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Global Beer Label Study Product Decoration Market & Technology Assessment 2009

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Global Beer Label Study - Product Decoration Market & Technology Assessment 2009 is the second assessment of the status of one of the world's leading label end-use markets, and details trends in the market by label format, materials, and technologies, with particular emphasis on the changing structure and developments within this key area of use for labels and other forms of product packaging and decoration.

TABLE OF CONTENTS

1. INTRODUCTION 9

1.1 Background 10

1.2 Methodology 13

1.3 Definitions 15

2. EXECUTIVE SUMMARY 21

3. GLOBAL LABEL MARKETS 29

3.1 Product Decoration & Information Technologies 31

3.2 Global Label Market 37

4. GLOBAL BEER MARKETS 40

4.1 Global Beer Markets 41

4.2 European Beer Market 50

4.3 North American (NAFTA) Beer Markets 69

4.4 Asian Beer Markets 84

4.5 African Beer Markets 115

4.6 South American Beer Markets 130

4.7 Middle Eastern Beer Markets 144

5. GLOBAL BEER PACKAGING MARKETS 145

5.1 Global Beer Packaging 146

5.2 European Beer Packaging 151

5.3 North American Beer Packaging 163

5.4 Asian Beer Packaging 170

5.5 African Beer Packaging 176

5.6 South American Beer Packaging 179

6. PRODUCT DECORATION TECHNOLOGIES 182

6.1 European Product Decoration Technologies 186

6.1.1 Bottles 186

6.1.2 Cans 192

6.2 North American Product Decoration Technologies 199

6.2.1 US Product Decoration Technologies 200

6.2.1.1 Bottles 201

6.2.1.2 Cans 205

6.2.2 Canadian Product Decoration Technologies 206

6.2.2.1 Bottles 207

6.2.2.2 Cans 209

6.3 Asian Product Decoration Technologies 210

6.3.1 Bottles 212

6.3.2 Cans 215

6.4 South American Product Decoration Technologies 217

6.5 Rest of World Product Decoration Technologies 218

7. MARKET TRENDS & DRIVERS 220

7.1 Value Chain Changes 221

7.2 Key Demand Influences & Market Drivers 229

7.3 Product Decoration Technology Changes & Trends 235

7.3.1 Pressure-sensitive Labels 235

7.3.2 PET Bottles 236

7.3.3 Cans 241

7.3.4 Label Printing 242

7.4 Raw Material Prices 245

7.5 Environmental Issues 251

7.6 Legislation/Taxation/Consumer Attitudes 256

7.6.1 Legislation 256

7.6.2 Consumer Attitudes 258

8. DIRECTORY 259

Companies mentioned

Ball Corporation, Crown Holdings Inc, Rexam PLC, Metal Container Corporation, BWAY Corporation, Impress USA Inc, Silgan Containers Corporation, Sonoco-Phoenix, Inc, Van Can Company, Dofasco Inc, US Steel, USS-POSCO Industries, Alcoa Inc., ARCO Aluminum, Inc., Novelis Corporation, Wise Alloys LLC, W. R. Grace & Co., ICI Packaging Coatings, INX International Ink Company, PPG Industries, Inc., The Valspar Corporation, Watson Standard, Avery Dennison, Ritrama, UPM Raflatac OY, Yenom Industries Pte Ltd, Ahlstrom, Boise Paper Solutions, Cham Paper Group Switzerland Inc., Oji Paper Co Ltd, StoraEnso, Kocher + Beck GmbH & Co, AP Maschinen AG, ETI Converting Equipment, Gallus Ferd. Ruesch AG, Mark Andy Inc, Nilpeter AS, Roland DG Corporation, Flint Group SA, Eckart Ink Manufacturing Corp., Fujifilm Sericol U.S.A. Inc., IGT Testing Systems, IGT Testing Systems Pte Ltd, RK Print Coat Instruments Ltd

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Alcoholic Drink Industry: Global Beer Label Study Product Decoration Market & Technology Assessment 2009

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Diageo, the world's leading spirits, wine and beer company, has been named to the NAFE Top 50 Companies and 10 Nonprofits for Executive Women by the National Association for Female Executives (NAFE).  The list recognizes organizations that have policies and practices in place to encourage women's advancement, and that demonstrate this commitment by having a significant number of women in leadership roles.

"Diageo believes diversity is a key element to the success of its business today and in the future," said Eliana Zem, Senior Vice President Human Resources, Diageo North America.  "Gender is one component of this larger diversity initiative, and we value the important contributions of all of Diageo's female employees."

