all at 'Regular Mall Prices...Guaranteed.'"

"We are excited to be a part of the concessions development at the AIRMALL® at Cleveland Hopkins International Airport," added Ben Rababy, vice president of United Concessions Group, Inc. and the franchisee for the Panini's at the AIRMALL®. "At the airport, airlines are not big fans of overstuffed baggage, but we are certain that our overstuffed sandwiches will win fans quickly, making us a preferred destination for a quality meal on the go."

Established in 1986 in the Cleveland Flats, Panini's Bar and Grill has grown from a neighborhood sandwich shop to a respected restaurant brand across the state of Ohio with nearly 20 locations.

"The new AIRMALL® is certainly going to provide passengers with a true taste of Cleveland," said Ricky Smith, director of Cleveland Hopkins International Airport. "We are pleased to provide passengers with local favorites such as Panini's Bar and Grill and other concepts that represent the best our region has to offer."

The City of Cleveland forged a 10-year contract with BAA Cleveland in February 2008 to develop and manage concessions at Cleveland Hopkins International Airport (CLE). The city anticipates the AIRMALL® will double the current participation rate of local and minority-owned companies, double the number of concession jobs, and double retail sales figures during the next decade.

When complete, the AIRMALL® at CLE will occupy 76,000 square feet of retail space.

About BAA Cleveland

BAA Cleveland, Inc. is the developer and manager of the retail and concessions program at Cleveland Hopkins International Airport (CLE). In 2008, BAA entered into a ten-year contract with the City of Cleveland to transform the retail, food and beverage concessions into the AIRMALL® at Cleveland Hopkins International Airport, a strategic combination of well-known national brands and high-quality local concepts offered at "Regular Mall Prices...Guaranteed." BAA Cleveland is a project of BAA USA, the developer and manager of the retail, food and beverage operations at the AIRMALLs® at Pittsburgh International Airport, Baltimore/Washington International Thurgood Marshall Airport, and Boston Logan International Airport (Terminals B and E). BAA USA is an affiliate of BAA Limited, the world's leading airport company, which owns and operates seven UK airports (Heathrow, Gatwick, Stansted, Southampton, Aberdeen, Edinburgh and Glasgow). For more information, visit www.airmall.com or www.baausa.com.

    Contact: Jeff Donaldson
             412-642-7700
             jeff.donaldson@elias-savion.com

SOURCE BAA Cleveland