NAFE's list serves as an annual benchmark for Corporate America.  The number of women responsible for running operations (profit-and-loss, or P&L positions) at the NAFE Top Companies has reached 26 percent.  At 13 of the NAFE Top Companies, women run one-third or more of their employers' billion dollar-plus operations.  When it comes to board membership, women at the NAFE Top Companies occupy 23 percent of seats.

While Diageo aims to create programs that will reach multiple audiences, and not exclusively single out women, Diageo has implemented numerous initiatives to promote gender equality in the workplace.  These include:

• Mentor program for top level female executives
• Employee Resource Group for women called the "Spirited Women's Network"
• Focused recruitment of female employees and active seeking of diverse suppliers, including women-owned businesses
• Internal panel discussions for employees with female leaders on gender issues in the workplace
• Employee workshops on creating an inclusive environment in the workplace
• Lactation rooms at multiple sites
• Global Talent database enabling in-depth succession planning for Diageo's female leaders

"NAFE welcomes Diageo to our list of Top Companies for Executive Women this year," says Dr. Betty Spence, NAFE President. "Half of the people running their major billion dollar and above operations are women, which is extraordinary."

To be declared a NAFE winner, companies must have at least two women on the board and track gender in P&L jobs, something many have not done before. NAFE will honor the Top Companies at a luncheon at Cipriani 42nd Street in New York City on March 25.  That morning, senior women executives from the NAFE Top Companies will meet at the closed door NAFE Roundtable to discuss critical business issues, including how to ensure an increase in women-run operations.

Methodology: In addition to assessing corporate programs and policies dedicated to advancing women, NAFE measured results, examining the number of women in each company overall, in senior management, and on its board of directors. They drew particular attention to the number of women with profit-and-loss responsibility. To be named to the NAFE Top Companies for Executive Women, companies with a minimum of two women on the board completed a comprehensive application that focused on the number of women in senior ranks (compared to men and to the company population), including questions about the programs and policies which support women's advancement.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com.

Celebrating life, every day, everywhere, responsibly.

About NAFE

The National Association for Female Executives (NAFE), founded in 1972, serves 20,000 members nationwide with networking, tools and solutions to strengthen and grow their careers and businesses. NAFE magazine publishes the annual Top Companies issue and the annual Women of Excellence issue. NAFE.com provides up-to-date information, community for women in business and access to member benefits. NAFE is a division of Working Mother Media and Bonnier Corporation.  

SOURCE Diageo

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The National Puerto Rican Coalition welcomes tomorrow's meeting of President Obama's Task Force on Puerto Rico's Status, but expressed concern about remarks by a Task Force member, Assistant Interior Secretary Anthony Barbauta, who in November praised the $2.7 billion Rum cover-over giveaway to British liquor giant Diageo, LLC.

"In his speech before the U.S. Virgin Islands' Legislature on November 19, Assistant Secretary Barbauta lavishly praised the excessive and irresponsible diversion of billions of badly-needed dollars to Captain Morgan and Cruzan Rums," said NPRC Chairman Miguel Lausell. "I hope that during his visit to our Island, he looks into the faces of the 16 percent of Puerto Ricans who are unemployed, and the 1 in 3 Puerto Ricans who are living in poverty. Maybe he will reconsider whether these billions of dollars are better spent to meet social needs – or to line the pockets of the world's biggest and richest corporations."

In his speech to the Virgin Islands Legislature on November 19, Barbauta praised Virgin Islands politicians for their "foresight and ingenuity" in diverting half their Rum cover-over revenues to the distillers themselves. "We must promote business in order to create new jobs and to provide the funds needed for the ambitious projects of the local government," he added.

"With all due respect to Assistant Secretary Barbauta, the Captain Morgan deal shows recklessness, not 'foresight and ingenuity,'" said NPRC President Rafael Fantauzzi. "Nobody doubts the importance of economic development, but to give Diageo twice as much as it costs them to make their product is both excessive and irresponsible. It's one thing to encourage business to create jobs, but quite another to close your eyes to the real needs of poor people in both Territories. We are each facing an economic meltdown, and can't afford to give billions to corporations that don't need it."

Lausell again urged the Task Force to "develop a government-wide 'Marshall Plan'" to rebuild the Island's economy. "Puerto Rico is in economic crisis, and while questions of status divide us, all Puerto Ricans stand together on the need for jobs, economic growth – and the restoration of $6 billion in revenues that will be lost if the Captain Morgan scheme goes forward."

SOURCE National Puerto Rican Coalition

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The following is a statement from John P. deJongh, Jr., Governor, United States Virgin Islands:

Senator LeMieux of Florida today ignored almost 100 years of federal precedent and clear Congressional intent by filing an amendment that drastically alters the rum excise tax cover-over program. His amendment would severely harm the economy of the U.S. Virgin Islands and overtly favors Puerto Rico.

Senator LeMieux's amendment looks like it was developed alongside Puerto Rican lobbyists. The proposed amendment takes excise tax revenue paid by U.S. Virgin Islands rum makers on rum produced in the U.S. Virgin Islands and directly transfers it to Puerto Rico's government coffers. Puerto Rico would end up with billions of dollars generated by rum production in the U.S. Virgin Islands.

As we search for solutions to the economic downturn, America needs smart, thoughtful leadership – not desperate attempts to pander to powerful special interests. Senator LeMieux is directly attacking his fellow Americans in the U.S. Virgin Islands by doing Puerto Rico's bidding.

We are strengthening the U.S. Virgin Islands' economy and stabilizing our government's finances. The rum cover-over is a long-standing and successful economic development program that has provided benefits to the U.S. territories.

Furthermore, the rum cover-over program is of great economic and financial importance to the U.S. Virgin Islands. For the first time, we are making full use of these tools given to us, and we have done so without hurting any other location. I cannot understand why Puerto Rico and certain other interests are determined to hold back and undermine the economic interests and future of the U.S. Virgin Islands.

Senator LeMieux's plan could cause us to default on hundreds of millions of dollars in bonds, which would stop progress on infrastructure projects and environmental improvements, and would force the government of the U.S. Virgin Islands to the brink of receivership.

By promoting this amendment, Puerto Rico has not only given up any pretense of negotiating their concerns with the U.S. Virgin Islands as we  have been asked to do by Congressional leaders, but Puerto Rico now also seems willing to walk away from the long history of friendship and collaboration which has linked America's two Caribbean possessions.

SOURCE Office of U.S. Virgin Islands Governor John P. deJongh, Jr.

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Diageo (NYSE: DEO), the world's leading spirits, wine, and beer company, today announced that its Norwalk, CT headquarters has been awarded the U.S. Environmental Protection Agency's (EPA) prestigious ENERGY STAR rating, the national symbol for superior energy efficiency and environmental protection. This signifies that the building's energy performance rates in the top 25 percent of facilities nationwide.  

"At Diageo we are committed to increasing sustainability and are constantly evaluating our facilities to see how we can reduce our environmental impact," said Roberta Barbieri, Diageo's Global Environmental Project Manager. "This accomplishment is another step towards reducing our impact on climate change, water resources and waste.  We would like to recognize our corporate real estate team for working vigorously to achieve this important rating."

Commercial buildings that earn the ENERGY STAR use an average of 35 percent less energy than typical buildings and also release 35 percent less carbon dioxide into the atmosphere.  To qualify for the designation, Diageo improved its energy performance by implementing a number of successful energy saving initiatives.  The Connecticut headquarters has prevented greenhouse gas emissions equal to the electricity use of 112 households for a year.

The initiatives implemented by Diageo to earn the ENERGY STAR were a combination of strategy, technology and culture change.  Some of the more impactful measures taken were:

• Installation of occupancy sensors on interior lights
• Installation of timers on common area lighting
• Replacement of light bulbs with more energy efficient varieties
• Strategic automation of heating and cooling systems
• Harnessing and use of natural light and airflow
• Employee behavioral changes resulting from raised awareness

"Improving the energy efficiency of our nation's buildings is critical to preserving our environment and our natural resources," said Jean Lupinacci, chief of EPA's ENERGY STAR Commercial and Industrial branch. "From office buildings to hotels, supermarkets to schools, the ENERGY STAR distinguishes those organizations who are taking environmental responsibility into their own hands."

The EPA's national energy performance rating system provides a 1-100 scale that helps organizations assess how efficiently their buildings use energy relative to similar buildings nationwide. A building that scores a rating of 75 or higher is eligible for the ENERGY STAR. Commercial buildings that can earn the ENERGY STAR include offices, bank branches, financial centers, retail stores, courthouses, hospitals, hotels, K-12 schools, medical offices, supermarkets, dormitories, and warehouses.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at < http://www.diageo.com >.

Celebrating life, every day, everywhere, responsibly.

About ENERGY STAR

ENERGY STAR was introduced by EPA in 1992 as a voluntary, market-based partnership to reduce greenhouse gas emissions through energy efficiency. Today, the ENERGY STAR label can be found on more than 60 different kinds of products, new homes, and commercial and industrial buildings. Products and buildings that have earned the ENERGY STAR designation prevent greenhouse gas emissions by meeting strict energy-efficiency specifications set by the government. Last year alone, Americans, with the help of ENERGY STAR, saved about $19 billion on their energy bills while reducing the greenhouse gas emissions equivalent to those of 29 million vehicles.  For more information about ENERGY STAR visit www.energystar.gov.    

SOURCE Diageo

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